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Sensor Tower
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This represents a 5.8% month-over-month increase.
PUBG Mobile demonstrated sustained commercial momentum in October 2018, generating $22 million in player spending across the Apple App Store and Google Play. This figure represents a 5.8 percent month-over-month increase and marks the title's second-highest earning month since monetization began in April 2018. By the end of October, the game’s cumulative lifetime revenue reached $113 million, supported by an additional 22.3 million downloads that brought the total install count to over 240 million.
The analysis, derived from proprietary store intelligence data, positions the battle royale title at number 42 among all global mobile applications by revenue. While the primary competitor, Fortnite, grossed approximately $55 million on iOS alone during the same period—outperforming PUBG Mobile’s combined platform revenue by a factor of 2.5—PUBG Mobile showed specific competitive strength during the final three days of October. During this Halloween window, the title successfully out-earned Fortnite by up to $100,000 per day.
These findings highlight the ongoing battle for market share within the mobile battle royale segment. Despite Fortnite’s higher total monthly earnings, the data indicates that PUBG Mobile maintains a consistent growth trajectory in both user acquisition and monetization, effectively leveraging seasonal events to capture daily revenue leads against its main rival.
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Sensor Tower · 2026
