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India was the top market for downloads, with 647 million.
The mobile gaming industry experienced a robust performance in December 2024, characterized by a 5.1% month-over-month increase in global consumer spending, which reached an estimated $6.98 billion. This growth was largely driven by strategic holiday events, aggressive user acquisition campaigns, and the successful global rollout of new titles. The United States remained the leading market for revenue, contributing 31.8% of the global total, followed by the Chinese iOS market and Japan.
Last War:Survival secured the top position in global revenue, bolstered by a Christmas-themed event and significant advertising investment. Pokémon TCG Pocket followed in second place, achieving over $390 million in lifetime gross revenue shortly after its late-November launch. Other top-grossing titles included MONOPOLY GO!, Royal Match, and Roblox. Notably, titles such as Honkai: Star Rail and Zenless Zone Zero saw significant revenue growth, climbing 24 and 34 positions respectively, following major version updates and new character releases.
In terms of volume, global mobile game downloads reached 4.18 billion in December, a 6.4% increase from the previous month. Garena Free Fire maintained its status as the most downloaded game, reaching a lifetime total of 1.82 billion downloads, with India serving as its primary market. Block Blast! held the second position, supported by a heavy reliance on social media advertising. New entrants, including Squid Game: Unleashed and Infinity Nikki, also demonstrated strong momentum in download growth.
This analysis utilizes data from the Apple App Store and Google Play, excluding third-party Android markets. The findings highlight the critical role of intellectual property, seasonal content updates, and targeted social media marketing in sustaining player engagement and driving financial performance across the global mobile gaming landscape.
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