Mobil Oyun Sektörü Raporu: Ağustos 2021

Key insights

6 takeaways

01
Global mobile game revenue rose 31% to 75.9 billion dollars between 2017 and 2019, and the report puts 2020 revenue at 95.1 billion dollars.See it on page 11
02
PUBG Mobile was the highest-grossing game app across the Apple App Store and Google Play in 2020, earning 2.6 billion dollars.See it on page 15
03
Puzzle games generated 6.9 billion dollars in 2020 mobile game revenue, representing 8% of the 86.9 billion dollar market.See it on page 13
04
The cost per install for casual games more than doubled year on year, reaching 3.19 US dollars in the first quarter of 2021.See it on page 8
05
US video game sector revenue is expected to reach 30.37 billion dollars in 2021, an 11.2% increase, according to data cited from Safe Betting Sites US.See it on page 14
06
Asian game revenue is expected to grow 15% year on year in 2021 to about 87.5 billion dollars.See it on page 17

Summary

This is a Turkish-language mobile game sector report from Mobidictum, dated August 2021. It covers user numbers, mobile game revenues, and regional markets in Asia, Europe, and the United States, with figures attributed to sources including Sensor Tower, Newzoo, Liftoff, Statista, and Safe Betting Sites US. Its sections also include country rankings of game categories and the most successful hyper-casual games in the first half of 2021.

Global mobile game revenue rose 31% to 75.9 billion dollars between 2017 and 2019. The report states that revenue reached 95.1 billion dollars during the COVID-19 lockdowns and is expected to reach 109.6 billion dollars in 2021. Puzzle games accounted for 6.9 billion dollars of mobile game revenue in 2020, representing 8% of the 86.9 billion dollar market. PUBG Mobile earned 2.6 billion dollars across the App Store and Google Play in 2020.

The report notes that the cost per install for casual games more than doubled year on year, reaching 3.19 US dollars in the first quarter of 2021.

The report expects US video game sector revenue to reach 30.37 billion dollars in 2021, an 11.2% increase, citing Safe Betting Sites US. For Europe, it expects the United Kingdom to generate 6.1 billion dollars in 2021, about 25% of the regional total. Asian game revenue is expected to grow 15% in 2021 to about 87.5 billion dollars, having risen from 61.3 billion dollars in 2019.