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Game World Observer
The dissolution of this agreement led Electronic Arts to rebrand its football franchise as EA Sports FC.
Key Event. The FIFA and Electronic Arts licensing agreement dissolved in 2022.
Speculation has emerged regarding a potential partnership between 2K Games and FIFA, suggesting that the publisher may have secured the official license to develop a new football video game series. This development follows the 2022 dissolution of the long-standing agreement between FIFA and Electronic Arts, which led to the rebranding of the latter's franchise as EA Sports FC.
The rumors are primarily driven by reports from a Ghana-based video game retailer, which claims that 2K has finalized a deal to produce a title tentatively titled FIFA 2K25 for a 2024 release. While neither 2K Games nor FIFA has issued an official confirmation, these claims align with earlier industry reports suggesting that both parties were in active negotiations to establish a new licensing arrangement.
If realized, this partnership would represent a significant expansion of 2K’s existing sports portfolio, which currently includes established franchises such as NBA 2K, PGA Tour 2K, WWE 2K, and Top Spin. The move would place 2K in direct competition with Electronic Arts, which has maintained strong market performance following its transition away from the FIFA brand. Notably, the inaugural EA Sports FC 24 title achieved significant commercial success, debuting at the top of the UK boxed charts and reaching 11.3 million players within its first week of release. Given the lack of formal announcements, these developments remain unverified and subject to change.
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