FIFA World

Store Intelligence Data Digest: Q4 2022

The fourth quarter of 2022 delivered a nuanced portrait of the mobile-app ecosystem, tracking download activity across the world’s two dominant storefronts and highlighting shifts in consumer preference.

• Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
• Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
• The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.