Ark: Survival Ascended

A New Frontier: Where Transmedia Meets UGC

The gaming industry is undergoing a fundamental transition from traditional, static intellectual property management toward the development of co-creative transmedia ecosystems.

• The gaming industry is shifting toward co-creative transmedia ecosystems where user-generated content (UGC) is integrated directly into major franchises to transform games into long-term content engines.
• UGC integration significantly boosts engagement, as evidenced by 'Ark: Survival Ascended,' where 74 percent of the player base uses mods, leading to a 42 percent increase in average playtime.
• The adoption of mods has become cross-platform, with 69 percent of mods for major titles now being utilized on consoles rather than being restricted to PC.