Försäljning av dataspel: Sverige 2007

Key insights

6 takeaways

01
The Swedish video game market reached 7.67 million units sold and 2.26 billion SEK in total revenue during 2007.See it on page 1
02
Market activity accelerated significantly in the second half of 2007, with revenue more than doubling from 691 million SEK to 1.57 billion SEK compared to the first half.See it on page 2
03
PC gaming led the market in volume, accounting for 47.7% of total units sold, though it represented only 28.9% of total revenue.See it on page 1
04
The PlayStation 2 remained the top revenue-generating platform in 2007, capturing 25.6% of the total market share despite its status as legacy hardware.See it on page 1
05
Newer console hardware showed strong growth, with the Xbox 360 securing 16.8% of total annual revenue.See it on page 1
06
The Nintendo Wii experienced a significant surge in consumer demand during the second half of 2007, contributing to an 8.4% share of total annual revenue.See it on page 2

Summary

The Swedish video game market experienced significant activity throughout 2007, with total sales reaching approximately 7.67 million units and generating over 2.26 billion SEK in revenue. This comprehensive overview, compiled by Dataspelsbranschen, tracks performance across various hardware platforms, including both console and PC segments, throughout the calendar year. The data highlights a market in transition, characterized by the dominance of legacy hardware alongside the rapid adoption of newer console generations.

PC gaming remained the volume leader in Sweden during 2007, accounting for 47.7% of total units sold and 28.9% of total revenue. However, the console market demonstrated strong financial performance, particularly through the PlayStation 2, which maintained the highest individual share of revenue at 25.6% despite being an older platform. Newer hardware, specifically the Xbox 360 and PlayStation 3, showed notable growth trends, with the Xbox 360 capturing 16.8% of total annual revenue. The Wii also saw a significant surge in the latter half of the year, contributing to an overall annual revenue share of 8.4%.

A comparative analysis of the first and second halves of 2007 reveals a marked acceleration in market activity. Total unit sales rose from approximately 2.53 million in the first half to 5.14 million in the second, while revenue more than doubled from 691 million SEK to 1.57 billion SEK. This growth was driven by increased consumer demand across almost all major platforms as the year progressed. The findings provide a clear snapshot of the Swedish gaming landscape, illustrating a robust industry supported by a diverse mix of established PC software and a shifting console market.