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Create free accountokay gamer we're at E3 we're checking out all the all the other consoles and uh you have it on Console tell us tell us who you are on Console you're all about yeah thank you so my name is Charles Huang and I'm a CEO of green throttle games so we build controllers and apps uh and games that run on any Android device phones tablets laptop boxes TVs to bring games onto televisions using controllers on Android so we've been talking about kind of the controllers and how maybe journalists get a bit excited with the controller do you want to share with your controller yeah so this is this is the green throttle Atlas controller so you can find that now yes you can buy this online at our website or on amazon.com medium long term that's not really controllers are important but they're not really the core of your business right the core of the business is really introducing and matching consumers with content and games that they want to play so you know when you talk about Android games on television right now there's
there's not an easy way for consumers to find which games are compatible with controllers on TV so our app the arena when you download it will recommend games to you that you can play on a television using controllers to make it easier for consumers and so is it kind of interesting you're kind of actually looking to do is not looking to get Clash of Clans on a TV with a controller that's exactly not what you're trying to do right exactly no Clash of Clans Works beautifully on a touch screen on a mobile device and that's not where we see Android games on TV going we see it more of a differentiated classic console experience it's a shared you know experience that you're playing games with your friends on a television and it's generally games that are also more friendly to sort of the controller style gameplay which is button mashing fast action those type of games that also coincidentally don't work real well with a touch screen on mobile so there's a whole genre of games that are
multi-player based like the ones that that I worked on and created Guitar Hero four people sitting in a room playing that together you just can't get that experience on on a PC or on a mobile device but you can get that in front of a television so we want to recreate that with a more accessible platform of course we're E3 the big Sony Microsoft and big news yes so we have these consoles we can use an Xbox one yeah no so the consoles are a great business right I was in that business for a long time uh we made the biggest console game in the world for for two or three years there and so I think if you are a Call of Duty a lead player and you spent 20 hours a week on that Xbox One PlayStation 4 that is a perfect device for you but there's an entire category of games that play on TV that don't need all the horsepower of an Xbox or PlayStation that reach a broader audience that's better served with lower cost devices that that don't need all the horsepower of Xbox One and that are more accessible to a broader
Market I guess interesting thing is unlike you know what you're a game stick you're using people's devices they already have so they just yeah exactly so the phones and the tablets that you already own and you know for a large segment of the people now some of their televisions and will ship with Android in it and some set-top boxes in the future we'll ship with Android in it these any of these devices will be able to work on top of it so the idea is you already own own devices that could play games on TV you just don't know it yet and we're introducing the pieces that will enable you to do that and the other thing we're going to talk about is uh so yesterday on clicking and there's some interesting news which maybe means you're not just an Android yes yeah it's very exciting news for us Apple announced that there will be a third party API spec for game controllers in iOS 7. so finally that may open up a path for us to be able to get on iOS as well as Android so we're really excited about that that announcement good lovely thanks for your time yeah no thank you for your time
John
The rise of unconsoles represents a strategic shift toward leveraging existing mobile hardware to deliver a console-like gaming experience on televisions. By utilizing Android-based phones, tablets, and set-top boxes, this approach aims to bypass the high entry costs of traditional hardware while providing a platform for games that prioritize physical controller input over touch-screen interfaces. The primary objective is to bridge the gap between mobile gaming and the living room, specifically targeting multiplayer, fast-action, and button-heavy titles that are ill-suited for mobile touch displays but thrive in a shared, social environment.
The core business model focuses on content discovery and ecosystem integration rather than hardware manufacturing. Because the market lacks a centralized hub for identifying controller-compatible television games, proprietary software acts as a recommendation engine to match users with appropriate titles. This strategy acknowledges that while high-performance consoles like the PlayStation 4 and Xbox One remain essential for dedicated, time-intensive gaming, there is a significant, underserved audience seeking accessible, lower-cost alternatives that utilize hardware consumers already own.
Industry developments, such as the introduction of third-party controller API specifications for iOS, signal a broader trend toward platform-agnostic gaming peripherals. By moving beyond a strictly Android-centric model, the unconsole movement seeks to standardize the controller-to-television experience across diverse mobile ecosystems. This evolution suggests that the future of home gaming will be defined less by proprietary console hardware and more by the ability to seamlessly transition mobile-native content onto larger displays through universal input standards.