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Overwolf
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The Gold award was presented for Entertainment and Consumer Technology, while a Bronze recognized achievement in Gaming. Both were awarded for the Nobody 2 × Fortnite campaign.
Overwolf Ads secured two awards at The Drum Awards Americas 2026, adding to a recent Silver win in the EMEA division. The Gold award was presented for Entertainment and Consumer Technology, while a Bronze recognized achievement in Gaming, both awarded for the Nobody 2 × Fortnite campaign developed with EssenceMediacom, Sawhorse Productions and Universal Pictures. The campaign leveraged the fact that 1.86 billion PC gamers worldwide include 113 million who use Overwolf, and that action-shooter players are 1.7 times more likely to visit cinemas each month, with a 34% higher chance of seeing action films on opening weekend. The brief required making Universal’s Nobody 2 culturally unavoidable for 25-34-year-old gamers. Execution involved creating a bespoke non-player character (NPC) of Bob Odenkirk’s Hutch Mansell directly inside Fortnite’s Speed Realistics 2v2 map, complete with custom voice lines, wearable cosmetics and weapon skins sourced from the film. In-lobby movie posters were scattered across the map, turning gameplay into an immersive cinematic experience rather than a traditional ad. Results included over 1 million players engaging with branded cosmetics, an average of 27 minutes of playtime featuring Nobody 2 content, and more than 25 million NPC impressions. The campaign’s integration into Fortnite’s mainstream culture generated mass box-office awareness among action fans, aligning with the campaign’s objective. Overwolf Ads, a leading gaming advertising platform that reaches 113 million monthly gamers across major titles and premium sites, continues to attract high-profile brands such as Universal Pictures, P&G, AMD, and Monster Energy.
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Overwolf · 2026
