Overwolf Ads Takes Home Two Wins at The Drum Awards Americas 2026

Overwolf Ads secured two awards at The Drum Awards Americas 2026, adding to a recent Silver win in the EMEA division. The Gold award was presented for Entertainment and Consumer Technology, while a Bronze recognized achievement in Gaming, both awarded for the Nobody 2 × Fortnite campaign developed with EssenceMediacom, Sawhorse Productions and Universal Pictures. The campaign leveraged the fact that 1.86 billion PC gamers worldwide include 113 million who use Overwolf, and that action‑shooter players are 1.7 times more likely to visit cinemas each month, with a 34 % higher chance of seeing action films on opening weekend. The brief required making Universal’s Nobody 2 culturally unavoidable for 25‑34‑year‑old gamers. Execution involved creating a bespoke non‑player character (NPC) of Bob Odenkirk’s Hutch Mansell directly inside Fortnite’s Speed Realistics 2v2 map, complete with custom voice lines, wearable cosmetics and weapon skins sourced from the film. In‑lobby movie posters were scattered across the map, turning gameplay into an immersive cinematic experience rather than a traditional ad. Results included over 1 million players engaging with branded cosmetics, an average of 27 minutes of playtime featuring Nobody 2 content, and more than 25 million NPC impressions. The campaign’s integration into Fortnite’s mainstream culture generated mass box‑office awareness among action fans, aligning with the campaign’s objective. Overwolf Ads, a leading gaming advertising platform that reaches 113 million monthly gamers across major titles and premium sites, continues to attract high‑profile brands such as Universal Pictures, P&G, AMD, and Monster Energy.