Ticket to Ride

Will Fewer People Buy Your Steam Game Due to Player Reviews?

Steam player reviews strongly influence purchase decisions, but the threshold at which a rating deters buyers is lower than many developers fear.

• A significant portion of Steam players are deterred by lower review scores: 20.3% are less likely to buy a game with 'Mostly Positive' or lower reviews, and 30.8% are less likely to buy a game with 'Mixed' or lower reviews.
• Only 9.7% of surveyed players stated that no review rating would significantly impact their purchasing decision, indicating the strong influence of Steam reviews.
• Players highly value recent reviews; 38.1% will 'look very carefully' at recent reviews if they are worse than all-time reviews, and an additional 47.4% will check them while understanding potential short-term complaints.