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Market Analysis
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Report
44 pages
Q1 2024 Digital Market Index
The global digital gaming market reached $23.7 billion in Q1 2024, a 4.2% year-over-year increase driven primarily by subscription models and live-ops monetization.
Top-tier publishers consolidated their market position, capturing over 45% of global digital game sales as mid-size and indie developers faced increased pressure from rising user acquisition costs.
Mobile gaming trends shifted away from hyper-casual titles, which saw a decline of over 10% year-over-year, in favor of niche sub-genres offering deeper mechanics and social interaction.
Market Analysis
Advertising
Mobile
+1
Sensor Tower
Mar 2024
Report
26 pages
US Gaming Audience in 2023
62% of U.S. adults aged 18 to 65 are active gamers, with 77% of players utilizing multiple platforms and 40% playing across PC, console, and mobile combined.
45% of all gamers spent over $40 on their most recent purchase, indicating a strong willingness to invest in premium content among PC and console users.
Approximately two-thirds of gamers view advertisements as having a positive or neutral impact on their gaming experience, with 34% stating that product placements can enhance realism.
Player Demographics
In-Game Advertising
Market Analysis
Comscore
Mar 2024
Report
40 pages
State of the Market 2023: An Annual Analysis of App Market and Advertising Activities
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
Market Analysis
Advertising
Global
+1
Apptica
Mar 2024
Report
21 pages
DevOps Report
Dev-focused companies significantly outperformed the broader market with a 23 percent total return over the past four quarters, doubling the 11 percent gain seen by Ops-centric peers.
Leading DevOps firms currently command premium revenue growth multiples ranging from 12-to-20-times, with Atlassian, GitLab, HashiCorp, and DataDog identified as top performers.
M&A activity in the DevOps sector rebounded to $27.6 billion in the first half of 2024, driven by major acquisitions including Cisco’s $31 billion purchase of Splunk and IBM’s $7.7 billion acquisition of HashiCorp.
Game Development
Market Analysis
AI
+1
Drake Star Partners
Mar 2024
Report
35 pages
Store Intelligence Data Digest: Q4 2023
Global mobile app downloads fell 6% year-over-year in Q4 2023 to 33.4 billion, driven by an 8% decline in Google Play installs despite a 1.3% increase in iOS downloads.
India remains the world's largest mobile market with 6.1 billion downloads, though Google Play installs in the region declined by 13% while iOS adoption grew.
TikTok reclaimed the top spot for global downloads following an 80% surge in China, while Temu dominated Western markets but struggled with user stickiness, maintaining daily engagement rates below 20%.
Market Analysis
Mobile
Global
+1
Sensor Tower
Mar 2024
Report
24 pages
The Games We Watched: Lurkit’s Top 500 Streaming Report Q1 2024
The global game streaming market grew 10% year-over-year in Q1 2024, with the top 500 titles on Twitch generating 3.8 billion hours of watch time.
Market dominance by the top ten developers is softening, with their collective market share dropping from 63% to 59% compared to the previous year.
Grand Theft Auto V and League of Legends remain the market leaders, recording 479 million and 379 million hours watched respectively.
Streaming
Market Analysis
Lurkit
Mar 2024
Report
31 pages
AI Apps Market Insights 2024
Global AI app downloads are projected to reach 3.3 billion by the end of 2024, with in-app purchase revenue expected to grow 51% year-over-year to $3.3 billion.
AI Art Generators dominate the market as the most profitable sub-genre, capturing 53% of total industry revenue, followed by AI Chatbots at 29%.
ChatGPT remains the industry benchmark with 190 million monthly active users and a record $45 million in monthly revenue as of August 2024.
Market Analysis
AI
Mobile
+1
Sensor Tower
Mar 2024
Report
20 pages
The Ultimate Game Hype Tracking Guide
Success in the PC and console market requires tracking the purchase funnel through three core metrics: unaided awareness, aided awareness, and purchase intent conversion rates.
The Game Health Tracker methodology relies on monthly surveys of over 3,000 PC and console players in the United States to benchmark performance against competitors.
Conversion rate, defined as the percentage of aided-aware players who express purchase intent, serves as the primary indicator for measuring marketing effectiveness.
Market Analysis
User Acquisition
Retention
+3
Newzoo
Feb 2024
Report
4 pages
第10回 お客様対応事例座談会〜「CS運営の課題と対応事例」および CS課題に関するワークショップ
The Computer Entertainment Association (CECA) is hosting a customer support forum on March 19, 2024, focused on AI integration and managing customer harassment.
The event is restricted to CECA member firms, with a pre-registration deadline of March 8, 2024.
The program features case-study presentations and small-group workshops of six to seven participants to facilitate peer-to-peer knowledge sharing.
Quality Assurance
Market Analysis
Japan
CESA – Computer Entertainment Supplier's Association
Feb 2024
Report
38 pages
Landscape Shifts in IP Gaming: An Analysis of How the Competitive Landscape of IP in Gaming Has Shifted in 2023
Established intellectual properties dominated the 2023 market, accounting for every top-performing launch on both PC and console platforms.
Licensed mobile titles generated $16 billion in gross revenue in 2023, with Monopoly GO! reaching $1 billion in under seven months to drive Hasbro and Scopely to the top of industry rankings.
Video game and anime IPs dominate the Asian market with a 70% share of downloads, while board game IPs saw a notable revenue surge in the United States.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2024
Report
103 pages
State of Mobile 2024
The global mobile economy grew 3% to $171 billion in 2023, supported by a $362 billion advertising market projected to exceed $400 billion in the coming year.
Mobile gaming spending contracted by 2% as the industry consolidated around established high-fidelity IPs and social multiplayer genres, though titles like Monopoly GO and Honkai: Star Rail proved that high-quality debuts remain viable.
Non-gaming apps reached a record $64 billion in consumer spend, highlighted by TikTok becoming the first non-game app to surpass $10 billion in lifetime revenue.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2024
Report
35 pages
Guide to Growing Chinese Gaming Apps Overseas: 2024
Chinese publishers are maintaining global dominance in strategy and RPG segments by shifting to hyper-localized art styles, specifically manga-inspired visuals for Japan and realistic or cartoon aesthetics for Western markets.
Generative AI is now a core operational requirement for rapid, compliant localization of ad creative, voice-overs, and marketing copy to manage high costs per install in mature markets like the U.S., Japan, and South Korea.
High-performing user acquisition campaigns are increasingly utilizing minigames and AI-enhanced visuals to capture player attention in highly competitive environments.
Market Analysis
Monetization
User Acquisition
+5
Liftoff
Jan 2024
Report
54 pages
Live Streaming Trends Annual Report 2024
Mobile streaming now accounts for nearly 50% of global viewership, driven by mobile-first infrastructure in Southeast Asia and Latin America.
Creators using cross-platform promotional strategies that integrate short-form video content achieve a 20% higher audience retention rate than those relying exclusively on live broadcasts.
Twitch remains the leader in community-driven content, while YouTube Gaming is capturing significant market share in competitive esports through its integrated VOD ecosystem.
Streaming
Market Analysis
Global
Stream Hatchet
Jan 2024
Report
35 pages
How Consumers Engage with Games Today: Newzoo’s Global Gamer Study 2024
Gen Z and Gen Alpha players spend an average of 5.2 hours per week gaming, surpassing their time spent on social media.
Approximately 22% of Gen Z players spend $25 or more monthly on games, showing a strong preference for upfront payments compared to the free-to-play model favored by mobile gamers.
One-third of PC/console gamers are 'new game seekers' who spend 7–8 hours weekly across multiple platforms and consistently invest over $25 monthly.
Market Analysis
Player Behavior
Monetization
+1
Newzoo
Jan 2024
Report
11 pages
Gaming Report: Q1 2024
Global gaming venture capital reached $1.3 billion across 153 deals in Q1 2024, marking a 22.1% quarter-over-quarter increase in total deal value.
The market is trending toward stabilization with a shift away from speculative Web3 and metaverse funding in favor of sustainable development and infrastructure-focused investments.
Despite a 17.3% year-over-year decline in deal volume, current funding levels put the industry on track to exceed the total aggregate capital deployed in 2023.
Market Analysis
Investment
Funding
+4
PitchBook
Jan 2024
Report
32 pages
Gaming Report 2024: Meet the Moment – How Gamers Are Changing the Game
The global video game market reached $196 billion in 2023 and is projected to grow at an annual rate of approximately 6% through 2028.
Engagement in immersive, cross-platform ecosystems is highly lucrative, as players spend up to five times more per hour when participating in multiple activities rather than gaming alone.
Mobile game titles face an 80% failure rate after three years, necessitating rigorous A/B testing, targeted performance marketing, and tight alignment between development and finance teams.
Market Analysis
Player Behavior
Monetization
+1
Bain & Company
Jan 2024
Report
13 pages
Rise of the Co-Op Games
Cooperative games significantly outperform the market, accounting for 36% of all units sold on Steam in 2023 despite representing only 6% of total releases.
The average co-op game on Steam sells 40,000 units, which is eight times the 5,000-unit average achieved by non-cooperative titles.
Market success is highly concentrated, with Palworld alone accounting for nearly half of the 40 million co-op units sold during the first half of 2024.
Market Analysis
Steam
Co-op
+1
Video Game Insights
Jan 2024
Report
40 pages
Casual Gaming Apps Report 2024
Puzzle games now account for 37% of all mobile gaming installs as the industry shifts away from hyper-casual titles.
Casual mechanics are increasingly vital for mid-core titles, currently driving 74% of their total installs.
User acquisition costs on iOS remain significantly higher than Android, with a cost-per-install of $4.83 that is nearly eight times the rate on Android.
Market Analysis
Monetization
Live Ops
GameRefinery
Jan 2024
Report
48 pages
Mobile App Trends: 2024 Edition
Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.
Market Analysis
Marketing
Advertising
+2
Adjust
Jan 2024
Report
27 pages
Games Market Trends 2024
The global games market is entering a recovery phase with a projected Compound Annual Growth Rate (CAGR) of +1.3% through 2026.
The live-service market is consolidating, with just 19 titles currently capturing 60% of total player engagement, prompting a strategic shift back toward premium, finite gaming experiences.
Developers are increasingly mitigating financial risk by prioritizing established Intellectual Property and sequels over new, unproven concepts.
Market Analysis
Market Forecast
Monetization
+1
Newzoo
Jan 2024
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