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Market Analysis
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Report
30 pages
Fashion & Beauty Trends: How Gen Z Express Themselves in Immersive Spaces 2023
Digital fashion is a primary priority for Gen Z, with over 50% of users valuing avatar styling over physical clothing and 1.6 billion virtual fashion transactions occurring in 2023, a 15% growth.
Avatar engagement is high and frequent, evidenced by 165 billion update actions—a 38% increase—with 70% of participants adjusting their avatars on a daily or weekly basis.
Virtual aesthetic investment is significant, highlighted by a 20% surge in hairstyle purchases to over 139 million items and monthly spending on digital looks typically ranging from $10 to $100.
Market Analysis
Global
Roblox
+2
Roblox
Jan 2023
Report
17 pages
Hyper-Casual Games Benchmark Report: Q4 2022
Hyper-casual median CPI reached an all-time high of $0.42 in Q4 2022, with iOS experiencing a significant $0.17 increase compared to the previous quarter.
iOS consistently outperformed Android in retention, with top-tier (top 2%) games achieving 45% Day 1 retention on iOS compared to 38% on Android.
The United States recorded the highest iOS median CPI among top ad-spending countries at $0.80, while Brazil fell out of the top ten ranking.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Dec 2022
Report
3 pages
UK Games Jobs Summary: November 2022
UK games industry recruitment contracted significantly in November 2022, resulting in over 500 fewer open vacancies compared to June 2022.
Mobile studios experienced the highest proportional reduction in job postings, largely driven by the completion or cancellation of roles following corporate mergers.
Despite the broader market decline, the industry added over 600 new job postings during the month, and the total number of tracked studios grew by eight companies.
Employment
Market Analysis
Salary
+1
Games Jobs Live
Nov 2022
Report
29 pages
Analyzing the Consumer and Market Impacts of Chinese Games Market Policies
Chinese gaming giants like Tencent and NetEase are aggressively expanding internationally through studio acquisitions and global publishing labels to mitigate domestic regulatory volatility.
Government regulations restrict users under 18 to one hour of gaming on weekend and holiday evenings, a policy that threatens the long-term pipeline of players and esports talent despite minor spending accounting for less than 2% of major firms' revenue.
The game licensing process now utilizes a rigorous scoring system evaluating societal values and cultural propagation, following a nine-month approval freeze that ended in early 2022.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Nov 2022
Report
29 pages
Gaming Industry Report: Q4 2022
The global gaming market reached $184.4 billion in 2022, a 2.3% year-over-year increase, with projections estimating growth to $283 billion by 2027.
Mobile gaming remains the primary revenue driver, accounting for 64% of total industry spend, or $116 billion in 2021.
Venture capital funding for the gaming sector contracted significantly in 2022, falling from $8.8 billion to $5.3 billion, with web3 gaming experiencing a global downturn and an 83% funding collapse in Latin America.
Market Analysis
Investment
Global
+2
Konvoy
Oct 2022
Report
14 pages
Female Gamers in Asia: Version for Women in Games Asia Panel
Female gamers in Asia represent 35% of the region's 1.46 billion total gamers, with a year-over-year growth rate of 7.6% that outpaces the 5.0% growth of the general gaming population.
In 2021, female gamer spending on mobile titles reached $13.07 billion in China and $5.52 billion across the Asia-10, while PC spending reached $9.70 billion and $3.93 billion respectively.
Mobile is the primary platform for this demographic, with 95% of female gamers playing on mobile devices, compared to 60% on PC and 17% on consoles.
Player Demographics
Market Analysis
Diversity & Inclusion
+1
Niko Partners
Oct 2022
Report
24 pages
Blockchain Industry Report: October 2022
Total unique active wallets for decentralized applications grew 6.8 percent to over two million in October 2022, fueled by adoption on Arbitrum, Optimism, and NEAR.
Cross-chain bridges were the primary security risk, accounting for 82 percent of the $3.57 million in total exploit losses during the month.
DeFi total value locked increased 5.3 percent to $83 billion, with Ethereum maintaining a 62 percent market share.
Market Analysis
Blockchain
NFT
+1
DappRadar
Oct 2022
Report
54 pages
2022 Blockchain Gaming Report: New Frontiers And The Path Forward
The blockchain gaming sector shifted from speculative 'Play-to-Earn' models toward 'Free-to-Own' and 'Play-and-Own' frameworks that prioritize gameplay over yield-focused mechanics.
Market valuations for major projects dropped by over 90% in 2022, while NFT transaction volumes fell 30% to $500 million despite unique active wallets stabilizing at approximately one million.
Investment activity transitioned toward seed-stage game studios and user-friendly wallets, resulting in a 2.6x increase in the number of funding deals even as total deal value declined 19% year-over-year to $875 million in Q3.
Market Analysis
Blockchain
NFT
+2
CMC Research
Oct 2022
Report
69 pages
Store Intelligence Data Digest: Q4 2022
Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
Market Analysis
Global
Mobile
+1
Sensor Tower
Sept 2022
Report
84 pages
DeNA Integrated Report 2022
DeNA is pivoting toward a dual-pillar strategy of 'Entertain' (Games and Live Streaming) and 'Serve' (Healthcare and Sports) to balance stable cash flow with high-growth sectors.
Fiscal year 2021 financial results included 30.5 billion yen in profit attributable to owners and a 13.2% return on equity.
The Game Business revenue declined to 74.7 billion yen due to a lack of new hits, while the Live Streaming segment grew 1.4x and the Healthcare segment achieved its first quarterly profit.
Market Analysis
Japan
Mobile
+1
DeNA Co.
Sept 2022
Presentation
13 pages
Financial Results Presentation: Half Year 2022
PCF Group S.A. achieved a 17.2% revenue increase to 90.6 million PLN and a 17.5% net profit rise to 25.5 million PLN for the first half of 2022.
The company is executing a dual-track production strategy aiming for at least one game release annually starting in 2024 through a mix of publisher-funded and self-publishing models.
Investment in development work in progress surged by 152.9% during the period, signaling a significant ramp-up in production activity across the group's seven active projects.
Investment
Market Analysis
PCF Group
Sept 2022
Report
29 pages
The State of Social Apps in Europe 2022
European social app consumer spending reached $830 million in the first ten months of 2022, marking an 86% year-over-year increase.
TikTok dominated the European market in 2022 but saw its revenue growth decelerate by the third quarter, indicating a maturing market.
The barrier to entry for top-tier App Store rankings decreased, with the required download threshold falling 30% compared to 2019.
Market Analysis
Europe
Monetization
+1
Sensor Tower
Sept 2022
Report
22 pages
Drake Star Global Gaming Report Q3 2022
The global gaming industry recorded $123 billion in deal value across 976 transactions during the first nine months of 2022.
Blockchain and Web3 gaming dominated private investment in Q3 2022, accounting for 40% of all deal rounds and nearly half of total private financing value.
Public market volatility has significantly impacted valuations, with major entities like Ubisoft and Roblox experiencing stock declines exceeding 45% since early 2021.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Sept 2022
Report
19 pages
Hyper-Casual Benchmark Report Q3 2022
Hyper-casual revenue remains primarily driven by high-volume user acquisition paired with optimized ad mediation to maximize value during short player lifecycles.
Market leadership among ad networks is defined by the ability to deliver massive scale at low costs per install while integrating seamlessly with attribution partners.
Successful publishers are mitigating the impact of privacy-driven attribution changes by utilizing sophisticated data analytics to balance ad spend across diverse networks.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Sept 2022
Report
109 pages
Mobile Game Marketing: Insights & Trends of Popular Game Genres Q3 2022
The United States remains the dominant revenue driver for casual games, generating over $250 million in Q3 2022, which represents 46% of total revenue and an 11% year-on-year increase.
Southeast Asia is the fastest-growing market for mobile game downloads, recording 11% year-on-year and 12% quarter-on-quarter growth.
Casual games experienced stagnant download growth of less than 1% year-on-year, yet generated a 7% year-on-year revenue increase, totaling approximately $30 million in additional earnings.
Marketing
Advertising
Market Analysis
+2
SocialPeta
Sept 2022
Report
43 pages
Global Cloud Gaming Report: 2022
The global cloud gaming market is projected to grow from $2.4 billion in 2022 to $8.2 billion by 2025.
The paying user base is expected to expand significantly from 31.7 million in 2022 to 86.9 million by 2025.
Cloud gaming is shifting from a niche technology to a core industry pillar as major platforms like Xbox and PlayStation integrate cloud services to complement traditional hardware.
Cloud Gaming
Market Analysis
Market Forecast
+1
Newzoo
Sept 2022
Report
14 pages
Video Game Streaming Trends: 2022 Third Quarter Report
Twitch maintains a dominant 72% market share of gaming hours watched, while YouTube grew its viewership by 4% and Facebook Gaming suffered a 70% decline following the discontinuation of its standalone app.
The live streaming industry is stabilizing post-pandemic with total hours watched down 13% year-over-year, though current viewership remains nearly double 2019 levels.
Esports viewership grew 40% year-over-year, with Twitch capturing 66% of this segment and eight of the top ten esports organizations now generating the majority of their watch time through non-competitive variety content.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Sept 2022
Report
34 pages
Japan Mobile App Trends 2022: Essential App Performance Benchmarks and Insights
The Japanese mobile market saw a 19% increase in total installs and a 12% rise in user sessions between 2020 and mid-2022, driven primarily by a 52% year-over-year surge in gaming installs.
Hyper Casual and RPG titles dominate the gaming sector, accounting for 15% and 13% of total installs respectively.
E-commerce and Fintech are experiencing significant engagement growth, with sessions rising 29% and 13% respectively compared to 2020 benchmarks.
Market Analysis
Mobile
Japan
+1
Adjust
Aug 2022
Report
19 pages
Blockchain Industry Report: August 2022
Daily Unique Active Wallets (UAW) across the blockchain industry fell 14.73% year-over-year to a yearly low of 1.67 million in August 2022.
The gaming sector remains the primary driver of blockchain activity, accounting for 51% of industry usage with over 847,000 daily UAW.
Total Value Locked (TVL) in Decentralized Finance (DeFi) contracted by 10.47% to $74.21 billion, impacted by market volatility and U.S. sanctions against Tornado Cash.
Market Analysis
Blockchain
Web3
+1
DappRadar
Aug 2022
Report
48 pages
Market Outlook 2022: An Overview & Analysis of Industry Trends
The global mobile gaming market is projected to reach $117 billion in annual revenue by 2026, despite a 6% year-over-year revenue decline to $21.2 billion in early 2022.
Mid-core genres, specifically RPG and strategy, drive 60% of total player spending, while casual titles account for 78% of total downloads.
Asian markets contribute 80% of total RPG and MMORPG revenue, though Western appetite for these complex titles is growing, evidenced by Diablo Immortal earning $28 million in the U.S. during its first six weeks.
Market Analysis
Player Demographics
Monetization
+1
Sensor Tower
Aug 2022
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