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Report
44 pages
VR Games Market Report 2022
The global active VR hardware install base is projected to reach 46 million units by 2024, driven by a 42% compound annual growth rate.
Gaming is the primary driver of the VR ecosystem, with 72% of headset owners using devices for gaming and nearly 60% engaging with them on a weekly basis.
Standalone headsets, such as the Meta Quest 2, are the primary catalysts for market expansion by increasing accessibility compared to traditional PC-based hardware.
Market Analysis
VR
Global
+1
Newzoo
Jan 2022
Report
26 pages
Multiplayer Report 2022
Multiplayer gaming engagement grew by 3.3% year-over-year, with 77% of the global gaming population now participating in online play.
Unity internal data shows a 150% surge in PC multiplayer development and a 40% increase in mobile multiplayer projects since early 2021.
Genre remains the primary driver for game selection at 49%, followed by social connectivity factors including existing friend groups (34%) and in-game chat capabilities (31%).
Market Analysis
Player Behavior
Global
+1
Unity
Jan 2022
Report
18 pages
Key Insights Into UK Gamers
The UK is a major global gaming hub, ranking sixth in revenue and tenth in player population, with 71% of the population aged 10-65 identifying as game enthusiasts.
Engagement is evenly split between active players (36%) and those who both play and view gaming video content (35%).
Mobile gaming has the highest reach at 46%, followed by console (41%) and PC (29%), though PC and console users dedicate more time to gaming weekly.
Market Analysis
Player Demographics
Esports
+1
Newzoo
Jan 2022
Report
24 pages
Games India Plays!: A Look into the Gaming Habits of Indian Mobile Gamers and How to Reach Them
The Indian mobile gaming market reached $2.2 billion in 2022, driven by a base of 373 million online gamers where 91% play exclusively on mobile devices.
Real Money Gaming (RMG), including fantasy sports and card games, accounts for over 50% of total industry revenue.
The core demographic for adventure and battle royale genres is young and male-skewing, with 55% of players falling within the 13-27 age bracket.
Market Analysis
Player Demographics
Mobile
+1
Newzoo
Jan 2022
Report
31 pages
State of the Game Industry 2022
PC remains the primary development platform for 63% of developers, while the PlayStation 5 is the leading console for current and future project cycles.
Industry interest in decentralized technologies is low, with over 70% of studios expressing no interest in cryptocurrency or NFTs and one-third of professionals predicting the metaverse will fail.
Workplace culture remains a critical challenge, as 62% of companies have failed to formally address reports of toxicity and misconduct, despite 60% of developers now working 40 hours or less per week.
Market Analysis
Diversity & Inclusion
Employment
+1
Game Developers Conference
Jan 2022
Report
68 pages
Mobile App Trends 2022
The mobile industry generated $170 billion in consumer spending and $288 billion in advertising expenditures during 2021.
Apple’s App Tracking Transparency framework saw a 25% global opt-in rate, exceeding initial industry expectations for resilience.
Fintech and gaming led installation growth at 35% and 32% respectively, while e-commerce downloads increased by 12%.
Market Analysis
User Acquisition
Retention
+2
Adjust
Jan 2022
Report
11 pages
Key Insights Into Spanish Gamers
Spain is the 13th largest global gaming market, generating $2.38 billion in annual revenue with 83% of the online population aged 10 to 65 identified as enthusiasts.
The Spanish gaming audience is gender-balanced at 51% female and 49% male, with peak participation occurring between the ages of 21 and 50.
While mobile is the most popular platform with 60% reach, PC and console users exhibit higher engagement, averaging four hours of weekly play compared to three hours for mobile users.
Market Analysis
Player Demographics
PC
Newzoo
Jan 2022
Report
61 pages
Global Games Market Report 2022
The global games market is projected to decline 4.3% to $184.4 billion in 2022, marking a corrective phase after pandemic-driven expansion, before recovering to an estimated $211.2 billion by 2025.
The industry maintains a massive global reach of 3.2 billion players, with growth shifting away from mature North American and Asia-Pacific markets toward mobile-first regions like Latin America and the Middle East & Africa.
Developers are increasingly adopting programmatic, non-intrusive in-game advertising to monetize non-paying users, a strategy supported by platform holders like Sony and Microsoft to counter mobile privacy policy changes such as Apple’s IDFA.
Market Analysis
Market Forecast
Global
Newzoo
Jan 2022
Report
64 pages
Game Developer Index: Sweden 2022
The Swedish games industry experienced significant financial growth in 2021, with domestic revenue rising 22% to €2.7 billion and global revenue surging 43% to €5.8 billion.
Driven by 81 international acquisitions led by groups like Embracer and Stillfront, Swedish-owned entities now operate 197 studios across 49 countries, employing approximately 28,000 people globally.
Swedish-developed titles maintain a massive international reach, with an estimated one in four global players engaging with these games and Swedish-associated content accounting for 6% of all Twitch watchtime in 2021.
Market Analysis
Employment
Diversity & Inclusion
+1
Swedish Games Industry
Jan 2022
Report
24 pages
Global Gaming Report 2021
The global gaming industry reached a landmark $85 billion in total deal value across 1,159 transactions in 2021, nearly tripling the previous year's figures.
Mergers and acquisitions totaled $38 billion, driven by strategic activity from major players like Tencent and Embracer Group, while private placements hit a record $13 billion.
Blockchain and NFT-based gaming emerged as a significant sector, securing $3.6 billion in total financing and accounting for nearly half of all private investment in the fourth quarter.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2022
Report
4 pages
Southeast Asia’s Games Market
The Southeast Asian games market across six major countries generates approximately $5 billion in revenue from 270 million gamers and is projected to grow at a compound annual rate of 8.6% through 2025.
Esports is a primary market driver, with over 200 million viewers and 60% of the regional gaming population expressing a strong interest in competitive play.
Female gamers represent 40% of the total gaming population, with growth in this demographic outpacing the general market and reaching nearly 50% in Indonesia and Singapore.
Market Analysis
Market Forecast
Player Demographics
Niko Partners
Jan 2022
Report
9 pages
The UK's New Immigration System
Since January 2021, the UK video games industry must operate under a points-based immigration system that requires international hires to secure 70 points based on job offers, skill levels, and English proficiency.
UK game studios must become licensed sponsors to hire international staff, including EU citizens who arrived after December 2020, which involves administrative oversight and potential immigration skills charges.
Applicants can earn additional points toward the 70-point threshold through higher salary levels, roles in shortage occupations, or relevant academic qualifications like STEM PhDs.
Employment
Market Analysis
UK
TIGA
Jan 2022
Report
40 pages
Unity Gaming Report 2022
Publishers operating across three or more genres generate up to 197% more daily revenue than those specializing in a single category, yet 76% of developers remain focused on a single genre.
The gaming industry saw a 93% increase in game creation and a 30% rise in total revenue in 2021, with hypercasual titles experiencing a 137% production surge and a 162% increase in in-app purchase revenue.
Industry consolidation reached record levels with $85 billion in acquisitions, while small indie studios continue to drive innovation by utilizing accessible tools and analytics.
Market Analysis
Game Development
Global
Unity
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report 2022
Global esports revenue is projected to reach $1.38 billion in 2022, with a total audience of 532 million, and is expected to grow to $1.86 billion by 2025.
Sponsorship currently accounts for nearly 60% of total esports revenue, though organizations are shifting toward direct-to-fan models like digital merchandise and loyalty programs to improve financial sustainability.
The live streaming audience is forecast to reach 1.41 billion by 2025, driven by the integration of non-gaming content and interactive features to boost user retention.
Esports
Streaming
Market Analysis
+3
Newzoo
Jan 2022
Whitepaper
106 pages
2022 Global White Paper on Mobile Advertising & Marketing
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
Market Analysis
Mobile
Marketing
+3
SocialPeta
Jan 2022
Report
18 pages
Key Insights into Brazilian Gamers
Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.
Player Demographics
Market Analysis
Brazil
Newzoo
Jan 2022
Report
31 pages
State of the Game Industry Report: 2022
Labor organization is gaining significant momentum, with 55 percent of developers supporting unionization and nearly 25 percent of workplaces actively discussing collective bargaining.
Work-life balance has improved, as 60 percent of developers now report working 40 hours per week or less.
Despite progress in working hours, a majority of studios have failed to effectively address internal reports of workplace toxicity and misconduct.
Market Analysis
Game Development
Employment
+5
GDC
Jan 2022
Report
6 pages
Dutch Games Monitor 2022: Factsheet
The Dutch games industry generated between €420 million and €440 million in annual revenue by the end of 2021, achieving an average annual growth rate of nearly 18%.
Total employment in the sector reached 4,560 jobs by 2021, reflecting an annual growth rate of over 5%.
The industry is scaling up, with the number of companies employing more than 50 people doubling to 12 firms between 2018 and 2021.
Market Analysis
Employment
Diversity & Inclusion
+1
Dutch Games Association
Jan 2022
Report
17 pages
The Hyper-Casual Benchmark Report: Q3 2022
Retention is the primary differentiator for success, with top-tier hyper-casual games significantly outperforming the median cohort as acquisition costs rise.
Median cost-per-install (CPI) reached record highs in Q4 2022, hitting $0.20 on Android and $0.42 on iOS.
iOS consistently outperforms Android in retention, with top-tier titles achieving 45% Day 1 retention on iOS compared to 38% on Android.
Market Analysis
Monetization
User Acquisition
+5
Tenjin
Jan 2022
Report
26 pages
Shooter Games
Shooter games are the fifth highest-revenue generating genre globally, maintaining a massive footprint across PC, console, and mobile platforms as of 2022.
Monetization is heavily driven by microtransactions, with 97% of players engaging in titles that feature in-app purchases.
The player base is predominantly male (63%) and young, with 38% of players falling within the 10 to 20 age demographic.
Market Analysis
Global
Shooter
+1
Newzoo
Jan 2022
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