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Launching a Roblox Game Studio with The Gang

The Gang has evolved from a five-person startup into a 220-person organization by capitalizing on the rapid development capabilities of the Roblox platform.

• The Gang scaled from a five-person startup in 2020 to a 220-person organization by leveraging the rapid development cycles of the Roblox platform.
• The studio employs a dual-track business model that balances revenue-stable branded experiences for partners like Netflix and the NHL with the development of original IP.
• Operational strategy mandates a strict separation between client-facing brand work and original game development to maintain focus and discipline.