Financial Results Presentation: Q2 for the Fiscal Year Ending March 2025

Sega Sammy’s financial performance through the second quarter of the fiscal year ending March 2025 reflects a period of strategic transition and robust operational growth across its core entertainment and gaming segments. Financial results exceeded initial expectations, primarily bolstered by the commercial success of major intellectual properties and steady performance in the pachislot and pachinko markets. While the company realized gains from the sale of Phoenix Resort shares, it simultaneously finalized significant structural reforms within its European operations, most notably through the divestment of Amplitude Studios. These reforms, though resulting in a 5.9 billion yen extraordinary loss, aim to stabilize long-term profitability and refocus development resources.

The consumer games division demonstrated significant momentum, with flagship titles such as Sonic X Shadow Generations and Metaphor: ReFantaggio each surpassing one million units sold at launch. This success in the Entertainment Contents segment is complemented by a recovery in the Total War franchise and strong casino revenues from the Paradise SegaSammy affiliate. In the gaming machine sector, the North American market provided a notable boost via the success of the Railroad Riches slot machine. Despite these gains, the company remains cautious regarding a weakening order environment for amusement machines and the plateauing utilization rates of smart machines in the domestic pachislot market.

Looking forward, the strategic focus shifts toward a medium-term plan involving over 200 billion yen in total investment. This capital is earmarked for consumer-area development and aggressive M&A activity, including the acquisitions of GAN and Stakelogic to strengthen the company’s global gaming footprint. Internal governance and human capital management have also been prioritized through a revised compensation structure that integrates stock-based incentives for all employee levels. By aligning workforce incentives with long-term corporate value and maintaining a pipeline of high-quality IP, the organization seeks to navigate shifting market dynamics and ensure sustainable growth through the remainder of the fiscal year.