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Koei Tecmo Holdings reported record-breaking financial results for the first half of the fiscal year ending March 2019, characterized by significant growth in profitability and the expansion of its global intellectual property (IP) portfolio. Net sales reached 17.4 billion yen, a 16.7% increase year-over-year, while operating profit surged by 64.3% to 4.68 billion yen. This performance was driven by high-margin royalty income from licensed titles and the continued success of the smartphone game sector, resulting in an improved operating profit ratio of 26.9%.

The strategic focus centers on three primary pillars: creating global AAA titles with sales targets of 5 million copies, developing smartphone titles capable of generating 1 billion yen in monthly revenue, and collaborating with leading overseas IPs. Key product milestones during this period included the continued success of Nioh, which surpassed 2 million copies, and the strong performance of licensed mobile titles like Shin-Sangoku-shi and Dynasty Warriors: Unleashed, both of which achieved high rankings on the App Store and Google Play in Japan.

Geographically, Japan remains the largest market, accounting for approximately 66% of sales, though the Asia region saw the most dramatic growth with a 46.1% increase in revenue. While unit sales for packaged software saw a slight decline of 6.6% to 2.39 million units, the company offset this through digital growth and licensing. Looking forward, the mid-term management plan aims for 51 billion yen in sales and 21 billion yen in ordinary profit by fiscal year 2020, supported by upcoming major releases such as Dead or Alive 6 and Nioh 2, alongside a full-scale entry into the Chinese market and the completion of a new office in Minato Mirai.