How to Sustain Organic Growth for Games in MENA

you thank you guys it's good to see you all here you could have been any world and anywhere in the world but you chose to be here with us so thank you today we're going to talk about how to sustain your growth in the MENA basically that moves us to what is organic growth argument growth is actually usually identified by the number of users you gain without paying any money but I'd like to add something to this definition basically organic growth is an indicator of how successful is your game so let's say you've done you uploaded a game on the store and it gained 100 installs per month versus another game that gained 3,000 and stores per month that means that the second game is performing

better than the first game and deserves more attention so that moves us from the question how to gain users to how to sustain those users on the market and this actually goes it takes us to so many points I will illustrate to you one by one first of all its App Store optimization App Store optimization is a science where how to use the right keywords the right screenshots the right video for your game so let's say for instance we are starting from icon to screenshots the description to the tags and I'm going to give you a little tip of how to use App Store optimization on the store there's this product by Google it's called keyword planner basically usually are used for a marketing campaign it's paid marketing campaigns but you can use it for free to actually understand what are the main keywords that users are looking for and this helps you a lot after optimization also starts from naming the the icon let's say the screenshots on your device and

uploading it so it makes a difference when your icon says icon that PNG versus the name of the game those PNG another tip when you're using your tags don't overuse them so basically you can use some tags in the description make sure that it doesn't exceed 10% of the description when you're using the same tag don't use it a lot for example in the title and in the Tadzio you're wasting the number of characters you're allowed to use the next point is installing analytics analytics are very important in your organic growth why it gives you an indicator of where our users are coming from what are they doing inside the game and how we're able to sustain that good behavior or detect deduct that bad behavior from your game so basically the most important part about analytics is to understand where your users are coming from what they want from your game and how to enhance these behaviors the second one is giving your app reviewed by the users I cannot stress

enough how important is the rate for your game let's say that you basically want to download a game oh yeah let's say basically you're about to download a game and you found the rate is 2.4 versus a game is 4.3 of course I'm gonna go for the 4.3 ok how do I do that I'm gonna give you a little tip about how do you do that for example the message that asks your players to rate you you need to add a sentimental touch on that message instead of saying please rate our game you can say hey we care about your feedback would you please rate our game another tip when you are asking your users to rate your game you can choose three options yes no or cancel or maybe later but I'm gonna give you a fourth option angry users are based usually tend to give feedback so I can add send us an email or send a feedback email so angry users will go to the

email and send you the bad feedback and they wouldn't go to the store to give you one star this helps you to gain more users to give you good stars and you will observe the anger of other users another one is utilizing push notification utilizing push notification is very dangerous move don't overdo it because users are very smart these days for example if you give your user a push notification every day please play our game we miss you why don't you play the game there's another update for this game the user will be very annoyed by this I'm gonna give you a little tip about utilizing push notification you can also add a sentimental touch by saying hey you're missing your weekly streak or by saying the leaderboard rate is dropping so why don't you play the game again the next point is a creating a landing page the Play Store or the App Store are

not enough to showcase your game for the users you need to add a landing page in order to enhance the ASO and SEO for your game in order to add more keywords because Google algorithm map for ranking works in mysterious way but we can actually get an indicator of how they work by using the keywords that will help our game to be on the first results when somebody is looking for racing game for example or for something like that shooting a video for your game is also going to enhance the reach for our ganic user let me give you an example if your game has some features that you cannot actually illustrate inside that Google Play Store or the App Store you will be able to use YouTube for that one more tip is that your video has to be realistic if I see that video and I see something and I download the game because I saw something in the video

that I like and then I don't find it in the game like a lot of strategy games you see that war and you see that effects and you see everything but when you go inside the game you don't see that another point is social media customer care social media customer care is very important you have to show you use it that you are reaching for them that you care about them that you are following them on all media streams because some users use Instagram more than Facebook some users don't use Facebook they use Twitter so you have to understand that and that brings us back to the analytics you need to implement analytics in order to know where your users are coming from daily free gifts and prizes who doesn't like free stuff I will always come back for the game because I have a prize I have a promo code I have something to gain back and doesn't only rely on daily prizes maybe you can create a competition that if the users play you a game for 5 days in the street he can gain something for free

interact with your users and that's different from reaching them through social media interacting with your user means that you need to show the users that you actually listen for example when you update a game you need to tell your users that you did that update because they are asking for it instead of showing them that it's your brilliant idea and finally blogging blogging is very important first of all because of Google and algorithms and how they work on the search and the second of all it illustrates more about the features of your game you need to show the user what our features are aren't aren't mentioned in the description or in the Play Store blogging is very important and some users like to read more about the game so it's very important to implement that inside your game and inside some links and some also you can use tags and keywords more keywords for you that's all I'm ready for your question

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