Poppy Playtime
GameBy Mob Entertainment
4 documents in the library are about Poppy Playtime, from writers such as GameDiscoverCo. Each has a summary and key insights with the page they come from.
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On Steam
Steam estimates as of 9 Oct 2026. Revenue is premium revenue on Steam only: game sales, without DLC, and without in-game spending in a free game.
- Revenue to date
- $2.1M
- Units sold
- 4.3M
- Price
- Free
- Positive reviews
- 88%
- of 143K reviews
- Peak players
- 25K
- at the same time
- Followers
- 225K
- Average playtime
- 8 h
| Year | Share of the best year | Revenue | Units |
|---|---|---|---|
| 2021 | $1.4M | 364K | |
| 2022 | $688K | 1.0M | |
| 2023 | $0 | 271K | |
| 2024 | $0 | 769K | |
| 2025 | $0 | 740K | |
| 2026 so far | $0 | 1.1M |
On Steam since Oct 12, 2021 · Developer Mob EntertainmentSteam store page
Documents about Poppy Playtime
How Poppy Playtime Made 'Free Game, Paid DLC' Work on PC
The article explains how Poppy Playtime, a horror-puzzle title released on Steam in 2021 as a free base game with subsequent paid “chapters,” has achieved significant commercial success.
- The Poppy Playtime franchise has generated nearly $100 million in total revenue, with over $30 million in gross sales from four DLC chapters on Steam alone.
- The model leverages a free-to-play base game that has secured over 2.7 million downloads on Steam and 360,000 on Epic since February 2026.
- Chapter 5, priced at $20, achieved 408,000 sales on Steam and 19,000 on Epic, demonstrating the commercial viability of premium episodic content.
Plus: What Were December's Top Grossing PC/Console Debuts?
Analysis of PC and console market performance for December 2023 reveals a highly concentrated landscape where a few breakout hits dominate total revenue.
- The December 2023 PC market was highly concentrated, with only two out of 1,147 Steam releases exceeding $10 million in gross revenue and just 28 titles surpassing $100k.
- The free-to-play shooter The Finals was the month's top performer, generating $23.5 million in gross revenue on Steam and reaching 5.8 million players across PlayStation and Xbox.
- Warhammer 40,000: Rogue Trader led the premium segment for December, achieving $12.5 million in gross revenue on Steam.
Plus: The Big Steam December Launches You Missed
This analysis examines the performance of video game launches during the late December 2022 period and provides a forward-looking assessment of upcoming releases for early 2023.
- Project: Playtime leveraged the Poppy Playtime brand to reach 21,100 concurrent users and secure over 10,000 positive reviews.
- High On Life significantly outperformed median first-week conversion rates by 300%, despite being simultaneously available on Game Pass.
- Crisis Core – Final Fantasy VII Reunion debuted with nearly 10,000 concurrent users, while the Chinese indie title Depersonalization saw 90% of its engagement originate from the Chinese market.
Why Is Poppy Playtime Doing So Well?
This analysis explores the sudden commercial success of the indie horror title Poppy Playtime and provides a broader examination of current sales trends across Steam, PlayStation, and Nintendo Switch platforms.
- Poppy Playtime’s commercial success is driven by content creator virality and the 'creepypasta' subgenre, resulting in an initial two-week sales volume of approximately 75,000 to 100,000 copies.
- Poppy Playtime demonstrated an unconventional growth trajectory on Steam, increasing from 24 reviews on its launch day to over 160 daily reviews just two weeks later.
- Subscription services significantly influence console charts, as demonstrated by Hell Let Loose reaching the top spot on PlayStation due to its inclusion in the PlayStation Plus service.