What is Monetizer?

hi i'm john jordan from pocketgamer.biz and this is a brief introduction of what our monetizer feature is all about so monetizer came about when i was giving a couple of talks at speeches this year i was trying to think about how you could come up with a kind of quick and uh dirty way of analyzing free to play games particularly in terms of how they try to monetize their audiences so this is a um kind of a i call it a work in progress it's a it's a process not a destination definitely a process so every week i'm playing the first five to ten minutes of free to play games and videoing it and just looking to see kind of how the game tries to interact with the player what it asks it the player to do does it ask us to connect to facebook to ask us to spend money straight early on in the game um so that's the kind of the the idea and every week we'll be uh running columns on pocketgame.cs with numbers attached to them so it's very important um even though it's a process that we need numbers attached to our monetizer

concept so in that we have a kind of a number to measure the success of the game because obviously that's the that's the end point so we've mentioned prime measures success in terms of how top grossing a game is um and we also look and we have this kind of ranking i call the monetizer ranking and it's a number 50 out of about 500 um and we look to see where kind of games rank and it's all the reason we do that so we can rank games against each other it's not science at all but it's um we're trying to come up with something that is sufficiently robust that we can take any game and get an idea of of how um highly monetizing or how highly when monetization are compared to other games so uh yeah keep reading the monetizer column thanks