Flight Simulator

How IP and Brand Collaborations Level Up Games

IP and brand collaborations serve as a critical strategic lever for boosting player engagement and revenue in the modern games market.

• Aligning in-game collaborations with external transmedia marketing, such as theatrical film releases, can drive DAU increases of up to 120%.
• IP collaborations generate an average 11% increase in daily active users (DAU) during the first week of launch, with engagement typically peaking between the fourth and fifth days.
• Premium games see a 19% average DAU boost from collaborations, significantly outperforming free-to-play titles, which see an 8% increase due to a heavier reliance on cosmetic-only content.