PUBG Mobile Revenue Shot Past $14 Million Last Week, Its Best Since Launch

Key insights

6 takeaways

01
PUBG Mobile achieved its highest weekly revenue to date, generating $14 million globally for the week of January 14, 2019.
02
The revenue spike was primarily driven by the January 18 launch of the game's fifth Royale Pass season.
03
Weekly revenue more than doubled compared to the previous week's $6.7 million and exceeded the previous record of $12.8 million set in November 2018 by nearly 10 percent.
04
On January 19, 2019, the game recorded its highest single-day revenue of $3.8 million, a 58 percent increase over its previous daily record of $2.4 million.
05
To date, PUBG Mobile has surpassed $206 million in total global in-app spending and has accumulated over 300 million installs across the App Store and Google Play.
06
These revenue figures exclude the Chinese market, where the game remains unable to monetize.

Summary

PUBG Mobile achieved a significant financial milestone during the week of January 14, 2019, recording its highest weekly revenue since the game’s launch. Driven primarily by the introduction of the fifth Royale Pass season on January 18, player spending reached $14 million globally. This figure represents a substantial increase from the $6.7 million generated during the previous week and surpasses the title's prior record of $12.8 million set in November 2018.

The surge in monetization was further highlighted by a record-breaking single day of revenue on January 19, 2019, when global player spending reached $3.8 million. This daily performance exceeded the previous record of $2.4 million, also established during a prior Royale Pass season launch, by 58 percent. These figures reflect total worldwide spending across the Apple App Store and Google Play, excluding the Chinese market where the game remained unable to monetize at the time.

Data for this analysis is derived from Sensor Tower’s Store Intelligence platform, which tracks mobile application performance metrics. As of January 2019, the game had accumulated over $206 million in total gross revenue from in-app purchases and surpassed 300 million global installations. The findings underscore the effectiveness of seasonal content updates and battle pass mechanics in driving short-term revenue spikes within the mobile battle royale genre.