GameSquare Shores Up Marketing Team with Key Executive Hires

GameSquare Holdings, a publicly traded esports and gaming company, has expanded its marketing leadership team through the appointment of four new executives. These strategic hires are intended to bolster the company’s capacity for growth, specifically in the areas of gaming, entertainment, and brand development. The move aligns with the company’s broader objective of supporting its recent sales expansion, which has seen revenue climb from $11 million in 2021 to over $100 million.

The new appointments include Matt Mayer as EVP of brand marketing, Jonathan Murnane as EVP of gaming and entertainment, Malia Jennings as director of brand marketing, and Briana Kornegay as director of brand experience. All four individuals were recruited from NCompass International, an experiential marketing agency. Their collective backgrounds include extensive experience working with Fortune 500 companies, major game publishers, and global entertainment brands.

The leadership expansion reflects a focus on leveraging deep industry relationships to better connect global brands with hard-to-reach gaming audiences. By integrating these veterans into its organizational structure, GameSquare aims to capitalize on its current financial momentum and enhance its service offerings for publishers and corporate partners. The company views these additions as a validation of its platform and its ongoing commitment to scaling its influence within the competitive gaming and entertainment sectors.