PUBG Mobile Revenue Hits $33 Million: Tripling Since Royale Pass Introduction

Key insights

5 takeaways

01
PUBG Mobile's daily revenue tripled following the introduction of the Royale Pass on June 19, 2018, rising from approximately $220,000 to $650,000 per day.
02
Total worldwide revenue for PUBG Mobile reached $33 million by July 2018, with $22 million of that total generated in the period immediately following the Royale Pass launch.
03
The game experienced a 190% increase in revenue during the post-launch period (June 19 to July 2018) compared to the preceding month of May 16 to June 18.
04
Since the Royale Pass implementation, the game's daily floor revenue increased to $450,000, whereas it previously never exceeded $343,000 per day.
05
The game reached a peak single-day revenue of $1.1 million on June 21, 2018, just two days after the Royale Pass went live.

Summary

The introduction of the premium Royale Pass has fundamentally transformed the monetization strategy of PUBG Mobile, resulting in a significant surge in global player spending. By implementing this tiered reward system, the game successfully tripled its daily revenue, demonstrating the efficacy of battle pass models in driving consistent engagement and financial growth within the mobile gaming sector.

Data derived from Store Intelligence estimates indicates that worldwide daily spending on the App Store and Google Play increased from approximately $220,000 to $650,000 following the June 19, 2018, launch of the Royale Pass. In the period immediately following this implementation, the game generated $22 million in revenue, representing a 190 percent increase over the $7.6 million grossed during the preceding month. This shift established a new, higher baseline for daily performance, with the game consistently earning at least $450,000 per day, compared to a previous peak of $343,000.

The analysis covers global mobile market performance during the mid-2018 period, specifically contrasting the weeks before and after the introduction of the Royale Pass. By tracking daily gross revenue figures, the findings highlight a clear correlation between the deployment of premium subscription-style content and accelerated monetization. These metrics underscore the broader industry trend of leveraging seasonal progression systems to maximize the lifetime value of mobile players.