1 free read left. Create a free account for unlimited reading + AI research.
Create free accountokay one of the big big buzz around these parts you know what's what's real what's happening on me I'll share some data because that sort of my fetish but secondly are all share some thoughts on how are things impacting our everyday life and every developer key there in the world we're in a nice space we get to travel to nice places we're in the shins industry we come to London the brewery we need hairs too and the Geoghan hair do nice things but taking it to the next level i was in san jose i took this picture e sports events in two Extreme Masters and that was a business VIP event in stadium with eSports how cool is that so we're taking it to the next level was super interesting there made it special different than here before to give it 41 that much buzz but eSports digit was so who was battling who you have a CEO detail there to get into for like a young pro gamer battling the owner of the Dallas Mavericks Mark Cuban there this could have no people to
step in there and assign them you know how how popular this is all talk again and this white cuban look at that wheel american guy he actually not steve gonna invent more money into eSports and it's really interesting to see Bujji investing into eSports because it's a lot of sports stars and it's also a little biscuit it's in your flipping biscuit invested into a professional sports team interesting so the entertainment people see us mule series and things we spot left pre some little history of these parts research are back in 2013 but we were all especially jamericans very exciting but next-gen we have 10 zayday we thought just more interesting stuff going on PC gaming and we reported and this is the report I'm most proud of in the history of new zoo how to the people pc gaming back in 2013 it had yourself a twitch in there all that stuff the next year we have a first
globally sports report we research eSports in 27 countries so when NBC is serving us on the eSports we do got 27 time a bigger we do Europe as well we treat your seriously country reports back in 2015 we operated at the quarterly report keep their client update we're tracking twitch el ataque to have all the video views that you need to develop a strategy so that's pretty cool and now in four days for lunch including a calendar page report epic moment if you can see that in our client base almost half of our clients are free actively involved in sports that's how big it is for the industry and that's how cool is present company because we're now working for Madison Square Garden at Turner who never would have been a client without eSports enough of us we spent a little time all the way busy sports based in 2014 each portal yes I'm going to use that that's an invention of the room others good if it meant it Charlie it's a complex
economy we have a model that does eSports audience engagement bowling for 130 countries individually the same for revenues it's really complex so when you see us or others spin-out high-level numbers like this realize that there's a lot of granularity underneath if you would leave that for your business or decisions so in the world this yearly back on the 30 million each for enthusiasts to watch eSports at least couple times a month occasionally that's that's interesting because there's a lot of people when we watch the world cup for n don't watch the Premier League say every every day so it has a comparison with with force there and this this image does anybody know which book it exists one of the best movies ever the guys true romance true romance it hasn't seen it it's a must up to forty percent of the eastward
audience has never played any of the eSport franchises like a lot of the viewers of the world cup have never played soccer really seriously so that's interesting and that could mean for you if you're making you gay now that'll day by a million but watch that 50 billion think about that the audience that you're entertaining might be a Wallflower hear that you're used to this is the greatest put in viewers in google and the first image hoodrat hit lying on a couch in the second one with all these asian people with 3d glasses on I think that's just some information how to brainstorm using the Woodman's these kind of demographics on a global scale of people that are very much into eSports or worse not again pretty similar I'm girl skill surprisingly enough there's the biggest chunk there is eggs 2135 majority know if you look at events you see double guys will feel more game or sort of go in there so
people misunderstand that as DVDs first audience but the audience infuse is of course a lot larger and excuse older and the people that do no longer play those franchises are older don't have time to play but have the passion for gaming like myself and I like to watch so it's tapping into lapsed core gamers use a little bit more data on the money front so coming Thursday we'll have our new revenue numbers coming from a complex model close to half billion for this year the biggest jump online advertising on things like twitch mobile media right yet pretty in the Fuehrer when it comes to that and this is something somebody posted on Twitter it was a million-dollar question how much will eSport gimmick in 2016 and it's always attracted our friends at super data following RS 4 2015 had an estimate it was twice your size then great problems
we wrote up for everyone because it doesn't help anyone to have such big differences and all it is not scope in this case as well they drew some betting we believe just as in sports betting should not be any question call me not if you're modeling that space second thing three have a value of about 200 300 billion we have a value by 60 million because the Korea had a crash in eSports in 2008 and we believe they forgot but to put heavy signally the figures are not as different as a sheep its own in Korea and a bit is so i will I together with your super to help you understand what good numbers are side gloves for the guys we really intense for City this is melz right guys he's the founder of ESL so that's the biggest eSports event organizer and andy i was sitting exams day opposite to join his reaction he was exploring the future and using and using VR who's actually baking VR takes of the whole intent
super cool but what what will the future bring us one thing is the comparison was with sport does that work well it does not really because the publisher hose again no we own the sports it's difficult there's no real National League structure where you eat it is fortunate advertising a lot of differences but on large skill if you look at for instance this is from basketball for every basketball fan in the world that whole economy around it generates fifteen dollars a year for fan for eSports this year we expect that to be 3.5 dollars so it is sort of tax but there's a lot of room for growth by a factor five in in generating more money around that amount defense which already is the same as ISIL team and for instance and we have scenarios in our all where we keep track of everything and you can see that it will be a building on business in 2019 maybe if
the month of ever becoming faster it could be a lot more so you can see where at to start or something big how possible go nobody can we need out we just are on it so we'll election what I think they see what's going to determine a lot is genres so our next presentation Vincent is a mobile game very soon in 3d sports this love new franchise company PA started a division so you can sort of feel what's coming Call of Duty has its own world league and ended other titles that are even more exciting more about that later if a program are going to only say fifty thousand year thangai but he's got betting a million on this game through there's an issue and it might be an issue that's very sensitive subjects that I want to talk about the last because it's going to make a lot of negative publicity or risks around each port so is love need for regulations who
harms the content I'm a player playing league of legends I'm streaming I'm betting money with advertising contender learned the hard way if you shouldn't crash down on that but it's still the ownership of all right so there's a lot of if the money gets bigger is going to be issues they're broadcasting will it become a TV sports the game but don't really want it to be they wanted to be the digital domain so they have some control on it it's their thing but Turner's do something BBC broadcast summer and if you're in broadcasting if you succeed the money for his ridiculously high still until maybe the traditional media falls down but for now is a lot of money to be here interesting stuff mobile we're here the mobile conference I don't think super sailor San Francisco they were surprised by the Philippines initiatives to do eSports with clash of clans and they I expect supercell to be reactive in the mobile eSports pace I don't have anybody has
seen Royal what is it what's his name home from the RL yeah that's sort of always here towards eSports and of course especially it's like like faint glory but also the game of us after this presentation first thing I believe in work there's a more important role of Lobo and that is it solves a problem that we had three years ago we had we talking about cross pregaming you wanted to put our game on every screen to entertain everyone wherever they were this is solving it because I'll play games on the pc and when I'm in the subway I'll watch I'll watch my game that I I'll watch my friends play I watched program today so it is making a game on a single screen into a prospering franchise integrating video and games and that is huge that is that impacts us all it can be for marketing you can even join your business balls around distribute video so eSports are
you were the best what does that mean I mean eSports is a shiny nice ball at everybody likes to talk about but tube in your trends behind that the ripples that it had it has made when it got launched so fast that's when you can develop something very unique that is where the opportunity is if you understand those trends and YouTube into the DNA of your game your chance of success will be higher I'll show you how because the six trends has come together on the business side running games and service it's crucial for this it's an incentive to get people keep entertaining people from screen entertainment it solves a problem there in technology it wasn't possible to stream your life game you a couple years ago so how are possible this community video platforms that will watch you you can find your friends playing again the consumer wants to create and be involved and preferably he likes to watch other
consumers there's a lot more video going around of gamers watching other consumers play then gamer then gamers watching professional management it's the whole reality shows with trends it also it's just the more power to the people the better and I think if you look at the trends in this big this big way even a game at trivia crack is in the gobble and I said a terrific a no but it's the ultimate involvement of consumers you know putting in questions bother me in doing everything this is these type of components is what every game needs well FIFA be Aug sports franchise it will be probably pretty big will rapidly be bigger yes I think so what did Lee from the guys in san diego develop this is pure fun it is actually worse it's a thing with messy when you have a couple drinks too much dreams about I want to be a car and what the
football with five times bigger not ticket and the ball explode when it hits when against it's the goal it's made for spectacular entertain viewing is the only game it hope that I can claim with my son aged 11 we've got the battlefront call duty even plants vs zombies 2 Anna's can't keep up but this is just fun battling two and two and five on five the elements that are related to the triggers for today in this game and also in the new classic landscape are things like I'm waiting until the gate lows meanwhile i can watch somebody else play functionalities like that was a cool moment hits a button and you get a video of the last 20 seconds to share be in a single game single game environment click pause start streaming and tell people watch this I'm going to finish this level that have work on performance and you can watch me live so sharing live video content at certain moments in the game
it's something that all that's all related to this but it's something that's feasible for developers and can lead the new conference so the eSports trends if you look at the trends are in the DNA every successful game in in future I'm certain than that so it's worthwhile looking looking and the trends are the consumer to consumer video people walking into the stadium and manchester united streaming the gate life having another youtuber provide comments that is something that that's going to happen it's going to make a lot of video right problems but everything around this is going to accelerate a disruption of traditional media and i hope you liked the fact that this done is really big thanks very much
The global eSports market is experiencing rapid expansion, driven by a shift in consumer behavior where gaming has evolved from a solitary activity into a spectator-led entertainment ecosystem. As of 2016, the industry is transitioning from a niche interest into a professionalized sector, attracting significant investment from traditional sports figures and media conglomerates like Turner and Madison Square Garden. The market is characterized by a complex, global audience that includes a substantial demographic of "lapsed" core gamers—individuals who no longer play specific titles but maintain a deep passion for watching professional competition.
Data modeling indicates that while the eSports economy is currently valued at approximately $3.50 per fan, there is significant potential for growth, with projections suggesting the market could reach a billion-dollar valuation by 2019. This growth is supported by a shift toward mobile eSports, which addresses the industry's previous challenges regarding cross-platform engagement. Mobile gaming allows for seamless transitions between playing and spectating, effectively integrating video content into the core DNA of modern game design. Key trends fueling this momentum include the rise of consumer-to-consumer video streaming, the integration of live-sharing features within game clients, and the increasing demand for interactive, spectator-friendly game mechanics.
Despite this growth, the industry faces structural challenges, including the need for standardized regulation, the complexities of intellectual property ownership held by game publishers, and the risks associated with unregulated betting. Furthermore, the industry must navigate the tension between traditional broadcast media and digital-first platforms. Ultimately, the success of future game titles will depend on developers embedding these spectator-centric trends into their products, ensuring that games are as engaging to watch as they are to play.
Newzoo · 2017