I wonder when did this happen before H wait a second did we have like a Survivor IO kind of game before and then hordes and hero hordes versus heroes and all of these different things survivors yeah vampire survivors it's like happens all the time it happens all the time so and also like how many how many different games were just um heavily inspired by Steam games and then but not heavily inspired [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles
let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay 2 and a half steps ahead of the gaming industry yes I tried to do groceries oh my God yeah welcome everybody she a great start let start welcome to two and Gamers my name is matelich I'm Felix braberg and we are your hosts and we wow that was a nice nice start so um thanks for coming again yeah so we are talking about a game but not really I know I don't know how to how to classify this because can we can we talk about how we found the game and then what the title is yeah okay where where should we start oh well we should start with uh well obviously Aqua one to talk about
the game which I well you know you should guess it's too bad this is not a live uh AMA because everybody would say oh my God he definitely wanted to talk about some Wu game or some Asian [ __ ] yes you're right it was exactly some horse girls wifeu stuff which is don't worry two other co-hosts said no not today cuz we will check the downloads charts and talk about something new something different and there was one game that stuck out hey wait wait wait the game was also new it was also new but it was also Wu game again and you know who doesn't care about wuss 99% of no no okay I'm I'm kidding obviously 95% yeah but we did found this game and it's called super market manager simulator by
digital Melody which has shot up through the download charts and that's what we're going to review today yeah yeah thanks guys from Sor for having these charts because we literally monitor the new games that are kind of charting up and yeah this this one the lottery this week literally yeah it was quite the quite the lottery uh can you share screen and show the download charts sure yeah please do so because then you will continue and we can talk about the game and and about the the the company and everything yeah so this is the company hello you can see can you please put can you wait a second hey hey buddy can you see it no so don't even Flamingo can't see it so please uh Zoom this a little bit so we can actually see it but soon last 90 days yeah yeah why why is it's what for those for those listening it's a shart on say tower that
shows downloads and is all time and you can see that they have shot up to about a million downloads a day in the last 90 days yeah last month last mon last month basically last month yeah this this the f starts around like first of April yeah pretty much that's I think that would when the the game was actually launched or at least soft launched or whatever that and by the way this is the whole company chart not yeah you know what I can't see [ __ ] it's still super small by the way and this is this is so small it it's very much competing with uh with Felix's presentation I'm a big guy like things like this this is way better thank you much for us old people great so why like okay interesting if you yeah all right so it's very small kind of daily numbers like 4,000 daily 5,000 and then suddenly those uh way IP Revenue also Revenue something
like 20K a day in the last month in the last month so out of nowhere and also um so by the way so this is digital Melody uh a company and uh it's a company from Poland which is interesting and by the way I'm not sure if you see that but if you saw that but the the super market manager simulator just released a new new version and there's a check check language and check translation uh happening in this game so I'm not sure like who is this game for but interesting enough anyway so this is a company from Poland and it's a small polish company founded this is just quoting from their website founded by a group of friends to develop the most playable games in the world interesting focusing on the mobile market uh they brought to life such titles as Timberman series no idea uh I'm sorry guys but I
have no idea uh which means nothing who am I to judge uh perhaps the most well-known Lumberjack in the world so I guess I have some some learning to do uh and many other casual hyper casual titles so all of these are Hy hyper casual uh so all we see iip revenues are not very very relevant I guess in their kind of uh company I don't know history I guess so but the supermarket manager simulator definitely has some iips and some ads so and suddenly 15 million downloads 15 million downloads and uh 500,000 iips in in a month yeah and given the M sadness multiplier this can be anything between this 500 until like 1 million which is not bad out of nowhere right yeah not counting at Revenue not exactly not counting at revenue and talk about later
yes and also apparently based on their website this group of friends it's like 13 people which is also not bad so good pretty good guys most this yeah they have uh the digital dragons is uh is in Poland uh this month actually where is like in two weeks something like that something like that at the end of like mid to end of May and there two games were nominated for the best polish mobile game of 2023 or 2024 I'm not sure but it was Timberman 2 and Timberman battle so it's it's not this Simulator game yeah which did I guess the whole downloads of both of these games in one day yeah pretty much so it was I guess it was for last last it's time to show the game we need to see the game yeah so this is the game thank you very much for listening this is it because yeah let's do a little bit of a product
Deep dive here because I guess we'll make me a little bit shallow to die let's see I have no idea like why does this make make any money by the way any money um yeah I we need to kind of take out this mystery so you literally start in front of your super store in a city which is a Unity scene by the way because what you can do you can literally walk out of the city have you tried that no no I just went for there's nothing of course there's nothing why would why would there's nothing outside of theity like it's it's a store why would you even go outside of your store it's a store supermarket store simulator yeah it's a Unity scene basically yeah it's perfect oh there's something there in the distance maybe we could go check it out later you know what would be great if if it at some point in the future there will be zombies coming at you probably that will happen I you always need to remember the state
because I always yeah that's why I wanted to ask like are you sure you able to find the store oh you there there there's one street where actually people uh appear on one side of the street and disappear on the other side of the street uh or maybe at the other end of the street okay there's a pickup and there suddenly like groceries are popping out of our pickup or more likely from the sky so we can click on object and this is the other interesting thing this game is pretty much like a first person game like literally first person game so you point at something you can tap it and you pick it up and do actions with it so we go here and we can literally place our groceries into shelves and stuff and then we need to take out the the wooden box and throw it into the trash and that's it so you see like 50% of the functionality yeah the other thing is that we have our store here to prise to prise this PR the thing
so of course the market prse let's overprice it why not yeah but by tried like yeah overprice or under prise like it's still the same same doesn't make any difference right okay okay good demand is is like perfect here the important important thing when you do these let's say Market actions it actually takes your energy because you would think that energy is kind of let's say tied to some other things no it's not it's tied to these just very few actions yeah yeah uh so we open the store and now suddenly people start to walk out into store uh and they pick up whatever we just put there in my other store I'll show you I'm just trying to force them to like drink green tea and the other thing avocad highest profit Marin yeah exactly so you go to the check out you click it and then it pretty much walks you into this like check out mini game where you click on stuff again and then you need to uh either put the number
into a credit card counter or worst case you need to give them the change yeah it's like [ __ ] hell and and notice like I rounded at everything after a bloody battle Yeah that's very that's very very clever because back in the like in the beginning I was like I was just putting second market price okay like it's recommended to do Marketplace and like every time somebody walks in gives you [ __ ] 100 and he pays for like one 147 and I need to cck the change and I tried give the change I tried to scam people but I couldn't it's like oh this is not correct sh like what what the [ __ ] on yeah yeah give give me the option so this is already like the easy version I'm doing this because imagine that there would be like I don't know how many numbers and then like somebody gives you a 20 takes forever it takes forever so you just round everything up in this game otherwise you die
very simple rule it's a very nice it's very nice see anyway so you go and check out we don't need to do that like they will wait here anyway uh we have our computer here which is by the way the menu where you buy new groceries we can buy one let's say more avocado we buy that and there's a timer that comes in and uh in 2 minutes our avocado will fly out of the sky and land here somewhere it's box well that box is full though we have out there right so you can pick that up which one this one oh is the other one I did there already yeah uh let's throw out this thing you can just throw it anywhere on the stre yeah These Guys these guys will wait no worries um so let's go to the store so how it works is pretty much you see that they're picking stuff from the shelves you slowly run out of it so you go here and you pretty much order more stuff to fly out of the sky and then you put him into the
shelves and you sky flying Sky uh yeah literally fly all the sky we can wait when the time runs out just just just remind speed it up just you have all of energy anyway watch watch watch reward speed up see just F out of the sky I mean just I this is most random game I've ever seen by the way yeah so we buy more stuff and then sell it for like uh yeah completely killer mark margin or whatever uh then you go to manage this is actually the game meta game where you buy more licenses for different products you see here like I don't know eggs coffee blah blah blah you don't drink coffee so I can't buy that you actually expand the section of your shop and then in Services you can actually like have music playing with different teams in your shop which cost like 50 energy I found out uh yeah so to in order to speed up the game uh let's do this little trick here and where's the speed
where's the speedrun uh yeah let's let's do this one and we won't need this one anymore and let's do this one you have okay nice so this is like a little bit more progress now we're talking now we're talking yeah so I just wanted to look like what happens and like what's the differences between the meta game I have a little bit more money here uh and there little bit more money like I can't even read that yeah so glasses ma because you keep complaining about things being too small getting old what happens later and like the only thing that can happens if I understand is this can of a little bit of production puzzle where different shelves require different Goods so you have these whatever like frozen beef or whatever or you have like soda or eggs or I think butter that needs to go into the fridge it cannot go into the shelves I still have figure out what's this
thing for like this kind of glass thing be what's the meta game what's the meta game in this in this game there's no meta game you just progress and have like bigger store that's it and like bigger bigger numbers and the worst part is that I people pay were the the aims that it says in the main menu right doesn't it say what you need to do no more aim I just like added like three or four things that were like out the Shelf do this do that and then I did it and then it doesn't say anything like if we go here there's nothing think and I already bought like I don't know license 4 I have section two Services as I said I purchased the music uh garbage collection floor CLE oh yeah I had the fire ones when my fridge was uh on fire so I had to take on but that didn't affect anything like people are walking around the fire like it's nothing see these guys I guess got pissed off uh and the fridge was on fire and then oh there is a fire extinguish it oh where oh oh
that's why they went out see it's burning o so we need to take the fire extinguisher so there's the like other meta game mechanic I wanted to see like but it's not metagame it's just like another mechanic yeah wow there we go people buy premium currency what what what premium currency now there you go in the in a purchases in the in I in in the shop and the most the huh there's no premium currency what do you mean there's no premum noral currency you buy well the the cash I guess like that's like s currency yeah okay but that's how it's classified in in sensor time two 250 premium currency one time which is something then REM of inter shs is the second best selling and then there's like 600 premium currency and then there's like $1 by the way interal are when you complete the customer and you go to next one at Le and not in the speedrun version you won't see should I talk a
bit about ads here cuz um I think it's a good place to talk about it yeah let me let me finish it so the thing is that and we're pretty much at the end here sorry I thought you yeah it's the thing is that these [ __ ] extinguishers and like these other thing if I understand correctly they're on charge so eventually you run out of them where we are uh yeah see I already used two so they're allowed so you actually need to buy them and there's like pretty interesting things like remove all empty cardboard boxes if you don't bother with like thrashing them away okay and like you clean up or like probably later like there will be more thrash on the ground that you need to pick up manually I don't know what they do but yeah I guess it's just why I don't know it just expands and like the street is still the same nothing's happen we have old like pickup here which like won't move anywhere uh and that's it and customers you see there's day and night cycle so customers go until like 10 p.m. and then
the last customer kind of arrives and they wait here forever until as you seen a fire kind of starts out or whatever and uh yeah and then you need First In Flames end the day and then go to the next day and cycle continues and as you see here as I'm kind of doing the purchases uh check the store like experience it's kind of slowly going but I was trying to kind of figure out the pattern to kind of optimize it but I didn't find any because sometimes it's a lot sometimes it's not sometimes it completely stops so I don't know and sometimes it's just like yeah this is what you do basically if you bu the optimize the game because if you're trying to like uh you know give everybody back the change uh you can multiply your life by three and you won't still have enough time to do it oh yeah 100% so yeah that's there and people will buy pretty much everything like like see these ketchups like I can just sell ketchups and they will do it like they find any lower demand or whatever I had there
so that's basically it uh yeah so I don't if anybody plays this and let us know that we missed some giant meta game uh but why is making money even this this this is what I think right so this reminds me so much of a story that happened to me four years ago in a bar in Berlin like I was hanging out with some friends of friends and a friend of my friend he was a crane operator and uh we talked for a while and I was like oh so cool that's cool crane operator like construction he's like yeah I'm like so what are you do in your free time and he's just like oh I play crane simulator and I'm like it's like no no no no I I'm serious and I'm like what the [ __ ] I mean I this is this is whole business model Farming Simulator and Euro track simulator just yeah I mean they have all these games like car um cleaning simulator and somewhere else else one I need to check that just connected to track let me move simulations of real work car mechanic
simulator car detailing simulator car sales and driving simor electric store is the yeah the best game next big thing which is the same thing by the way completely same game just with items from Electric store all right uh regarding admon he's not making enough money though yeah so I'm going to say some things and I don't want to hear from either of you uh because I'm I'm so right on this one but let's I'll get to that a bit later but I'm just saying it right now Felix Supermarket Supermarket manager Similator makes me sad because it's a bit of a loss opportunity so they have a game that's sticky people downloaded it they have an average deu in the last 30 days of 1.5 million people so clearly people like this game uh right now they monetized with rewarded videos and intials but it's very under monetized the rewarded placements like Remo said it's pretty much product speed up delivery energy uh and store placements for energy and
cash if you can show the store on the rewarded ad placements M yeah right there and those are like unlimited so you can watch 10 ads for $100 in the game that's no problem by the way they are not scaled you see which level I am $10 means [ __ ] nothing exactly I was going to say that like yeah yeah so uh a cool reward ad placement I think is a bit of a lost opportunity though is like why don't they put a rewarded ad placements for seeing the profit margins as a percentage in when you're actually buying the product that'd be super helpful I think because nobody cares nobody that's why nobody cares it's not important yeah with the current placements like majority of them are hidden in the main menu uh in the store which limit exposure so the rewarded ad speed up for delivery and Cash Energy placements are not that compelling since you don't really need to use them so ad rate is not going to be higher than 45%
so likely also Impressions per du is like 1 1.8 maybe and interstitials are on a 300 second cool down so that's about every five minutes which is quite generous so assuming a 20 minute average session length you're showing about four or five industial per sessions which is a bit below average so just for comparison here hybrid casual games tend to have about 180 seconds as their cooldown timers to 20 uh I have a feeling that if they added interstitials on a timer and basically exactly like a stti do as well in the hybrid category they could probably move down to 1202 without any impact on retention uh the majority of the user base is in Brazil and Mexico so I've adjusted ecpm Val values accordingly so right now Supermarket manager is making 13k a day in ads or about 41% of overall revenue is coming from so it's a hybrid game actually it's a
hybrid it is a HB game so there's a part here that makes me really sad so you have a very large user base in GEOS that are notoriously difficult for iaps right so Android is massive compared to iOS and you have these probably long session lengths so why in the God's name don't they put banner ads in tier two and tier three GEOS like assuming you did I think that you can probably show anywhere between 90 to 120 banner ads per user where would you put a banner firsts at the bottom so you get misclicks close to the joystick or just up or just up between the the level and the the time that's also kind of but then you go misclicks but that means that if I adjust for ecpm on what I'm seeing on other clients on banners that they would make with this da about 9k a day in Banner ad o which is massive on this Revenue base right so
that's $3.1 million a year in Banner Revenue alone which would be half of the current IAP uh sales right so it's just massive it's just a big no-brainer this should definitely have Banner out like 100% and uh that's all I got to say about that and how why did you even start with like you're right on this one I mean always fight banners like you guys aren't like Crusade no I banners or or ad monetization where it doesn't make any sense like with uh Legend of mushroom by the way but this in this Cas I this game how they're called the like ingame ads like how iname ads I mean the ones that like Billboards and stuff oh n native advertis
the issue there is you don't get that that much fill rate yob so Banner should definitely be the way to go here because what you have is you make a lot of money on banner ads when you can show the banner placement concurrently for a long period of time and here's first person so you could put banner ads on the bottom next to the joystick and then you could just keep it there on Loop for the whole time it' even be better than the tile Club games because then you're only showing banners when you're playing the actual gam playay and then when you go to the main you lose the streak so here it's just it's just perfect for banners it's just such a perfect game for banners like one thing I I need to give these guys is that they really nailed down this whole like stuffing shelves organizing this thing and checking the thing out like this really like lives out the fantasy of you managing your own Stu that's great on a low budget on low budet very low budget not no budget yeah yeah basically like zero Bud like my guess is this is just all stitched like Unity free assets store packs or whatever and and that's beautiful it's
absolutely amazing it's super efficient like don't get me wrong it makes nearly 900k a month in ads right so already and it's just not built out at all yeah that's why we talking about this because in the end this is a genius idea genius idea which actually like a rough diamond I would say that still kind oh no no pretty much yeah something can you show us why this game is getting so many downloads please well you would be surprised you would be very surprised because this is not very much driven by the UA that much as you would think but definitely driven by a lot of Organics coming from Brazil and and as you said Mexico as well what what just happen disappeared disappeared this is the end of the street yeah he just went to Brazil that's that's easy he just went to Brazil or Mexico show me some creatives I'm I'm expecting some hooks here po yeah oh yeah oh yeah you can't even imagine uh you can stop sharing okay nice uh let's see we can
share this we can start with mainly oh let's let's try to say look at this yeah it's also quite small so let's let's do it like this you already show this but I was just trying to find out like what exactly different they are doing but no the supermarket manager simulator is the biggest game after electronic store simulated 3 yeah yeah yeah yeah pretty much but look at the look at the between the the numbers it's like almost 12 million downloads on Android but only 180k in iips and then there's almost 300 three million downloads and almost half a million iips so that's that's an interesting uh the third biggest game is Fitness Gym simulator F which I'm guess will be again the same of course it's going to be the same thing it was going to be absolutely the same thing uh exactly same as everything so let's just do this it's you know not bad in us either by
the way so but let's just do iOS no Android first okay let's just Android first so check okay Android is definitely Brazil with 8 million downloads Jesus Christ but that's only because of the 8 million downloads We have done like 150k downloads in us and then 30k iip okay but then we have France UK Germany Italy so there are some some other countries uh which are interesting tier ones obviously Poland but only 3K in the last what 90 days okay now let's look at iOS this going to be way more interesting yeah iOS boom 40K inab revenues in in US is Top Market and then it's this is just crazy 95 55,000 you Brazil United U UK France Germany Australia Canada and then even
Japan you know what like this is pretty much like a um Cinderella story no no no no no this is actually better this is like a you know like when hyper casual games they're all 2D and like placeholder reg and stuff like this this just move it one notch higher because it's a first person game still plays holder region everything and like assets but it's a first person first person game and a 3D game that hyper casual games don't do these things because they you know need to be stitched out much sooner blah blah blah blah blah but but the things that these guy like some of the things they have they are pretty Advanced which kind makes this a little bit more like a new model for hyper casual what like do a skeleton of like a much bigger game because this is a bigger game in a meaning that is a first person game Fly 3D fully animated you know stuff like that but it's still
asset stores of prototype asset store whatever but you have it in 3D Graphics you have it in there blah blah blah blah blah and as you see it still can run on like cheap Brazilian phones and stuff like that still kind of accessible pretty true but you you can they can you see what kind of Organics they are getting and uh what kind of pain so it's like 85% it's apparently it's Organics and that's definitely let's see let's see us I don't think so I ever saw a first person hyper casual game before or hybrid casual it's hybrid it's hybrid measur yeah I think I think they're mediated on level play CU I saw mainly Unity ads and if they started UA on Unity wait do they have unity in the U sorry what do they have stee they most probably have or not yet but they have
steam I saw I saw the some of their games on Steam and even what this was Xbox or or Ps uh if just you know let's let's do this let's just do this okay so there's a game so look look at this so we have these games all of their games so car wait wait wait wait wait guys now it all makes sense oh of course it makes sense oh now it makes to sense we missed this okay the screen okay go so there's a steam game oh yeah yeah called Supermarket simulator from nocta games yes I wanted to say that I saw it on the on the Steam and this is just exactly the same same stuff yes it's the same game basically yeah and uh check the date this is Early Access release date 20th February this and it already has
31k very positive reviews yeah yeah yeah yeah so this is this is it yeah yeah this is just it was taken from Steam I was just I was getting there because I was looking into Google Trends as well and then just like why the [ __ ] someone makes Supermarket game I was like okay let's let's see Google this a little bit more polish definitely this is way more of course but there is super demo which was super demo now we have a super store it's the say is exactly the same thing so yep Supermarket simulator Supermarket manager simulator so and I'm pretty sure like if you if we were able to check whatever Geo data from this game it would be a lot of Brazil Mexico and us 100% okay so you do like a steam game fast translation into Mobile and then you run with 15 million downloads yeah I wonder when did did happened before H
wait a second did we have like a Survivor IO kind of game before and then hordes and hero hord versus heroes and all of these different things survivors yeah vampire survivors it's like happens all the time it happens all the time so and also like how many how many different games were just um heavily inspired by Steam games and then but not heavily inspired I I'm just saying I'm just saying like guys please add banners as soon as possible straight in the next update please like you're leaving so much money on the table well they are leaving so much money on the table with the UA as well I just I just wanted to get there uh didn't have a chance I mean it's not that many things happening obviously so they they launched in April in April huh Facebook that's it so I just yeah cover your ears oh no you know I just share this again so you don't bleed out of your ears without
thank without the sound so now I it's not even fake gameplay well there's I mean no you don't need to fake the play gaml and that Wason is fake the icon is fake the icon is uh mid Journey or anything seem seems they generated they generated also the the music is very very nice you know I can see like why people I mean I I can't see but still you see localized ad Jes the localized the localized languages also they have a lot of localized languages like yes that's how you also kind of get a lot of Organics right from from this it's like you see and this is another localized which is one like French I guess probably this is o oh same that was that was your hook Felix yeah that was your hook good J bit Goods flying from the sky yeah and I
mean that was that was basically it from like April which is like absolutely super basic Facebook only but at least it's localized and it's in the different GEOS maybe yeah this is a little bit different there's no way they expected these many downloads right this is like no downloads is but revenues most probably no yeah because uh i' I I mean this is very clear like you like yob said like just go for whatever works and it's very new and very recent on Steam like people are actually downloading this and trying to find this so even if they're trying to find the steam game this uh mobile game pops up immediately in the search so that's why they're getting so many so many organic downloads yeah yeah but it's okay okay whatever oh wait a second o nice a hook Peach bubbles yeah it's speach bubbles yeah angry customers there you go nice have a nice day have a
nice day as well guys thank you okay there's like some more but it's all all the same basically so that was that was pretty much it from the from the April CES but now o they added Unity o and guess what it's the same it's the same [ __ ] thing so what creatives should you have different on Unity when you're moving from Facebook to Unity like you don't need to have anything else than on Unity but you know they have one one creative which is you know you should have at least like three to five if and you have those like they have bones yeah this is like one just like let's just start and see what happens and if you do that and the thing is look so if you don't know or not even if you don't know but there is there is one one option to have a a square end card so you can you don't need to upload this old like landscape
versus vertical end card so you have the square one which is which I always use because it was performing better and this is just like Yeah by default whatever is in the store like nobody told them like they could actually do Square so this is this is it and uh we see all the same all the same creatives all over again and that that that's it so there's so many different options they should they could do especially on iOS when iOS is doing so so well but kind of getting this conversion schema on this game would be interesting challenge that's for sure so I'm assuming like they're not doing any paid ads on on iOS it's more on the on the Android side or just running whatever random stuff on on Facebook but usually when like people don't have the let's say UA exp they at least run Google because that's like the most or like
it's just the easiest way to to start and then then you get like shitty numbers because you run CPA campaigns and then everything looks like [ __ ] so they everybody stops stops running the the UA afterwards and I don't see any F any Google here um so I'm I'm a little bit confused but anyway like yeah they should they should do so much more if they they're doing this like 20K per day and and so much more on on ads there's like such a big opportunity to drive UA um into this game I have no idea like how is the retention is going to look like and like how the LTV kind of grows over time but uh at least you know like you you could potentially I'm pretty sure like the cpis will be really low thanks to the graphics and like how like the the theme or like the the supermarket in general that's why we saw like so many Supermarket games as like hyper casual games before now even like the full team team like we discussed with super scent even it's like it's
pizza but whatever it's like this could be very close can we do something different this week instead of giving a point out of 1 to 10 let's say three things that would be the lowest hanging fruits from game design admon and UA the digital Melody should do right now from playing this game do you want to start Remo yakob MH sure um yeah so there needs to be some more meta game of course that's that's the first thing so Jaz your basic prolonging the quest system which means place a new shelf or a fridge in the store and like just having more of these would be great but you know you can push it a little bit I think they have automation later because if you check here and give me the screen for a second have automation but like you should automate one store just put it as like in as a hotel in my perfect Hotel even though it's not like the best you here the worker High Li I know I know I know of course you didn't do it because blah blah blah because it's St level 10
I know yeah but the but the thing is that I think they have some automation but still like there needs to be some like the usual kind of kostic players need to know why they're doing or at least not even why they're doing like where they're going because they're going nowhere today so exactly that's the whole point like you are here to just you know manage the store organize stuffff turn off your brain and that's it but at least you know put some unlocking threee into question like okay after after you finish store level 10 you will unlock whatever a new giant freezer you will unlock whatever something I don't know what at least a new toy to play with it always needs to be something somewhere there in the distance that you're chasing after so that's like the first thing second thing get rid of the change get rid of it now the sense you mean or what yes yeah the sents yeah get rid of it like so just put put uh an option to scam people yeah or or like you just need to low the time of getting back the change per customer
it takes exorbitant amount of time if you leave but this is exactly the exactly the the fantasy of you working yourself behind the the bone exactly that's the cashier job like what the [ __ ] are talking about that's the job of cashier that's exactly I never want to do but still it's it is it is very true yeah yeah I know it's literally in the Steam Reviews there uh that uh some somebody WR wrote there that get home from my retail job and spend 11 hours stocking and restocking my store needs more chap there you go that's what exactly what Felix said the the crane simulator yeah the crane simulator man come on like honestly yeah what what what what else would you expect yeah but but just wanted to add that now that we know that there's a steam game which is probably the origin of this and this is just kind of going super fast for is even more impressive to they manag in this like a small amount of time basically because if this this went out on 20 of February
then you have pretty much just March and April they're already scaling yeah yeah exactly there go great job yeah very good job for admon I'd say add banners for the love of God and add them quickly I I don't think this counts because you said it like five times before so I yeah you interstitials move on the cool down time period and you can even put a yeah the rewarded interal uh so you give some sort of low cash reward for like before that means you can probably drop the cool down time or even more so you showing instead of four you're showing eight uh intitial ads and then in terms of rewarded ads please like past the rewarded ads along with game progression so you're actually getting more cash so it's not $10 when you're going in and watching reward ads for the store so if you're a level 10 store that shouldn't be $10 that should be $1 20 or something that right scaling the whole economy like it should so why
don't scale the ads that that's stuff well obviously creative depth but the thing is like there's not that many content so I'm not sure like what they what would I put in the in the creatives zombies zombies zombies not zombies but you know what you can do like um absolutely stuffed store where like almost like a last battles type of I was just like yeah so many customers in and or put the timer on like sorting or solving the customers or like whatever I can already imagine the ad that you can go like you know the level up on where like there's like guys checking out with like two items and then like throws the hole Yeah angry angry customer angry customer angry customer toxic customer whatever yeah that was the speech bubbl we can do like then the classical music in the in in the background you know the one where it kind of escalates yeah and then then you can do also the T Tok voice and AI stuff in there but all of
these are just like too advanced for this type of like uh like low poly art style so I I would say like a stu oh I would even show that the customer that just disappears that was perfect that was like so funny yeah I would put like so so much humor and um on top of this that would be great and then we have Facebook we have a little bit of unity I'm not sure Unity is the best option here I would definitely go with applo but then you have the the level play I guess so applo is not the greatest job so um sorry guys for level play but switch to Max and then just go to Apple uh app speaking of Apple definitely iOS campaigns we to run given the fact that majority of money is made on app Apple so that's that's one thing uh and then Tik Tok maybe that would be I'm pretty sure there be a lot of fun on Tik Tok uh with this as well so yeah a lot of stuff that you
can try final lesson watch out for successful Steam games you could use them you could use you could use them quite well easy this was interesting one yeah I mean we had a lot shout out shout out to nocta games the one that actually did the steam one and to sensor Tower because because we thanks to S we dodged the bullet and we didn't talk about another Wu game Wu game you say for next time yeah that's what that's what I was afraid of Let's uh let's end it there well done digital Melody uh we hope to track your success yeah and if we are digital dragons then we might check you out there and then meet maybe A's gonna be there maybe but it's gonna be there so maybe next year maybe next year maybe next year and by the way we're matching t-shirts with Felix uh well we found out the yakob doesn't have our our own merch which is a shame we always it away yeah we always everything 100% yeah I know I
know I know uh but then we're going going to go to Cyprus for GDC and definitely going to be yeah there there's definitely going to be some merch so we'll give you one yakob don't worry I also want to give you guys uh few so please uh if you're there let us know and also there's one interesting um little bit Short episode coming uh watch out for that one this PC game a PC yeah PC game PC game and I'm not going to tease it that much thank you very much see you see you later cheers bye bye bye bye [Music] [Applause] [Music]
are the emulators which emulator all of them all of them there's a shitload of Supermarket games oh dude what who's Amir T no idea why wait wait wait wa wait hold on doing Supermarket uh comp no no no no wait wait what is I just found this this is it right the same one no no it's a different game you got played man the [ __ ] is this story like this is not the same game yeah I know but like what is this thing yeah it's like it's so many things like I I tried to do we can we can talk afterwards if we want you try to do groceries [Music]
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Distilling the key insights…
Two & a Half Gamers · 2026
Two & a Half Gamers · 2026
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