Paysafe Named Main Partner of VCT EMEA and Game Changers

Key insights

5 slides

New agreement

Paysafe is the main partner for Valorant Champions Tour EMEA and Game Changers EMEA.

Riot Games and Paysafe have formed a strategic partnership. This agreement extends through the end of the 2025 season.

In-game integration

Paysafe will sponsor the 'THRIFTY' in-game segment.

This segment highlights teams that secure round wins despite economic disadvantages.

Like a team winning a basketball game with fewer star players, THRIFTY celebrates strategic wins against economic odds.

Content Highlight. Paysafe will sponsor the 'THRIFTY' in-game segment, which highlights teams that win a round despite having a lower economic investment than their opponents.

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Summary

Riot Games has entered into a strategic partnership with global payment processing company Paysafe, naming it the main partner for the Valorant Champions Tour (VCT) EMEA and Valorant Game Changers EMEA. The agreement, which covers the remainder of the 2024 season and extends through the end of 2025, integrates Paysafe’s paysafecard solution into the Valorant esports ecosystem. While the financial terms of the deal remain undisclosed, the partnership aims to increase brand visibility and user engagement through various promotional channels.

The collaboration includes prominent branding across VCT EMEA broadcasts, social media channels, and physical presence at the Riot Games Arena in Berlin. Attendees at these events will receive special promotions to encourage the use of paysafecard for in-game cash purchases. Furthermore, the partnership features collaborative content initiatives, such as the branded THRIFTY in-game segment, which highlights teams that secure round wins despite significant economic disadvantages, and a series of short-form videos covering player analysis and tournament highlights.

This partnership focuses on the EMEA region and aligns with the ongoing VCT 2024 Stage 2 competition, where teams are currently competing for a $250,000 prize pool. By leveraging its payment processing and digital wallet capabilities, Paysafe seeks to deepen its integration within the competitive gaming market, utilizing the high-visibility platform of Riot Games’ premier Valorant circuits to reach a dedicated audience of esports fans.