XSET Partners With Glytch

Key insights

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New Partnership

XSET has partnered with Glytch for a one-year term.

The esports and gaming lifestyle organization XSET has entered into a one-year partnership with Glytch, an esports stadium developer.

Venue Functionality

Each Glytch facility will serve as a multi-use venue and esports team home base.

Each planned Glytch facility is intended to serve as a home base for a professional esports team while functioning as a multi-use venue for concerts and other public events.

Like a community center that also hosts a local sports team.

Versatile Venues. Glytch stadiums are designed for both esports teams and various public events.

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Summary

The esports and gaming lifestyle organization XSET has entered into a one-year partnership with Glytch, a company specializing in the development of esports stadiums. While the specific financial terms of the agreement remain undisclosed, the collaboration integrates Glytch’s branding across XSET’s digital presence, including social media channels, streaming platforms like Twitch and YouTube, and official team jerseys. Furthermore, the two entities plan to produce original content featuring XSET’s professional Apex Legends and Valorant rosters.

This partnership aligns with the broader strategic objectives of Glytch, which aims to establish 32 dedicated esports stadiums across North America over the next seven years. These venues are designed to function as multi-use facilities capable of hosting concerts, town halls, and community events, while simultaneously serving as home bases for professional esports organizations. Glytch has already secured partnerships with several industry stakeholders, including Legends, Populous, ASM Global, Cisco, and Scenario, to support this infrastructure expansion.

For XSET, the deal represents a continued effort to expand its commercial footprint alongside existing partners such as HyperX, Atmos, and Mavix. By aligning with a venue-focused developer, the organization seeks to leverage physical infrastructure to enhance its brand visibility and content production capabilities within the competitive gaming landscape.