Fortnite Earns $25 Million in Its First Month on Mobile

Key insights

5 takeaways

01
Fortnite grossed over $25 million in its first 30 days on mobile following its initial invite-only launch.
02
Since becoming available to all iOS users on April 1, 2018, the game has maintained average daily player spending of more than $1 million worldwide on the Apple App Store.
03
In the first half of April 2018, Fortnite outperformed top-grossing apps like Tinder and Candy Crush Saga in U.S. iPhone revenue, trailing only Netflix.
04
Sensor Tower estimates that if the game maintains its current popularity and launches on Google Play by summer, it could exceed $500 million in total revenue across both platforms by the end of 2018.
05
The game’s revenue in early April 2018 was more than 1.5 times that of Candy Crush Saga during the same period.

Summary

The mobile iteration of Fortnite achieved significant commercial success during its initial launch phase, grossing over $25 million within its first 30 days on the iOS platform. Following its transition from an invite-only test to a public release on April 1, 2018, the title maintained a consistent performance, with daily player spending exceeding $1 million worldwide. These findings, derived from Sensor Tower Store Intelligence data, highlight the game's rapid adoption and strong monetization capabilities among mobile users.

In terms of market positioning, Fortnite outperformed several established high-grossing applications on the U.S. App Store during the first half of April 2018. The game generated approximately 75 percent of the revenue seen by Netflix and surpassed the earnings of other prominent apps, including Tinder, Pandora, YouTube, Hulu, and Candy Crush Saga. This performance underscores the title's ability to capture significant consumer wallet share shortly after its mobile debut.

Looking ahead, the analysis suggests that the game’s financial trajectory remains highly positive. Projections indicate that if the title maintains its current popularity and successfully expands to the Google Play store by the summer of 2018, total annual revenue across both platforms could exceed $500 million. This outlook reflects the sustained engagement levels observed during the game's first month of availability, positioning it as a dominant force in the mobile gaming sector for the remainder of the year.