Idle Adventure
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Article
Analyst Bulletin: Mobile Game Market Review June 2021
GameRefinery's June 2021 Analyst Bulletin surveys notable live-ops updates, feature launches, and new top-grossing entrants across the US, Chinese, and Japanese mobile game markets, drawing on the firm's regional analysts' monthly picks.
- Sonic the Hedgehog’s 30th-anniversary campaign drove widespread cross-promotion in June 2021, featuring collaborations across multiple titles including Ulala: Idle Adventure, Identity V, and Hokuto no Ken LEGENDS ReVIVE.
- Royal Match integrated a Battle Pass system priced at $9.99, a higher monthly price point compared to competitors like Playrix ($4.99) and Matchington Mansion ($6.99).
- League of Legends: Wild Rift introduced its first mobile-specific social feature, 'Close Friends,' which allows players to share champion pools and unlock perks by earning friendship points through cooperative play.
GameRefineryJul 2021
Article
How To Keep Your Players Engaged With Communal Mechanics
Communal mechanics such as guilds have long driven engagement and loyalty in midcore mobile games, and by 2019 they were spreading into top-grossing casual titles.
- Communal mechanics are a primary differentiator for top 200 grossing games, with over half of mid-core titles in this bracket utilizing co-op tasks, shared development efforts, and asynchronous PvE.
- Guilds serve as the primary foundation for communal features, though developers can successfully implement co-op mechanics without them, such as the temporary 'Parties' in The Sims Mobile or 'Pacts' in Art of Conquest.
- Co-op development efforts, such as guild-leveling in Big Fish Casino or fort-building in Pixel Gun 3D, drive long-term engagement by allowing players to work toward shared progression goals.
GameRefineryFeb 2020
Article
Broaden Your Game's Audience With Hybrid Genres
Blending genres can widen a mobile game's audience, and the clearest evidence comes from two hybrids: puzzle RPGs and idler RPGs.
- Hybridizing genres allows developers to expand their target audience by blending casual core loops with deeper meta-layers, such as RPG character development or storylines.
- Puzzle RPGs are a proven successful hybrid in the West and Japan, utilizing deeper meta-layers to create more effective monetization sinks and re-engagement loops compared to traditional match-3 games.
- Idler RPGs, such as 'Ulala: Idle Adventure,' leverage sticky action-waiting loops combined with RPG meta-elements like PvP and guild mechanics to drive retention and monetization.
GameRefineryJan 2020
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