How Leiting Supports the Developers Interested in the Chinese Market

[Music] hello everyone my name is Mimi Juan I'm super happy to standing here and show you guys how a publishing survivor games of China most like a is pure in sharing and Lily so a boss of course so as you see we found our head office gibbous we found 2004 and journey i sure along tend to until 2000 assisting we found a global producer in shenzhen but actually we focus on publishing games in china and in very miss year we launched asked how globally and during 2017 will enter the dungeon survivor and keep it hurts I was listen on the Chinese eight stone

market and we have new office in Hong Kong pay attention on that 2018 we're on ship dungeon so I wrote you and Tom survivor and we wrenched theory server this year just last month I Cherie and about myself I'm the director rating canosa's PD Department I'm very in charge of thinking different kind of making your results over say for example like I pissed off like a subprime from App Store's anyway and so maybe morning you don't hear you never hear keep it ourselves just a quick early time and you understand how give it us roms we're seems 2004 until now so as the oh I say what would you after we found overseas like a probation thing so who

are those survivor games and why survivors why would you so ever in how with the wife of China so here we go first top so let's around again first one is a thumb jump survivor it's a mob game I'm sure before we release I before this can already got a publisher color most Asian publisher out right now before and they didn't run it where so we decide to take it back into republish again on the global world market and this time the target is for one Alice seeking one Stumpjumper Arbor to Asher is a server games so I'm sure the first one and second one we totally have like a red four-point night over 40,000 review for the first region and also turn

long-chain ranking with reading top 10 Tom Jones survivor qu and it was in match of 2018 so the total users we have its now include China users is 1.2 millions so that's a some tight off this game so the second one comes to our it's already we continue is brought this target list target market it's very unique themes game it based on the Chinese history and Tom at the Winter Games it's so of course we have also keep around in the public original reputation of local girl and future and ranking of four point eight with over 30,000 reviews and it was like her I'm sure Tom survival and now five months

later November 2018 and this one ferry survivor I'm sure it just creates nearly and in two nice Mouse and this game is a zombie slide Turk and Paxil alright PAC ads in PG so we got a global KOCO pray for you're trying just into eights after we release we all will already over to minions land oats so actually why we choose so wearable themes and so many of you guys may be already watched so many survivor movies you know it's really big themes of the movie history so that's why we wanted to keep one coach doing own survival games to make our users and to

keep enjoy more content of survival themes games so we choose these are popular popular themes and also in its really hit the point our human nature all fears comes from I know even with Alex cars during that I know was so how does wife that's really male topic of today i speech now when it's all survival games i see all you guys can see is really single-player games it's in game purge and it's a short term gets cooperation life which means they have name it may contain barrage so how would you with that so we will have to learn first from inside afghan near are the other hand from the Macan teen sighs here we go so so iran because in singapore everyone will think how to adjust your

ink and psycho because as single-player games you know it's finished quick just done so actually when a fairy survivor we just callate know from the developer oh my team members say yeah this guy fine but we will know going to perish you know and I say wait guys wait guys calm down sit and think pray you think is fine yes and you think it will be work yeah but no mommy all right so so so we really like this talk and they really kind of modify in games with some top some keeps here so you so school management so you should schools because measurement usually will have to turn like a Showtime goat and long time ago so now short time ago we really have a challenging awakening cycle we update different candle we can name even stones in fairy Survivor and everyone has

different every user can get once awake and during they finish that a daily mention also like a debate her price and in achievement and for launch and goats finish the whole story line of these games and a story of fairy story is pretty into treasury of picks and it's like so users leprae need to have the mere Charter to find his family and get you needs so every churches here which apps you have many cruise and you feel like you finally close to many units but is still keep going into your really fun a happy endings everyone love happy endings so we have the other question about the game the actually is a monetization system so we've week in approaching how we are the

just income mulling decision imbalance income and account and also we want you to have a good game reputation so I came here actually is the management users is patrician so how would you like it even like Ella beginning from beta text ruler of a tional so everyone hi Fleur experience from the CBT to OBT of legumes so usually how I do is like a simple easy monitor nation system until more and more heavy more heavy from your mail code users because they are first want to get easily local users but can you imagine maybe you switch the alert engine for example hello maybe first step or second step you open the moaning monitor Nagant system as

heavy as you kids and every everyone you doing up text the bed had hex you may be more balanced or like a casual Elise so later of course the users know you are as a proper shorty where you want to add money because their reputation is wasn't really already know what it is so you won't be making them feel really upset with if you more and more heavy pots in again and so for management there is protection also we have said a season setting actually it's a see by my hall pass it was not better pass actually because of phone light or made by topaz very famous but can you imagine we made a single prayer games and we set out a white hole pass in the game so it's very

interesting right so we proof uses the bed hope has its expensive ticket so you can use those can finish the Dairy Dairy missions and Allison time finish the battle as mission and then they work at made her presence and then again a really better a church is a church if meant so it's a it's a recycle things so you can keep doing the season by toe past as a sink or pray and you also have linking with your friends so the marketing part is very important because as you know and so singer prayers usual you don't have a huge band of my contain spending so usually how I do is the light users like you a ads a marketing even and in fros dances I will spending you later why we're doing that no just

like doing this party so I should it's a small case we kind of quickly show you it's like a the term survivor so with with the themes and of course over wafer loom scape we said our games puzzle in the real scamp new puzzle and influences they highly recruited to bite all in a real name escape vital events so so entering the real battle we will fill name and mail once again at the tides men Hot Topic hips yes it's Taiwan case just take a now so so magazine case study about a ferry survivor we do the research because most likely we helical prayer first and then like prayers and then later pin entertainment prayers with a may your

targets uses bigger and bigger so that's why we're doing the the Makani evens as the same storage so with printer can pray video first and then can prayer video videos with you a stop spinning on you a also in later we are going to entertainment videos so this some results here actually it's a game prefers that youtuber we had so this one actually the first one and they have like a top six video on the american youtuber in night a you release and they have one point two views and also this one have 0.5 use let's enough fuel resort of all our gameplay videos we can total 3 millions reviews and the retina is 13,000 from just like a play

videos and because the static case we just release know a few days ago so we don't have much data share of sharing yet so step two we are morton only in the tent and the tenements and we fly game modes so also we invite some uterus to play some make don't be relied video and show this uterus like characters in again within the people stuff you know just letting play some videos we want mean to indigent learn inference to funny in a video games that's how we do so almost about this so okay so every video the end of this this video they have a detachment friends we are funding in the games okay that quickly show how

many videos if you like I think of the new the zombies slab was made for you it's a max music crew and see you on the dance don't be shy [Music] zombies coming but Bobby ain't but but Bobby ain't so let's just quickly view I may be faster video so it's about the right way to do when

someone has to loose a long way what what you shouldn't do it's a great way how you'll have a case it's the right way how you'll cut yourself on your carpet it's a long way where your carpet okay it's a cute videos so about all those case or we find out soul of a summary we got higher quality users so retention rate actually create fifty percent and then a better parent that's why I say because we just have a date essay which completely show you years so new downloads every generation Asher is most like a Taiwan Hongkong us and arranged like a ten and fifteen new nature tunnels and and also like a higher Google trims and after

because I have google chance in which means like its most super proper in a major social social yet so if they have a new title else you can you can talk with me later you am allowed so let's a magazine case in Taiwan and just because this one is no case study so we quickly we've about these videos totally have a seven point five million views from those two and they turn Sharon no kin out yet sorry for that so thank you and if you have more question you you are looking for a job in Hong Kong please can tell with me and anyone have questions yeah anyone got any questions I can run over with the mic as I've been doing if not then if I'm not mistaken you'll be around the show and obviously you've yeah thank you

and I was giving me a round of applause [Applause] [Music]