iOS Gaming Leaders: November 2015

This analysis examines the performance of iOS gaming applications during November 2015, focusing on download volume, revenue generation, and growth trends across both the United States and global markets. The findings are derived from proprietary store intelligence data, providing a comparative look at how established industry giants and new releases competed for user attention and monetization during the period.

In the download category, Ketchapp’s title Twist emerged as the surprise leader, securing the top spot in both U.S. and international markets. Its performance was notable for significantly outpacing competitors, including new offerings from major publishers like King and Machine Zone. While the download charts saw high volatility with several new entries, the revenue landscape remained relatively stable. Game of War and Clash of Clans maintained their dominance at the top of the revenue rankings, though the former exhibited consistent month-over-month growth while the latter experienced a decline.

The data indicates a clear divide between download-driven success and revenue stability. While new titles frequently entered the top 10 download charts, the revenue leaders remained entrenched, with no new entries breaking into the top 10 list for earnings. Furthermore, the analysis highlights that promotional strategies, such as transitioning previously paid titles to free-to-play models, served as a primary driver for rapid growth in user acquisition, as evidenced by the performance of Rayman Fiesta Run and To-Fu Fury. Overall, the market during this period was characterized by high churn in download rankings alongside a rigid, highly competitive hierarchy among the top-grossing mobile games.