Coin Chef: Case Study

Key insights

6 takeaways

01
Coin Chef's web revenue share rose to 40% globally from 18%, according to the document.See it on page 2
02
The document reports a 60% web revenue share on US iOS.See it on page 2
03
Before the change, fees on first-party platforms could reach up to 30%, and web revenue had plateaued at about 18%.See it on page 3
04
The reported uplifts were a 20% increase in web conversion and a 30% increase in total purchasers.See it on page 2
05
Direct-to-checkout routing produced 15% incremental revenue, according to the document.See it on page 7
06
The document's headline states that web revenue doubled in one month after Coin Chef moved its DTC channel to Aghanim's hub and checkout.See it on page 1

Summary

Coin Chef: Case Study, published March 2026 as a joint Aghanim and Fortune Mine Games document, describes how Fortune Mine Games, a Turkey-based mobile studio behind the game Coin Chef, moved its direct-to-consumer (DTC) channel to Aghanim's game hub and checkout product. The company's previous setup relied on first-party platforms with fees of up to 30%, a web revenue share that plateaued at about 18%, and web journeys that introduced friction. The document states that the new architecture combines a personalized game hub, direct-to-checkout player routing, optimized entry points, and global merchant-of-record handling. Reported results, shown on the document's summary and stats pages, include a web revenue share of 40% globally (up from 18%), a 60% web revenue share on US iOS, a 20% increase in web conversion, a 30% increase in total purchasers, and a 15% incremental revenue from direct-to-checkout. The document also presents a loop-back automation flow that uses purchase-date logic, A/B tests, and virtual SKU discounts. A testimonial from Fortune Mine CEO Deniz Korzay states that the company saw improvements in conversion and purchaser growth, and that direct-to-checkout unlocked incremental revenue. The headline finding is that Coin Chef's web revenue doubled in one month after the transition.