FY2016 Business Report

The FY2016 Business Report for mixi, Inc. details a year of record-breaking financial performance driven primarily by the company’s Entertainment Business. Covering the fiscal period from April 1, 2015, to March 31, 2016, the data reveals a significant surge in growth, with net sales reaching ¥208.799 billion, an 84.9% increase year-on-year. Operating income rose by 80.4% to ¥95.033 billion, while profit attributable to owners of the parent grew by 85.1% to ¥61.022 billion. These results significantly exceeded the company’s previously upgraded January 2016 forecasts.

The primary driver of this growth was the mobile title Monster Strike, which surpassed 35 million global users by April 2016. Success was bolstered by aggressive cross-media strategies, including IP collaborations, the launch of a Monster Strike anime, and the opening of physical pop-up stores. Additionally, the February 2016 release of Marvel Tsum Tsum reached 4 million users within months. The Media Platform Business also contributed stable income through the steady performance of SNS mixi and the strategic acquisition of services like TicketCamp and the matchmaking business Diverse, Inc.

Looking toward FY2017, the strategic focus shifts toward increasing the lifespan of existing services and diversifying revenue streams beyond core gaming. Plans include the overseas expansion of Marvel Tsum Tsum and further investment in the XFLAG Pictures department to monetize video content. In the Media Platform segment, the company intends to proactively create and expand long-term services in the family communication and beauty sectors. To reward shareholders for this performance, the company issued an annual dividend of ¥147 per share and authorized a treasury stock buyback of up to 3 million shares.