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Report
28 pages
H1 2025 AIGC Mobile App Marketing Analysis
The number of active AI-advertisers in the mobile market contracted by 35–45% in H1 2025, while the remaining players increased their creative output by 84% to an average of 416 monthly creatives per advertiser.
Meitu’s revenue grew 12.3% to RMB 1.8 billion in H1 2025, driven primarily by a 45.2% surge in AI-powered imaging and design subscriptions, which reached RMB 1.35 billion.
Video advertising currently dominates the AI mobile landscape, accounting for 84% of all ads, with over half of inventory utilizing 15–30 second formats.
Market Analysis
AI
Marketing
+4
SocialPeta
Dec 2025
Report
30 pages
2025 Report on Marketing Trends of Productivity Apps
The productivity app sector saw a 6% year-over-year decline in active advertisers to 8.9k per month, though new entrants surged to over 30% of the market share following Q2 2025.
Meta, Google, and TikTok remain the primary channels for cross-platform campaigns, with Google leading in conversion rates and TikTok offering cost-efficient Gen Z engagement at a $3.2 CPM.
Video and playable ads consistently outperform static creatives, with TikTok favoring 15–60 second native videos and Meta utilizing a combination of carousel and video formats.
Market Analysis
Marketing
Advertising
+2
SocialPeta
Dec 2025
Report
4 pages
CESA Game Industry Report 2025
Global game content revenue reached 31.042 trillion yen in 2024, representing a 5.0% year-on-year increase.
Mobile gaming remains the dominant sector, generating 18.433 trillion yen—roughly 60% of total global sales—with a 6.0% annual growth rate.
PC gaming has experienced significant momentum, expanding 59.7% over the last four years to overtake console market share.
Market Analysis
AI
Employment
+1
CESA – Computer Entertainment Supplier's Association
Dec 2025
Report
18 pages
Leveling Up for the New Reality: The Gaming Report
AAA development budgets surged 360% between 2012 and 2023, while the volume of AAA title releases dropped by 73%, signaling a shift toward fewer, more expensive productions.
Global gaming revenue grew at a 1% CAGR from 2017 to 2023, reflecting a post-pandemic correction that has moved the industry from double-digit growth to modest expansion.
Mobile revenue is increasingly driven by in-app advertising, which now accounts for up to 31% of the segment's total share.
Market Analysis
Global
Investment
+2
InvestGame
Dec 2025
Report
38 pages
The Power of Play: Exploring the Growing Gaming Market
The Indian gaming market is projected to reach ₹8.6 billion by 2027, growing at a 28% CAGR, while the global market is expected to hit $340 billion.
A shift to a 28% GST on total deposits has pressured real-money gaming (RMG) firms, leading to layoffs, revenue slowdowns, and a strategic push toward geographic and genre diversification.
RMG currently dominates the Indian market, accounting for approximately 82% of total gaming revenue, though monetization remains low relative to total download volumes.
Market Analysis
Market Forecast
Monetization
+2
Basic Roots Consulting
Dec 2025
Report
46 pages
2025 Media & Entertainment Industry Predictions Report
Global SVOD and AVOD revenue is projected to exceed $165 billion in 2025, with 60–70% of subscriptions in mature markets expected to shift toward bundled or aggregated models to combat churn.
Traditional U.S. pay-TV providers are forecast to lose half their subscriber base, dropping below 50 million users as the industry pivots to 'stream-hub' models that bundle broadband with multiple streaming services.
Cloud gaming is projected to grow at a 44% CAGR through 2030, reaching a $64 billion market as subscription-based monetization increasingly replaces traditional one-time hardware purchases.
Market Analysis
Market Forecast
AI
+1
AlixPartners
Dec 2025
Report
29 pages
Esports is Shaping the Future of Live Entertainment
Esports is outperforming traditional sports with a 10% year-over-year growth rate, while viewership has surpassed 100 million hours and prize pools have doubled since 2018.
Five core titles—League of Legends, CS:GO, Mobile Legends: Bang Bang, Dota 2, and Valorant—account for 70% of total viewing hours, yet $2.5 billion in gamer audiences remains untapped.
Non-gaming brand sponsorship has reached 45% penetration, supported by emerging institutional structures like university scholarships and government investments in infrastructure and tax incentives.
Esports
Market Analysis
Global
+1
InvestGame
Dec 2025
Report
112 pages
Square Enix Next: That Excitement Once Again
Square Enix has experienced a significant financial decline over the past three years, marked by a 32% drop in operating income and a 61% decrease in return on equity (ROE).
Core gaming segments are underperforming, with HD and SD game revenues falling 4% and 5% respectively, while MMO licensing remains the only growth driver at +11%.
Operating margins for HD and SD segments remain inefficient at 35–40%, and SG&A costs exceed industry norms by 5–6 percentage points due to an oversized sales force.
Market Analysis
Game Development
Investment
+2
InvestGame
Dec 2025
Report
26 pages
Predictions for the Digital Economy in 2026
Generative AI applications are projected to reach $10 billion in in-app purchase revenue, 4 billion downloads, and 43 billion hours of user engagement by 2026, becoming a top-five mobile category.
Short-drama vertical video is forecast to surpass traditional OTT streaming in global downloads and capture 40% of total user time spent by 2026.
By the end of 2026, half of the top 1,000 U.S. websites are expected to receive more traffic from generative AI than from paid sources, with AI-related traffic rising over 130% year-over-year.
Market Forecast
Monetization
AI
+3
Sensor Tower
Dec 2025
Report
34 pages
Cross-Platform Gaming: Bridging Mobile and PC/Console 2025
Mobile platforms function as the primary discovery engine for the gaming industry, generating over 52 billion annual downloads and $82 billion in in-app purchase revenue.
Publishers maximize franchise growth by using mobile to feed into high-fidelity PC and console ecosystems, which anchor brand loyalty and drive high-value engagement.
Cross-platform progression and unified ecosystems are most effective for RPG and Shooter titles, significantly increasing player lifetime value and retention.
Market Analysis
Cross-Platform
Global
+1
Sensor Tower
Dec 2025
Report
26 pages
Video Gaming Report 2026: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth
The industry is shifting toward platform-agnostic ecosystems and direct-to-consumer distribution to bypass traditional app store fees and improve developer margins.
Gaming currently accounts for 12.5% of global media consumption time but captures only 3% of total advertising spend, representing a significant opportunity for revenue growth.
Cloud gaming is projected to reach $18.3 billion in revenue by 2030, serving as a critical infrastructure component for the industry's transition.
Market Analysis
Market Forecast
Monetization
+1
Boston Consulting Group
Dec 2025
Report
48 pages
Digital Market Index: Q3 2025
Global mobile app consumer spending reached a record $43.2 billion in Q3 2025, an 11.3% year-over-year increase driven by a 20% surge in non-game revenue.
Generative AI tools emerged as a significant revenue driver, contributing $1.5 billion to the mobile app market during the third quarter.
U.S. digital advertising spend rose 12% to $35.9 billion, with mobile app advertising identified as the fastest-growing segment at 42% year-over-year.
Market Analysis
AI
Global
+1
Sensor Tower
Nov 2025
Report
56 pages
Digital Marketing Index Report: Q4 2025
India was the only major global market to record positive overall digital marketing growth in Q4 2025, while other leading economies experienced stagnation or decline.
Generative AI referrals surged by 133% year-over-year in the US, UK, and France, signaling their emergence as significant discovery engines despite currently accounting for less than 1% of total traffic.
US retail-media impressions grew 13% quarter-over-quarter to 123 billion, with Amazon capturing the entire volume and delivering six times the impressions of Walmart.
Marketing
Advertising
Global
+2
Sensor Tower
Oct 2025
Report
2 pages
Square Enix Special Feature: Erdrick Trilogy Reimagined
The Dragon Quest I & II HD-2D Remake is scheduled for release on February 5, 2026, across Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and PC.
The Dragon Quest franchise has reached 95 million units in total shipments and digital sales as of June 2025.
The Final Fantasy franchise has surpassed 204 million units globally as of mid-2025, driven by Final Fantasy XIV: Dawntrail and Final Fantasy VII Rebirth.
Market Analysis
Global
Console
+3
Square Enix
Sept 2025
Report
35 pages
Video Game Market Update: Q3 2025
The $55 billion public takeover of Electronic Arts highlights a strategic shift toward large-scale consolidation as the primary driver of industry growth in Q3 2025.
The launch of the Nintendo Switch 2 acted as a major catalyst for console sector strength, reinforcing the market value of established intellectual property.
The global video game industry saw a Q3 2025 resurgence fueled by a rebound in mobile in-app purchases and strong performance across PC and console platforms.
Market Analysis
Global
Mobile
+2
Aream & Co
Sept 2025
Report
67 pages
2025 Global Games Market Report
The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, driven by a player base that has expanded to 3.6 billion people.
Mobile gaming remains the industry leader with $103.0 billion in revenue (55% of the total), while console gaming is expected to see the highest growth rate at 5.5%, reaching $45.9 billion.
Average spend per player is declining, forcing a strategic shift toward long-tail engagement and retention rather than aggressive monetization in saturated markets.
Market Analysis
Market Forecast
Player Demographics
+4
Newzoo
Sept 2025
Report
20 pages
Global Gaming Report Q3 2025
Investors are heavily favoring platform-centric companies over traditional hardware manufacturers, with high-growth firms like AppLovin and Nvidia commanding EV/EBITDA multiples exceeding 25x, compared to roughly 1x for legacy hardware firms like Dell and HP.
Roblox led equity performance with a 136.9% year-to-date appreciation, driven by successful user engagement and monetization strategies.
Unity recorded a 77% year-to-date gain, underscoring the market's high valuation of cross-platform development tools and real-time 3D content adoption.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Sept 2025
Report
46 pages
Digital Market Index: Q2 2025
In Q2 2025, non-gaming applications surpassed mobile games for the first time, accounting for 52% of the record $40 billion in total in-app purchase revenue.
Global mobile gaming downloads contracted by 6.8% year-over-year, while Strategy titles replaced RPGs as the highest-grossing gaming category with a 23% increase.
ChatGPT became the fastest application to reach one billion downloads and secured a top-five position in global revenue, signaling a major shift toward AI-driven utility.
Market Analysis
Global
Mobile
+1
Sensor Tower
Aug 2025
Report
18 pages
The State of PC Game Distribution
Steam maintains a dominant market position, generating $10.8 billion in 2024 revenue with concurrent users increasing from 25.4 million in 2021 to 40.5 million by September 2025.
Developer reliance on Steam is extreme, with 88% of studios deriving over 75% of their revenue from the platform and 37% relying on it for more than 90%.
Despite 72% of developers labeling Steam a monopoly, diversification is underway, with 48% of studios utilizing the Epic Games Store and the Xbox PC store for distribution.
Market Analysis
Game Publishing
PC
+2
Rokky
Jun 2025
Report
16 pages
Mobile Game Feature Impact Spotlight
Strategic feature selection, rather than exhaustive feature adoption, is the primary driver of commercial success across the top 1,000 mobile games globally.
In the hybridcasual segment, implementing in-app purchase (IAP) bundles correlates with a $1.77 increase in lifetime revenue per download.
Casual puzzle leaders like Royal Match and Candy Crush Saga maintain market dominance with lower feature density, proving that core gameplay often outweighs the addition of luxury elements like cinematic cutscenes.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jun 2025
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