What is the Games For Samsung initiative?

[Music] everything is working fine good afternoon everyone thank you for joining me today my name is Henry Chomsky I represent Samsung carbonization in US I manage the developer program and also i'm in charge of games for samsung initiative which is the subject of today's presentation honestly I feel 30 min at force of content we should have to squeeze them to eight so I will be flying fast and we'll try to be a very sharp on target and on the subject there are many different ways i can describe the samsung developer program and specifically the games for samsung initiative is designed for smaller companies for indie developer studious

and designed to create tremendous business value and tremendous opportunity for you but in my opinion the most important benefit that the program provides is it allows you to address the biggest challenge faced by any developer or developer studio today which is how to build the sizable and engaged user base after launching your app or watching your game so the program by itself in words mobile android developers located globally the join the program and publish new games with samsung app store called galaxy apps for a period of 90 days this is exclusivity period during which we will execute a world-class distribution and promotion of your app this is our offer and this is also our commitment to you how we going to promote your app the bulk of promotion happens on our own distribution channel called galaxy ops I

hope most of you are familiar with Samsung distribution channel but if you are not a prepared just couple of basic slides covering statistics about the store performance so these are us-based statistics today we have close to 100 million pre-installed devices running galaxy app store application we are selling close to 60 million samsung smartphones device per year in us only and 2015 we were able to generate 81 million downloads for our partners at the same time today we have close to 44 million registered users which generate available latest data is close to 25 million dollar monthly visitors and that result in T in 13 billion downloads in us only per month dog shop store is unique in the way that it's a it's exclusive store it's a boutique store where we are

trying to curate the content in such a way that we provide some kind of unique value to our users to the users of Samsung smartphones this way you can be translated into financial offers gifts or unique entertainment content unique features or other free offers so once again I would like to chocolate with more about nothing both of the program what are our objectives our most important objective is to maximize the app exposure for you in front of our Samsung smartphone users we determine for ourselves that our goal is to generate at least 100,000 downloads within a period of exclusivity which is 90 days again it's not a guaranteed performance but it's our ball and we will do a lot in order to achieve this goal for you on the other side with like

to deliver unique and differentiating entertainment value and come time to our users so we are seeking a new talent which you can use dude studios and your applications and games globally to be published with us and to be featured in our store to benefit the interest of our users as a company we are committed to deliver a lot of ready to you so to promote your app to do to help to generate these downloads we are going to come into the following deliverables for weeks of banner promotion it is the most effective and efficient way to put your application in front of hundreds of millions of our users vendors have created on a custom way by our graphic designers the maximum height the appeal and graphical design of your application and when the feature you featured in the top level spot so that you get the biggest benefit with our customers during the 90-day exclusivity period we were also engaging

into a continuous social media campaign samsung visualizes fortune of facebook instagram twitter and youtube if you shall promotional video it will be promoted on our site and on our youtube channel we will publish blog articles we will engage into tweets and retweets and we will try to create a lot of buzz and PR for your company and for your application at the same time we are committed to provide a premium level of support we should call white glove support this type of support precludes one on one issue resolution in a fast as possible period of time this type of support I can tell you is provided to the the single-digit number of super premium partners and if you are part of this program you'll be cheap it as a super premium given partner so we are

going out of our way to make you successful and that's where the white ball support comes from if you get very well in our store we will also submit your game for global promotion for consideration for the bowl promotion and our set for the office yes another benefit if you are accepted and obviously you'll get even a bigger exposure outside of the united states and canada cool so i would like to cover some some of the basic requirements of the program for your participation so this program is not all inclusive it's very exclusive in order to be part of this program your geisha your games has to be submitted and reviewed and approved we have a internal process where the team of six people gets every weekend we review

multiple applications and decide which application is accepted for the problem so as a step number one review and approval is required you will have to commit to launch with dog co-op store for 90 days we would like you application to have a monetization model in place so i will review up to you to decide how to monetize your app if you choose to do it we are at it's fine the most affordable way of magnetization today in US and canada is in-app purchase and once again some kind of magic monetization model must be in place if you're using in-app purchase lee we will require that you will utilize samsung billing system and samsung the in-app purchases decay and finally obviously since it's an exclusive engagement we are looking for brand new titles as far as the implementing in-app purchases decay we

are very close partners to the unity and just recently unity integrated with our App Store so if you're developing vicinity you're going to save a lot of time by using native integration enabled by unity technologies so that notice also to share with you one of the success stories which I would he was very proud of LinkedIn was actually one of the competitors yesterday in the indie beach it's one of our successful games for samsung partner we've been working with them since summer of 2016 and those are very interesting data that I put on the screen we generated as a they close to 200,000 downloads for these guys the company is a little-known company from Eastern European country called Romania not many people knew about them before we put them on a map

obviously we were able to generate these none of those because the game by itself is innovative and engaging has been extremely successful all these 200,000 downloads have been delivered free of charge to our partner and I included just a competitive value of 200,000 downloads if you use a CP CPI data it can easily easily be translated into 250,000 to 750,000 worst of business value at the same time we publish couple of blog article generated industry awareness about the company and everything they promised that we would deliver we delivered to a link to in developer studio as well the one bullet item is probably extremely extremely important as well when they put the line say learn adjust and improve it actually

allowed developer to it will you eat the game performance in the first 60 days and make appropriate adjustment on all levels they change the way they monetize applications they change the in-app purchase items for the placement for these items they upgraded graphics so I think it's actually extremely important for a brand new title for each and every developer studio to run from the initial performance and we are actually maximizing the benefits because this is not just a soft launch it's a global launch where we are trying to get you as many users as possible so you are learning as a developer you are making proper adjustments for business value for a game value and and then you are ready to launch globally at the expiration of the 90 days facility period what's interesting about this particular game

the developers were so happy that they asked us to extend this passivity twice which we granted to them and that allow them to spend more time on further analysis to better prepare for global lunch and as I said they increase the number of downloads as of last three close to 200,000 downloads oppa gala so that's about our successful partner this is just a summary slide it shows you that those are our five game partners that we've been working so far interesting Lee enough four out of five are based outside of the US so it demonstrates you that we have a truly global launch a global reach and we welcome developers from all continents please come and join us and submit your applications will be more than happy to promote your app in our App Store next slide and basically telling you that we

are open for dialogue you can reach us in many different ways I even publish my cell phone number here in us so and I also specify the pacific time zone anyway in order to start dialogue in miami call me chefs me or visit me visit us through the website this is our team's website called Samsung Developers that come really easy to remember and you're welcome to contact me at any time and I will be discussing with you one-on-one how to start and how to proceed with us and how to submit your game for review and consideration finally I'd like you to have three takeaways from this presentation number one some sunblock developers we love developers globally unconditionally and we'd like to work with developers of

different applications games and non games something to serious where continuing to provide additional opportunities for developers promotional programs being for something is one of them I'd like to mention that if you are not accepted for games for samsung we will consider the application for a smaller type of promotion it could be true week diner promotion could be more than to be done the promotion but this is all subject of individual discussion and a subject of the game review and finally I'd like you to understand that everyone and single developer in this room 7 opportunity with our program and the dollars team and we are welcome opportunity to work is all of you this is optional those are 1 2 3 4 5 6 typical questions that I'm being asked by developers different events and

conferences so you're welcome to ask big questions I don't want you really bore you with repeating typical questions but whatever if you like it if we have any running type roles and resistance item I know maybe get an exclusive with new features that are available on another platform with that followed by if if new features will provide a differentiating value and differentiating content then we will look at it we will review it and will give you on the center there is a chance at that well typical question some of us could be in the Google beta so it actually disqualifies you from the program we will I mean if you would like to participate we will ask that you bring the game down from google and start working with us immediately put

yourself in this model the revenue model is your model okay we don't charge we don't charge developers for the value we deliver we basically have a goal to to deliver hundred thousand new installs for you free of charge that is our promise that we will do our best to deliver those downloads through promotion through social media campaign through the exposure to our customers in exchange we are asking if rusev publishing for a short period of time yes okay let me clarify the business model or monetization model is really your decision so if you charge two dollars per download them obviously all the revenues goes to you- typical up store percentage which is twenty-five thirty percent

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