South Korea Powers Brawl Stars to $420 Million Revenue in First Year

Supercell’s mobile title, Brawl Stars, achieved significant commercial success during its first year of global availability, generating $422 million in gross revenue from 141 million unique downloads. Following an 18-month soft-launch period, the game officially launched on December 12, 2018. The data indicates that Google Play was the primary driver for both monetization and user acquisition, accounting for 57 percent of total revenue and 75 percent of all installs.

South Korea emerged as the most critical market for the game, contributing $94 million, or 22 percent of total global revenue. This performance helped establish Brawl Stars as the top-earning title for Supercell within the Asian market, where it generated $143 million during its first year. While the United States followed as the second-largest revenue market at $73 million, the game’s success in Asia highlights a broader trend of increasing regional importance for Supercell, with Asia’s share of the publisher’s total portfolio revenue rising to 22 percent.

In terms of user acquisition, Brazil led global download rankings with 14 million installs, followed by the United States and Russia. Across all regions, the game maintained an average revenue per download of approximately $2.90. These findings, derived from Store Intelligence estimates, underscore the game's role in strengthening Supercell’s footprint in Eastern markets, a strategic shift further evidenced by the company's expansion into Chinese development operations.