two & a half gamers session #48 - Could Frozen City earn 80% more revenue? Full UA, Admon, GD review

[Music] hello everybody this is no [ __ ] gaming podcast two and a half Gamers session number 48 we are sharing actionable insights dropping Knowledge from our day-to-day UA game design and admin decision jobs we're definitely not discussing the latest industry news because who cares uh but we are having so much fun let's not forget this is still 4:00 a.m. conference discussion live let's not take it too seriously today we are actually talking about the Frozen City yeah very well recent game that been Global launched and it's climbing up the charts so uh I guess well how are you first of all and then good by the way like why are we always wearing like black is is that on purpose you sent an email saying wear black or I'll kill you oh okay

okay okay that that makes sense of course that makes sense uh one announcement uh well you didn't actually reply sorry so how are you no Christmas tree are you going to rush meate no no no no I just uh I just want to announce that we are going to cheat to not GDC PGC PGC next not not me but yeah next time yeah if you want to you know hit the up get a drink have a drink yeah definitely let's let's do that yeah see you all there see you all there okay um so so what's up with the Frozen City game I can start with UA actually yeah start with UA like I have I have a lot to add on the admon parts it's going to be good yeah you're going to have tight competition man all right so the boring stuff is the beginning and then there's the interesting stuff better and better yeah one thing like if people are asking themselves why are we talking about this game makes pretty nice money and it

looks pretty nice and has potential that's why it doesn't look pretty nice looks pretty nice to me H I don't know don't like low poly that's it oh no no no no oh that's quite well the opposite I love low poly it's great from the U perspective it's amazing oh zooming we are zooming again okay so fun stuff about this game uh I was bombarded by their ads on Facebook um but kind of IGN it quite heavily because well I really am not the this is not my cup of tea but uh well what can we do uh but when I was actually doing my like save dog research uh I found this game which is called valer Legends with the save the do theme slept on top of a of very different game that's that's what's what's happening these days and uh and guess who um developed that this game so the

developer called centry games the very same developer who created Frozen City so here we are uh yeah it was a nice coincidence then suddenly yakob posted a screenshot of uh some really interesting Revenue spikes it's like okay well we are definitely talking about this in terms of the top 10 countries Revenue wise what I see is the US on top well which is not very big surprise again yes but then there's UK Germany and South Korea that was kind of surprising to me South Korea yeah it's not usually like up in in there on top four uh spot but then usually like this uh Usual Suspects Canada Australia France and then there we have Japan Taiwan and Hong Kong that's top 10 countries for in terms of revenues on the other hand it's like what 10 days 14 days since they launched not uh nearly a month in 5 days in a

month okay well so 25 days so um what about the the actually the UA Channel mix this was kind of interesting because there was appin on the top one that yeah app was to one then there was Google iron source and that's it w so uh that's kind of suspicious CU like wait a second where's where's Facebook where's uh where's Tik Tok so this data uh seem to be based on our favorite data Tool uh but I'm pretty sure that was kind of [ __ ] because uh I saw their ads on Facebook and I was right about the [ __ ] because then I fired up the Facebook ads library and voila I saw I saw 120 ads Al and kicking right there but no no Tik Tok no is this our second favorite data tool again letting us down I'm not sure if it's the second or the first one uh but but but but but so this is like there's lot of twists in this uh

UA Channel mix story because uh it was really bugging me uh because this you know our favorite data Tool uh usually has all the data so I found out I was looking only on on iOS Uhn on Android they are running apping Google unity and Facebook and iron Source Facebook was there uh just on Android which is also very very suspicious because I have IOS so uh there is something very weird happening maybe they already post iOS on Facebook but the biggest channel on iOS is uplo and they're running only playables on this channel no videos kind of makes sense uh playables you able to scale quite nicely on Apple and all the other networks on Android the biggest spender uh well was unity and follow applo but then I think all of this um kind of clicked for me because I

remember talking to Mr Felix over here about idle games scaling especially well on app on Adas campaigns both on on IOS and Android which was a long few well I think few months ago when we discussed this and I think like this is happening here uh so I did also some publisher level analysis again and it seems like they are in a very very good shape actually so they're actually showing their ads in games like idle coffee shop Tycoon tiny Island Survival some beat live live simulation some Earth and and Hyper casual stuff so like not bad actually not bad but I'm very very very surprised there's no Tik Tok and it seems like less emphasis on Facebook and Google it's spending heavily on ad networks so I guess like since the there's the publisher level optimization uh which is going well according to what I saw my sense is that they have some nice UA experience with uh the networks

and these channels it's kind of nice Definitely surprised from from the initial analysis that I've done and now the low poly so finally finally someone realized that why hyper casual games use low poly all the [ __ ] time it drives really low cpis so uh I was in a lot of discussion lately about how like you know fancy or more quality visual Styles drive higher iip p and revenues because there's the premium feel of the game like seriously like what the [ __ ] yeah for those by the way who don't know low poly is the low polygonal art with less detail more kind of blend shapes that's easier to create just an input yeah yeah thank you very much for the plug so uh like in in in my humble opinion like the visual style doesn't really have any impact on iips and whoever has a different opinion please send me a message and let's discuss it because I I really don't understand like

why would that be true so guys like what are your thoughts on this like do you think the actually like the visual style has a very big impact on iips you mean like in in the matter of that they defines the audience and then the audience is kind of less or more rich I guess no because it's it it looks great so you want to spend there it's like no most probably no having never run a UA campaign in my life I have a strong opinion about this because no because like I guarantee you that like everyone working at King in their UA team is going to disagree with that like they're like Is So based around their premium feel and it's one of the biggest like gaming companies in the world or biggest gaming apps in the world so you know there might be some truth to it but why I mean that's uh this not tied to UA that much it's just like how the game looks like so of course

well might be maybe if you really try to convince me that this is true that I might be willing to say and the assumption is here that if it looks kind of more premium then yeah yeah more quality then that's uh that's where when L po can be quality what's the problem can be yeah okay but it's not super high polished have you see what was it Monument Valley that's like a great quality game feels super premium and it's premium by the way and it's slow pully if you've built a mobile game for iOS or Android you've experienced user turn you can win those users back but it's getting more and more expensive even more so to acquire totally new users enter cross promotion with a dict by identifying your users likely to turn early you can showcase another game in your portfolio before they leave forever transforming a lost user into a new user increasing your revenues learn more now

at addict.com so uh so the creatives what what are they actually using at the moment well where to start uh I they're using primarily gameplay footage focus on some like collecting resources like well boot chopping what a surprise which uh some of the like other Forex games use as well it's very similar to Golden goblins uh is what they're doing as well I could see some some similarities between um Frozen City creatives and top four as well of course like the creatives are also very focused on the survival theme well would would say that with a lot of emojis it's kind of inspired by the hyper casual creatives you could see a lot of creatives there as well which I guess underlines theem motions but there is also kind of like element of choice in the creatives and guess what usually the choice uh or well the hand uh makes in the creative is wrong and everybody dies starves or like

freezes to death amazing that's what this game is about not freezing to that not free not freezing to that and some of the creatives even had an end card with pre-re pre-register now headline well very uh very accurate uh so I guess they're using it for some time so I originally thought they're really lacking the the creative creative depth uh but when I looked at the creative uh um on Facebook and not only in our favorite data tool like I like I mentioned they ran like 120 creatives on Facebook only so I see a lot of creative trends that we actually discussed last week definitely the altered gameplay they're using some some weird manager building and Quee of lots of people trying to well survive and then like become the become the best manager of the of the camp or or city um also full of emojis and uh there's also like one

creative which is tied to fishing boats upgrades more boats more fishing G again yeah and then like this is like golden goblins right there as well it's like exactly the same and I'm going to show the the cves in the in the corner right there again yeah over my picture again I guess no no no it's not going to be over your your picture it was all it was it was like it was like you or Felix and me so I I of of course I picked you Remo like you're only like missing out the hand you're holding your goddamn mic with so it's fine that's the only thing I exactly you you have the like at Le half of the face at least half of the face all the time oh but like this time I'm going to use landscape uh videos um and then put it into the let's say the fourth uh screen and uh we see kind of hyper casual uh is gameplay creatives similar

to snow race which was uh definitely one one of one of the top ranks for some time so all in all there's like heavy inspiration coming from the amazing game golden goblins that we discussed before uh but it's actually like pretty clever copy uh they also use different attention grabbing intros in their creatives where you see Earth being frozen by aliens I kind of fun stuff but also static images uh which are showcasing progress from like day one to day three let's say like all these uh really interesting things they're mixing all the formats running playables on ad networks Statics and videos on uh Facebook so I I must admit I was very disappointed by the creatives they run on ad networks but then when I looked into Facebook H I was really Amazed by what I see so all in all kind of nice combination I'm pretty interesting to see like what's going to happen with this game on the other hand I really don't know like why they're actually

earning more than 100K a day I wouldn't spend a [ __ ] Dollar in this game at all at all because you don't like the survival Niche that's it maybe uh I don't kind well I guess all right if if you take off if you take off the game critic hat like just from a UA perspective like out of 10 what how many mches thumbs UPS do you give it out of 10 six six all right oh maybe seven okay seven because of what the Tik Tok thing well Tik Tok thing and uh and the iOS uh structure as well I mean on iOS it looks very thin uh so we have apple I me we have Google on iOS not a very good friend well not very good friend with iOS and then we have iron Source that's that's not a lot so they could definitely do more on that and also like yeah of course like Tik Tok as well Facebook where's Facebook so six of 10 mates yeah six and a half okay let's meet six and six and a

half okay let's see how many Felix's they get yeah okay okay okay okay I'm really really curious to hear admon Frozen City so beautiful relaxing soundtrack nice visuals great fouille quite fun relaxing game I've played now to the third City that's a couple hours of game play The Daily adventure thing is quite a fun way to get resources uh there are some things I really think that could that like they they've been really clever about like after about 20 minutes of gameplay you get an offer for like a 100 gems to take a 5 to 10 minute survey it's a like it's all about Frozen City and how it can be improved so the survey finishes and you can actually leave your email and they'll be say they'll be conducting user video calls later in the year so yeah know quite cool yeah they they did like multiple of these already yeah yeah uh then also when I uh got to the third City so about like 2 hours of game play you get like another survey and then more detailed uh

so good way to connect to your users but nothing new uh also uh for the tutorial they keep sending you resources that you can click on that later turns into a rewarded ad unit so you're like conditioning your users to watch ads love it now to the most important part of any game review the Cornerstone of any healthy mobile game the ad monetization what ad placements does frozen City have how many like how much are they earning in ad Revenue will that be enough to help the UA team run their funky UA campaigns survive the winter yeah oh my God where where the [ __ ] I am let's start with the ad placements so Frozen City from what I've seen only has rewarded ads which is great uh they have one rewarded ad placement in the store uh that you need to watch to open the common chest uh that's on an a hour

cooldown timer classic placement also they have a rewarded ad placement that appears at random moments on the main screen to watch rewarded ads for resources like coal Timber planks but man I got to say they're really not going aggressive on this placement uh the cool down between the placements appearing for the player is like very very long so also like I watched all the rewarded ads like that had a opportunity to watch uh watch when they appeared and then the Cadence of the rewarded ads like how often they showed up didn't accelerate so leading me to think that they have a uniform serving Logic for when the rewarded ad appears so it's not tailored to the users to increase if a user is actually showing like like that he likes watching more ads so I'm not an like upper class I AP whale like Ma I'm an ad whale give me more ads to watch if I keep watching them put some logic

behind it so that users who want to watch ads can watch as many ads as they want so in terms of AD placements that's it two yeah which is not great but this game is quite new so I'm sure they'll have more ad placements in the works my guess is that that we probably miss the one that will be in the event that will come online in like 2 hours as we recording on Friday so that's my secret gu that they have another there very very very few yeah but there are few no brainer ad placements that stick like out I'm going to go through my top three no-brainer rewarded ad placements and then after that Remo feel free to chime in because I'm sure you'll have some comments on this first one welcome back rewarded ad boost currently when you come back into the game there's no rewarded ad to increase the resources that you gathered in the 2-hour window when you're like getting res ources when you're offline it could be like a

balancing thing but then just slice the rewards in half and make the amount gathered now equal to whatever you get after watching your RV like the placement like this placement in my experience like has one of the highest opts on idle games so like I don't understand why you even want to avoid it it's so simple yeah it seems literally out of out of place why it's not there yeah also uh main screen ad unit to increase resource Gathering so uh the main issue with frozen City's admon is that there's currently no clickable ad button visible at all times on the main screen so I'd for sure want to put a RV ad where you can boost a gathering of resources for like X minutes if you watch it say 30 minute 2x boost uh per RV and you cap it at like four a day alternatively you could also put this rewarded like add button to increase uh time resources you gather when you're offline uh I know they try to get you to subscribe to an €18 a

month subscription to get another two hours of offline resource Gathering that to like allow you to do this uh I got to say that's quite expensive I'm sure even M would agree with this yeah yeah I'd be curious to see the data on this uh and see like how many people actually opt in for the subscription uh so so like the subscription makes more sense like so if like if you can get around seven reward like rewarded Impressions per users like for context seven rewarded Impressions per duu will make you about a dollar after D14 over in overall ad LTV so some crude math here is that do roughly one out of 18 users buy a subscription I don't think so so here yeah here like trying to map it all out here here I say yeah

put on like yeah put on more RV placements and then also the last one like I think this is the one that I'm actually like it's less of a request is actually more of me begging you guys to put this ad placement in you have like your survivors they need to sleep and they can't work what happens is I sit like watching the screen when they sleep so [ __ ] annoying oh my God make me like sit through that just like have an ad unit that says hey do you want to skip to morning like I'll watch that always because like 30 seconds that would be the thing that I would pay for I was looking at the screen like what the [ __ ] is happening right now like why why is nothing nothing like because they're sleeping ah like more currently when you start the game the share of the work day is less than the share of the eating and sleeping day but there's this feature called extended shift which you can work them to the Bone where actually they get pissed a little bit yeah I thought the game was set and Sweden there even

there's even a mechanic that I discovered the guard Tower actually is a mechanic that lets you negotiate when they go on general strike and actually like do a general strike so it's part of the mechanic but yeah putting ads in top of it why not why not skip to morning or why not skip the sleeping face like the first time you like all the tutorial and the first time us your experience everything after tutorial was so [ __ ] slow I why why solve this with ad monetization please like Mone I'll tell you it's part of the monetization I will get into detail later right good all right so now unless you have anything to tell us add Dre about I'm sure you having your part uh to the mediation so I had a look at Sentry games adops txt file uh all the major ad networks are there even some gam networks so that's good since I don't have access to their mediation I can't check the waterfall but the app ad's txt file doesn't seem like it's

been updated since December 27 2021 come on guys they're not listening to us like yeah like update this that's like a 5 to 10% uplift right there like it takes 15 minutes like before from some some other game yeah no before Remo comes in and says like oh it's hard like this is actually that easy like it will take you 15 minutes and you will earn like 10% more money like don't be like lazy just update it fired maybe they're not lazy they just don't know it needs to be updated yeah yeah so now taking you where no data provider has taken you before how much is frozen City earning from ads we need to do these epic intros more yeah 100% of course this is amazing you will now now listening to Felix talking about his decimals after the commercial so so yeah put that put the commercial there but anyway so the da from the two weeks

actually have data in our favorite data provider it has a DA of around 125,000 users most of those are in America I plugged in the same ecps ecpm from the same time period I'm seeing and I assumed that these guys have an impression per de of around 3.3 not more than that because that's how many ads I usually got to watch every time I play the game ad view array around 0.75 because you know the chest is actually quite worth getting those ads from which leads me to think that these guys are earning every like two weeks about 85k not that much so about 15% of their total revenue in short this figure should be on a game like this around at least 30 or 40% and it's just nowhere near that way more way more I guess like way big unti potential there yeah yeah if they increase the number of AD

placements and incorporate like the standard rewarded placements like this can easily double or triple uh but then again the game makes nearly what like 1 million like in every week or two weeks so maybe if you're earning that much on IPS they don't care I don't know yeah but still uh they definitely like care this is very very big money being left on the table Yeah because they're yeah they're earning 100K a day on uh enops so much more than that these days thing different tools different Revenue by figures by the way by the way second favorite first favorite depends yeah yeah exactly yeah okay epic intros EP epic intro so finally in this freezing window we're going to discover why we are not freezing okay nice anyway to get to the point a little bit of History lesson as

usual because we want to understand our games and if we don't understand our past we cannot kind of construct the future um so as usual this game has a very very big kind of a idea taken from frost Punk by 11bit Studios which is a PC game uh released in April 2018 uh 11 bit is known for their very very kind of unique games being kind of dark gloomy very very big kind moral choices 11 bits there from Poland right yeah yeah po Pol and U for instance they had this game before called this war of mine which is about you surviving during like war combat environment not really fighting premium game yeah yeah all premium they're like completely premium studio and uh yeah the frost pun series they announced Frost pun 2 already and 2021 it's rumored that it will be released at 2024 and they are already in a kind of partnership with netti to Port Frost Punk the original PC game on

mobile so I guess they're getting there but my guess is it will be also a premium one it won't be a free to play because these guys are kind of Hardcore PC uh developers but anyway their games are kind of very gloomy and very dark uh this game took the team and everything it's a little bit gloomy but I would say it's still kind of very joyful bit gloomy they even showing in the creatives like how they everybody dies creatives is something different let's talk about you don't really have to do moral choices of your people like you know let's let's let's say let's take three people out of our camp and left them to die in you know Frozen dead because we don't have food for them or because we need more heat whatever or we support this this so you don't have that kind of gloomy moral choices yet but the mechanic is there so it's very unique uh there's the center heater in the frost P game is called generator here there just like a big bonefire that kind of controls the temperature uh again very very nicely simplified because the frost

bang one can even explode if it overheats and end your game and stuff like that there like very very kind of complex structure and these guys did a great job and simplifying it and making it like a mobile nicely casual experience which still can give you this kind of a survival feel where people can still kind of freeze and stuff so you have that heater in the center much controlling there's different things like strikes and hunger and two big long working hours so you know uh so that's there um the other interesting thing is that uh the game actually you can you can clearly see if you look under the surface that there's uh this is a continuation of the idol genre Evolution that we talked before such as Adventure commies and golden goblins regarding the under the surface it looks completely the same in the creatives as well oh is the creators but in the end the gacha gacha design and

like the monetization progression is pretty much what what the let's say the the the part that they took from their ancestors so what we have here is that uh again um before in adventure communist we would have the multipliers the factories or whatever on like a sheet on a 2d UI space in Golden goblins this was put in a 3D space in a mine but that mine is still kind of linear and can easy to see and progress and can repeat itself here they took it one step further and put it all in a 3D space within a city pretty much so each building is that one multiplier together with other things and you wouldn't even say that like this is an idle game this is like a city Builder or something and actually it is an idle game and it works exactly like that and the other important thing is that Heroes here are again those multipliers that were put into gacha chest that you not only need to get the resources is uh you know more

fast but you also need them to battle so they instead of you digging through caves or adding some kind of active gameplay there a little bit of active gameplay as golden goblins they actually added like a full-fledged RPG Auto battler into the game so which is really nice uh looks kind of hyper casual uh wink animal War wink art of Legions which animal Warfare animal Warfare from Li Studios yeah the animal Warfare seems kind of not even that much stretch when you're fighting elephants in the way I love that you get a polar bear next to an elephant you're like I've seen this somewhere yeah yeah so your heroes are actually you know the most important thing in the game because not only they you know control your resource generation speed but they also control your battle strength where you need to pretty much fight through the Saga uh the game as we said before pretty much thrives on the stuckness field link because the whole point of

the game is that as you progress you always get some kind of a new resource that is governed by a new hero but if you don't have that hero you're actually stuck and you cannot do anything you either get the hero from a like lucky gacha pool or you don't have him and there's no way around it and you're crawling like nothing and you you literally cannot do nothing because for instance just today after four days I finally got the Iron Mine hero because before I couldn't have him but if you if you don't have the hero you cannot upgrade him and if you cannot upgrade him it means he cannot unlock the slots for your population to actually work in the [ __ ] Factory so you have like the best coal Factory the best whatever everything's the best but there's this one throttl neck that's that's that's bottling your whole Camp because you cannot have enough iron and iron like everything switches to iron basically sounds like that's by Design though right yeah so it's by Design I guess because they want you to buy those gacha boxes and it seems that they're kind of pushing it too hard in my opinion I

would guess that people will quit if it is this tight and this hard and like in my opinion the gamees is supposed to have like a little bit of rebalance uh here because I don't think so this is like the the upside they're leaving on the table for their conversion I don't think so is warranted for the conversion increase here because of course there there's probably very very nice conversion on the heroes because if you don't have them you cannot really go anywhere literally like you hit the wall and you're banging your head against it but yeah few more ads few more free gacha boxes and few more kind of streamline experience especially in the first cities I think can increase their funnel and their revenue uplift a lot so my guess is this is kind of too stingy compared even to something like Adventure commies or golden goblins yeah definitely like just like the a little bit of rebalance here to not be that tight or like I get that you want the heroes to have like that very very hard impact on the whole game and economy and

everything but sometimes it's kind of too much and I think this can be optimize a little bit more and this is not only my opinion I also went to games Reddit where pretty much everybody's whining about this about this mythical Iron Mine hero that you get literally stuck in a third city which is like after five hours of gameplay and if you don't have him you're pretty much stuck forever yeah yeah so that's there saying that the 18 subscription is not worth it it's definitely not worth it and man two hours idle game idle game generation kept for two hours where did you SE that nowhere like at least eight or or some some kind of a higher number and and then like why don't you have the typical ad placement that you can stack in the game like increase generation for two hours yeah and watch it five times 10 hoursall Hallelujah yeah so future Play Future play had this quite uh heavily in their everybody had this man this is kind of standard these days like why don't you have it it's it's super easy you don't need to do anything you

just half your resource generation and then put the other half into the ads that's it it's super easy like super easy oo everything is super easy now this is more easy than implementing sdks trust me uh anyway uh there's a lot of potential here uh to give you ads here I guess a lot of other things surprisingly you can even buy shards for gems if you are missing shards for upgrading Heroes that's like really really interesting haven't seen that yet where it pretty much breaks the gacha itself where like why do I need to have random chances if I can just buy the shards for gems that I want anyway I don't know like what's what's the problem here and but you you need to get the hero first of course and unlock him that's that's of course the problem but yeah still never seen that before uh the other thing is that they have the event mechanic uh as I online I couldn't play it yet because it's from

Friday till Monday and starts in like two hours uh that's the usual kind of if you're stuck with the main idle game here's another idle game that you can start fresh and you know you get that fast exponential boost of building from the beginning so they have that uh usual setup the event finishes in three days and after that there's some kind of Milestones that you reach and get some resource rewards into the main game and R and repeat so that's standard and then um regarding the placements that they have the other one um I don't really like it in a way that yeah it's great that it kind of conditions you to click on it when they give you free stuff but then it's very very kind of a non prominent on the screen space you can miss it very easily a lot of these other games that we covered have very very in your face very kind of not you are not able to miss those set placements like for instance golden goblins when you're popping the barrels for goblins like one of them is at Barrel always and they they make make sure that you click on it because it's it's kind of very important

here here here it was like under my thumb little yeah it can get lost pretty easily like guys come on you're an idle game you can do better definitely I wonder if like if they have this internal fight is someone who just doesn't like ads and he's just you know and wants to create the best survival experience and guys ads ads ads ads are beautiful oh you have a great unique concept that you like successfully translated for a hardcore PC game that's an achievement of itself I would why you know go all the way if free to play game like I don't see a problem begging for the ads on the Reddit like on Reddit threats I've seen people begging for the ads like skip the night time I begged I beg on the [Music] podcast people like that like they they not get offended by it or you know like breaking the immersion or something no it's a mobile game now we're coming back again to the to the discussion about like well ads just destroyed the the premium feel of the game as well that

who said that it's it's part of the feel of the game exactly yeah exactly you're supposed to watch 10 ads like that's yeah 10 ads in in first five minutes ideally like the you know idle game is about timers and clever games these days like this one can create other mechanics that you can play in the meantime when the timers are on cool down that's what they have they have the adventure mode they have the battle mode they have an event mode because what because your main city is on timers you cannot do [ __ ] so ads are also part of this why not I'm I'm assuming that there's no retention figures yet right cuz it's too early no there's not to too early it's like U just that beting to see the day day 30 and day 14 that'll be yeah but still like it seems very successful that's that's why we bringing it in this kind of gloomy environment where free to play dead and nobody is scaling blah blah blah this game is a nice kind of sunshine here where we can see a clear H nice Sunshine where everybody dies and then freezes to Star to death Frozen winter amazing but anyway the numbers are great these guys are kind of rolling

as we said like 130k or something uh a day in IPS as we see on our favorite tools seems that by this time they did something like one and a half million in I from launch still didn't finish that first month but if they continue this Tempo they are looking at something like 5 million uh a month Revenue in in in next month so let's see how they fair in February look you think so really looks pretty good yeah yeah it's just a bit frustrating because like if you're saying they could make 7 million I guarantee you they could be making yeah they could be making at least like another two or three million on top of that with ads if they got that sorted like yeah yeah definitely but yeah let's see but okay well then you have two ads in there so why do you think there they didn't Implement more I mean like they must have thought like had a discussion about it because you know were my guess is that that Felix theory is right there in a way that um if you

look at the game it's taking that kind of it wants to create and really kind of emphasizes that survival winter frost Punk feel and it's very unique because even the the temperature uh I love I love how they do that it looks so good when the temperature comes and cools and you get like the on the side like extra focus and extra polish on these things and even the biggest panel in the whole UI oh one of my miners died of starvation there it goes uh the biggest UI element on the whole screen is actually the temperature uh temperature so probably somebody on the game team who's the my this is my guess that's kind of lead here who wanted to create this feeling and they know they are targeting Gamers that are after this kind of survival Frost Punk Niche that's why there's so much uh people from the West as we see the countries break down so so probably they are afraid that like okay we are targeting people that are kind of Hardcore PC Gamers that are used to this kind of survival field so

probably ads will break their immersion so we don't want to detract them but come on I don't think so that night time boring like give me an ad please give me an ad save me save me four four minutes yeah most of the time your workers even don't work just eat sleep or eat again yeah of course why why why do need to sleep come on in the game development you can't sleep you need to Crunch yeah it would be no fun if you were running in Call of Duty and every 10 minutes you would need to catch your breath yeah oh yeah exactly catch your breath for an ad yeah yeah why would that break Call of Duty why would that break Call of Duty yeah nice all right so all in all good start I guess very very promising uh very unique team very great kind of a translation of mechanics from a hardcore PC game into a mobile game like really heads down here that's that's really nice I haven't seen it yet done that that good but I would say a

lot of unte potential that can be can solved easily and I'm hoping and the the questionnaire seems to varant My Hope here that they are looking for this feedback and they will probably try to do something with it I mean serious you don't need to have a questionary in the game you just need to go to Reddit and read all these winers talking about that you know sometimes the only thing to over a guy that has a Feeling is with data points yeah yeah I know I know yeah that's why I said like well they're making 130k a day so I guess could be 200 quite easily like yeah super easily of course it could be of course like a lot of games that we talked about could do way better of course but you know it's a good start yeah yeah but very good start fresh also take note like a pretty much a new game in year 2023 making it a pretty nice Revenue when B out of the yeah out of the back no soft

lunch by the way on the on the charts it seems it was like very slow I think uh or it was published uh on some other account in 2021 where the txt file was published there you go yeah probably guys seriously like that's such an easy win update that right now like that's just silly yeah probably it was on different account but on this account doesn't show soft launch yeah yeah well 100% man uh cool right okay so uh guys see you next week well I guess uh when I'm going to publish this is going to be already like Sunday or maybe Monday even uh and then see you at PGC subscribe uh on our all all platforms YouTube Spotify Apple we're growing like crazy woo thank you very much for that don't freeze in the winter love your support thank you bye see bye-bye see you [Music]