Puzzle & Dragons

Talking Puzzle & Dragons' success with GungHo Online

Puzzle & Dragons achieved global commercial dominance as one of the world’s most profitable mobile games while maintaining a remarkably lean development structure.

• Puzzle & Dragons achieved global commercial dominance with a lean development team that grew from an initial core of four people to only 20 staff members.
• The studio leverages high-profile collaborative partnerships, such as the June 2013 integration of characters from Clash of Clans and Hay Day, to drive user acquisition and retention.
• Development philosophy balances data-driven analytics with intuitive design, utilizing direct feedback from family members to test game accessibility and engagement.