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Report
24 pages
Global Gaming Report 2022
The global gaming market reached a record $127 billion in deal value across 1,320 transactions in 2022, driven by a threefold increase in M&A volume headlined by Microsoft’s $68.9 billion pending acquisition of Activision Blizzard and Take-Two’s $12.7 billion purchase of Zynga.
Public gaming stocks faced significant volatility with many market capitalizations dropping over 30%, while private financing deal counts rose 29% despite a decline in total capital raised to $11.1 billion due to cooling late-stage investment.
Blockchain gaming proved resilient, securing $4 billion in funding across nearly 400 companies, bolstered by over $13 billion in specialized venture capital fund commitments.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2023
Report
13 pages
Essential Facts About the U.S. Video Game Industry: Power of Play 2023
71% of global players use video games to relieve stress, while 62% utilize them as a tool to reduce anxiety.
67% of gamers believe that video games foster social connection, with nearly 50% of players having met a close friend or significant other through gaming platforms.
The 2023 survey of nearly 13,000 players across 12 countries confirms that fun remains the primary motivator for gaming, followed by significant mental health and social benefits.
Player Behavior
Market Analysis
Global
Entertainment Software Association
Jan 2023
Report
73 pages
2023 Serbian Gaming Industry Report
Serbia’s gaming workforce grew significantly in 2023, more than doubling from approximately 1,700 to over 4,300 employees.
Industry revenue reached €175 million in 2023, a 17% year-on-year increase driven primarily by mobile titles and original intellectual property.
Mobile gaming dominates the market with a 60% share on Android, while large studios with 40+ staff capture the majority of industry profits.
Market Analysis
Serbia
Player Demographics
SGA
Jan 2023
Report
52 pages
Global Games Market Report: August 2023
The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.
Market Analysis
Market Forecast
Global
+3
Newzoo
Jan 2023
Report
30 pages
Fashion & Beauty Trends: How Gen Z Express Themselves in Immersive Spaces
56% of Gen Z users now prioritize styling their digital avatars over their physical appearance, a significant increase from 42% in the previous year.
Engagement with digital identity is surging, with Roblox users performing 165 billion avatar updates (a 38% year-over-year increase) and purchasing 1.6 billion digital fashion items (a 15% increase) between January and September 2023.
Digital-to-physical brand influence is high, as 84% of Gen Z respondents are more likely to consider a physical-world brand after interacting with its items in an immersive space.
Market Analysis
Player Demographics
Global
+1
Roblox
Jan 2023
Report
22 pages
State of Game Development & Design Report 2023
Talent acquisition and retention has overtaken funding as the industry's primary challenge, cited by 32% of developers as their leading hurdle.
Development velocity is a critical issue for AAA studios, with 49% of respondents identifying time-related bottlenecks and lengthy build times as their greatest operational obstacle.
Unreal Engine is the industry's leading game engine with 57% usage, while Perforce Helix Core has become the standard for version control, utilized by 73% of developers.
Market Analysis
Game Development
Employment
+1
Perforce
Jan 2023
Report
61 pages
Games & Interactive Salary & Satisfaction Survey 2023
Financial compensation is the primary driver of professional mobility in the gaming industry, largely fueled by the global cost-of-living crisis.
High workforce volatility persists, with programmers and artists showing the highest propensity to actively seek new employment opportunities throughout the year.
Remote work has shifted from a temporary accommodation to a baseline industry requirement, with the majority of professionals now expecting at least one day of remote work per week.
Salary
Employment
Market Analysis
+1
Skillsearch
Jan 2023
Report
51 pages
The Xsolla Report: The State of Play
The global gaming market is projected to reach $211.2 billion in revenue by 2025, driven by multiplatform integration and the adoption of real-time payment systems.
Real-time payment systems like India’s UPI and Brazil’s PIX are expanding rapidly, with real-time payments expected to account for 28% of global electronic transactions by 2027.
Generative AI is becoming a core development pillar, with over 50% of top studios expected to use the technology by 2024 to improve production efficiency by up to 30%.
Market Analysis
Monetization
Cloud Gaming
+1
Xsolla
Jan 2023
Report
33 pages
Gaming Spotlight 2023: The Year in Review
Mobile gaming consumer spend is projected to decline 2% year-over-year to $108 billion in 2023, driven by macroeconomic instability, Apple’s App Tracking Transparency, and Chinese regulatory constraints.
Home console and PC/Mac gaming spending are bucking the mobile trend with projected growth of 3% and 4% respectively, fueled by improved hardware availability and subscription-based revenue models.
User acquisition is becoming more difficult and costly, forcing publishers to shift toward playable ads for action genres and diversify revenue through battle passes and subscriptions.
Market Analysis
Monetization
In-Game Advertising
+2
data.ai
Jan 2023
Report
36 pages
A New Era of Engagement in Media & Entertainment
Gen Z now spends an average of 12.2 hours per week on video games and virtual worlds, surpassing the time they dedicate to traditional broadcast or subscription television.
Video games command a 72% active participation rate among US consumers, narrowing the volume gap with traditional media, which currently averages 17 hours of weekly consumption.
68% of Gen Z identify as digital creators, spending three times more hours on user-generated content than Gen X.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2023
Report
50 pages
Mobile App Trends: 2023 Edition
The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.
Market Analysis
User Acquisition
Retention
+3
Adjust
Jan 2023
Report
57 pages
Gaming Report 2023
To ensure financial viability, 70% of studios now integrate monetization and LiveOps within the first 30 days of development, contributing to a 33% increase in average game lifespans.
Development efficiency has accelerated, with 62% of indie developers now shipping titles in under a year by utilizing premade assets and reducing average developer hours.
Monetization models are shifting toward a balance between ad-supported structures and in-app purchases, supported by a 27% rise in battle pass adoption.
Market Analysis
Global
Mobile
+2
Unity
Jan 2023
Report
81 pages
2023 European Video Games Industry Insight Report
The European video games industry comprises 7 major developer studios across the region.
The sector currently employs 8 individuals directly within the industry.
Women account for 9 percent of the total workforce employed in the European video games industry.
Market Analysis
Funding
Employment
+1
European Games Developer Federation
Jan 2023
Report
27 pages
From Hyper to Hybrid: Hypercasual Gaming Trends 2023
The mobile gaming industry is shifting from hyper-casual to hybrid-casual models, driven by declining ad revenue profitability and the impact of iOS App Tracking Transparency.
Developers are increasingly adopting in-app purchases and meta-gameplay components to replace the traditional reliance on pure advertising revenue.
Data from 2022 shows a consistent downward trend in ad impressions and eCPMs across both Android and iOS platforms, while in-app purchase volume grew.
Market Analysis
Monetization
User Acquisition
+1
Tenjin
Jan 2023
Report
28 pages
Newzoo’s Global Gamer Study 2023
Gaming is now a multidimensional ecosystem where 79% of the online population are enthusiasts, with over 50% of consumers engaging through a mix of playing, viewing, socializing, and content creation.
Younger demographics show the highest engagement levels, with 94% of Gen Alpha and 90% of Gen Z participating in gaming activities beyond just active play.
Multi-platform gaming is a significant trend, with 47% of gamers using at least two platforms and a high-value 'tri-platform' cohort (15% of players) averaging over 11 hours of play per week.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2023
Report
68 pages
The State of Mobile Gaming 2023: Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
Global mobile gaming revenue declined 14% in 2022 from its 2021 peak, though total market size remains above pre-pandemic levels.
The hypercasual genre saw an 18% decline in downloads, while the hybridcasual model grew by 13% to reach $1.4 billion in revenue.
Live Ops are now critical to commercial success, accounting for 97% of revenue among top-grossing titles through features like character collection and social clans.
Market Analysis
Monetization
Mobile
+2
Sensor Tower
Jan 2023
Report
25 pages
The State of Mobile Gaming in India: A Look at India's Casual, Hyper-Casual, and Real Money Gaming App Industry Trends
The Indian gaming industry is projected to grow from $2.6 billion in 2022 to $8.6 billion by 2027, supported by a user base exceeding 300 million gamers.
The industry is facing a significant retention crisis, with 68% of users engaging with a gaming app fewer than ten times.
Following a pandemic-era surge where casual game installs rose 90% and RMG revenue grew 35% in April 2021, organic growth stabilized and declined throughout 2022.
Market Analysis
Player Behavior
Monetization
+2
MoEngage
Jan 2023
Report
50 pages
Mobile App Trends 2023: Japan Edition
Japan's mobile market recovered in Q1 2023 with a 12% surge in consumer spending to $4.65 billion, driven largely by the gaming sector's $3.14 billion contribution.
The Japanese advertising landscape is shifting toward Connected TV (CTV), with the market projected to reach 169.5 billion yen by 2025 as household ownership hits 30 million.
Fintech adoption is accelerating rapidly in Japan, highlighted by a 134% quarterly increase in installations for crypto-related applications.
Market Analysis
Player Behavior
Mobile
+1
Adjust
Jan 2023
Report
4 pages
Slovak Game Development Industry 2023
The Slovak game industry is highly centralized, with the top 10% of companies accounting for 60% of the 1,120-person workforce and 84.6% of the total annual turnover.
Industry revenue has plateaued, with turnover reaching €77.1 million in 2022 and an estimated €76.9 million in 2023.
Pixel Federation, SuperScale, and Inlogic Software are the dominant market leaders in both headcount and revenue.
Market Analysis
Employment
Salary
+1
Slovak Game Developers Association
Jan 2023
Report
32 pages
Mobile Gaming Loyalty Report 2023
Progression is the primary driver for both retention and in-app spending, while 'pay-to-win' mechanics and poorly received updates are the leading causes of player churn.
53% of mobile spenders concentrate their financial investment on a single title, even though 77% of spenders rotate between two to seven games weekly.
RPGs are the most loyal genre with a 75/100 Loyalty Index score, driven by deep gameplay loops and compounding monetization systems.
Market Analysis
Monetization
Retention
+3
Mistplay
Jan 2023
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