TSM Suspends $210M Naming Rights Partnership With FTX

In November 2022, the esports organization TSM announced the immediate suspension of its 10-year, $210 million naming rights partnership with the cryptocurrency exchange FTX. This decision followed FTX’s filing for Chapter 11 bankruptcy protection in the United States. As part of the separation, TSM initiated the removal of all FTX branding from its player jerseys and social media profiles, noting that the process would be gradual due to technical constraints on certain social media platforms.

The primary objective of the announcement was to clarify TSM’s financial standing in the wake of the partnership’s collapse. TSM emphasized that it remains a stable, profitable organization and that its long-term operating plans were established independently of the FTX deal. The company explicitly stated that it expects to maintain profitability for the current and future fiscal years, asserting that the loss of the sponsorship does not negatively impact its core business strategy.

This development reflects a broader trend within the sports and esports industries, as numerous organizations—including the Miami Heat and the Brazilian esports team FURIA—simultaneously moved to terminate their commercial ties with the distressed crypto exchange. By distancing itself from the bankruptcy, TSM aimed to reassure stakeholders of its financial independence and operational resilience.