The games industry scenario in China – And the value a local publisher can provide

[Music] best Chinese public comment Chinese tech company so I hope I can still provide you so first of all introduce myself and I currently in

charge of the company so just in case if you are before my gaming provides a colossal Internet service including female boss with the one of the biggest female while in China rising our website I'm will save my education and of course decision and next topic is the question of course miss campuses publishing real estate developments in China we have more than 6,000 children in Chinese

doctrine which is a unifying consumer brand official business so today I believe you should have heard about a lot of different things about the Chinese gaming market and this is always not ABC things to do to understand time and I hope today I can provide you with some different perspective so thanks they say that every single story for China has two stars and which

is very true almost over sorry how can business for anything about China that I can think of to have to do besides or instead China is the second biggest economy the whole world so everything down China is doing so these two sides of the story seems contradict each other but still temperature so today I am going to share five songs about China so what I believe about this line because there's huge opportunity in China for getting business of course it's true you have seen this chart in the u.s. session already

the revenue generated by a father in Ostia in China no disorder over 37 billion dollar and it's not the first happy I'm a police already to to PDS already of China kendama become the number one game back over so fast and in terms of population we have more than 600 million Afghan consume 600 millions fantastic in effect against our countries in the world and the one single most successful camp in China which is not gonna buy this one signal go back and change more than even US dollar revenue last year so they all look amazing and I believe everyone in

this industry who minds to question mark however the exact size of the story in 2017 there was over 9000 games color profile into a second secret government it is supposed to be even more than last year 2018 but as you know there was some number two master stand for diagnostic Nastya so if not 2017 over 9000 gaming slot in the pocket how does it looks like when we compared to like steam steam is a global game kappa in the same year 2017 there was like seven thousand games new games launched on speed

so just in China give in one single market the number of new games in the same year is even higher than number of new games in the same year Sonic oh-ho pepper so you can imagine is really moving in fact both of the games launch in 2020 a modest lighthouse and games did not survive starting with even less on the other hand we look at the cross new games in last year in 2018 top 10 10 games all of the top 10 most of them from local companies and freedom of the top 10 new games from game company but in fact some

of them like the Messiah and square ends the game is actually the Chinese branch city actually or almost order successful new technology has developed a local Chinese if we look toward us from time track actually similar rates of top 20 top 50 new games in a sphere so yes there is a huge opportunity first Easter is unfortunately very very tense to everyone in the world especially not Chinese camstudio is a question so the other story we have been hearing these recent years local

publishers not a mass and not really necessary to launch again this is in China although the Chinese government explicitly forbidden non-chinese again company to do this especially in China the China government require foreign company to work with China but it didn't stop C to acquire over 30 million local Chinese camp rails on the promo pepper this 30 million traders McMurtry's and play games who steal just like everybody else over the world and still really yes and for for most mobile gaming Apple the iOS App Store in China the Chinese

episode has become our the number one revenue january general region or region i was so and there's also a phenomenal game's launch past two years poachy poachy managed to achieve the sales of over ten million in china through steam without working with annual in China so this convenient local Chinese where they just make the purchase through a VPN coffee or something but still the transparent we can even connect as from the sales opportunity China so is it true that foreign game card LaRhonda meet a local publisher in China

so there's always accepted so the currency is very convenient that if they hadn't made it was available in

our region is almost no barrier to make it also available in China to epsilon but how long your notes sings up high to other global Steve and on the other side is not entirely true that local publisher is no manual for because the Chinese in China a lot of different

Absalon channel in China only manager - those are channel 5 working with a local power and also the digital payment is local Chinese game also introduced the national credit card so if you don't think like I pay or which they because they are local Chinese company so they work another case that in to share is that

hassle equates cupcake entertainment so in China the nickname of the Chinese Superfudge highest version is eccentric episode so the Google was launched in free country but there's simplified Chinese version launched in one country only and you can see the numbers no other business is pretty much at the same level which means the business in China alone is to be much the same amount or same revenue level as the home world combined so this is technically impossible by the way I'm definitely not

allowed to disclose he saw but you get the idea so the next story do I have to say only free to think business model to work in China so so far is still not the mainstream of how game studio can even contain China be sexual in a certain exactly this again this is the top opposing chart in China turned out of the top ten top grossing apps China I offered a model and if you

scroll down for top 50 or even top 100 games in China in last year or any year you will also see the same almost 10% of the mobile again doing good in terms of businesses little bit more but is it really the case that only free-to-play game work and not a lot of free to begin to work in China it's not let me quote you some are example like Jacob previously mentioned they so when a comedian companies in China at the price around $15 which is actually higher in price and many other local in the game and over what which is also a phenomenal games two and half years ago six million copies China

even more premium price $30 and this factor for even the local game developers is not totally the case that the even local game developers would develop and make screaming games and they make games that same solution like Steam and this is the game just launched before quizzes and they managed to achieve so another story enjoy appstore seems very complicated and that were charging for foreign game studio even if you work with a local partner we are talking about over two hundred and joy episode in China as of

them the developers in the past they may need to invest certain development resources every one of them so even if you work with a non-profit group you may still need to do a lot of work so of course that many enjoyed an amusing typical job but from the technical aspect effective must easily pass major function like yeast we have oh was a SDK I believe somewhat of a tradition also Hawaii a similar SDK and for the

necklace Universal SDK one single equation as well and so no additional work when additional entry update just one half in division major so the last story this is also one

of the most frequent impression that Chinese to get in China requires a lot of game design changes mr. Chu yes in a certain extent that we we we saw a lot of successful case in China the Chinese Chinese fellow which is a sinking in the West was available

on Steam and when we launched in China we changed the game to a mobile game and also different position - so they are only successful so the second case is definitely the song that we need to change the game design process in China but there are also the other side of the story that we also see let me quote an example of our entertainment they literally launch everything in China without any major organization the game we sell like a stone or over water work robot the players in China will take the game the Chinese version of the game they predicted the second game a technical game as cruel tale so every

time when the Chinese fans of prison when they talk to our fans in our region they are always talking about the same thing except for some meant a community college like in the ignition system so health warning message that the tracks so always always today

one question in like it wasn't himself or what she was

doing little Wolfie yourself before you get the license Oh so I voted for the no evacuation in China only hundred percent of mastic company which means the owner the shareholder the legal representative of the company should be more vocal Chinese people so that so if you set up a movie if you are lucky enough to find someone who you can totally thank you very much

[Music] you