Dinkum

Unpacking Krafton’s Strategy: PUBG, New IPs, Investments & More!

Krafton is currently undergoing a strategic evolution, transitioning from a company defined by the singular success of the PUBG franchise to a diversified global publisher focused on scaling creative innovation.

• Krafton is diversifying its portfolio beyond the PUBG franchise by investing in a multiplatform pipeline that includes inZOI, Dark and Darker Mobile, and Dinkum Mobile.
• The company utilizes a decentralized operational model, supporting specialized spin-off studios with infrastructure and resources while maintaining studio autonomy.
• Krafton is aggressively integrating deep learning and artificial intelligence to improve development efficiency, enhance anti-cheat security, and create more immersive NPC experiences.