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Technology

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Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.

AdjustJan 2024

The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.

AdjustJan 2023

Japan's mobile market recovered in Q1 2023 with a 12% surge in consumer spending to $4.65 billion, driven largely by the gaming sector's $3.14 billion contribution.
The Japanese advertising landscape is shifting toward Connected TV (CTV), with the market projected to reach 169.5 billion yen by 2025 as household ownership hits 30 million.
Fintech adoption is accelerating rapidly in Japan, highlighted by a 134% quarterly increase in installations for crypto-related applications.

AdjustJan 2023

The Japanese mobile market saw a 19% increase in total installs and a 12% rise in user sessions between 2020 and mid-2022, driven primarily by a 52% year-over-year surge in gaming installs.
Hyper Casual and RPG titles dominate the gaming sector, accounting for 15% and 13% of total installs respectively.
E-commerce and Fintech are experiencing significant engagement growth, with sessions rising 29% and 13% respectively compared to 2020 benchmarks.

AdjustAug 2022

The mobile industry generated $170 billion in consumer spending and $288 billion in advertising expenditures during 2021.
Apple’s App Tracking Transparency framework saw a 25% global opt-in rate, exceeding initial industry expectations for resilience.
Fintech and gaming led installation growth at 35% and 32% respectively, while e-commerce downloads increased by 12%.

AdjustJan 2022

Mobile gaming remains the dominant sector, capturing 52% of total consumer spend and seeing a 32% increase in global installs.
The mobile economy reached record-breaking scale with $170 billion in consumer spending and $336 billion in projected ad spend.
Fintech experienced significant growth with a 34% rise in installs and 53% increase in sessions, though acquisition costs (eCPI) spiked from $1.05 to $3.40.

AppLovinJan 2022

The Japanese mobile market saw a 19% surge in total installs between 2020 and 2022, with the gaming sector experiencing a dominant 52% growth rate.
Connected TV (CTV) is a critical emerging channel in Japan, projected to reach 23.2% user penetration and ¥58.8 billion in ad spend by 2024.
Simulation games have become highly efficient for developers, offering lower acquisition costs and superior return on ad spend compared to traditional puzzle games.

AdjustJan 2022

APAC dominates the global mobile market, accounting for 64% of total app downloads and 60% of global mobile gaming revenue.
Mobile adoption surged during 2020 lockdowns, driving a 31% increase in regional installs and a 54% rise in sessions year-over-year.
Hyper-casual gaming experienced explosive growth with a 66% increase in installs during 2020, while fintech installs grew by 36% in the same period.

AdjustJan 2021

The gaming industry reached a $165 billion valuation in 2020, bolstered by a 43% surge in hyper-casual game downloads.
E-commerce experienced a shift toward deeper user integration, evidenced by a 58% increase in in-app transactions despite only a 6% rise in new installs.
Fintech led all sectors in install growth at 51% and saw an 85% increase in total user sessions.

AdjustJan 2021