First Week Pokémon Quest Revenue Reaches $3 Million on Mobile, Downloads Hit 3.5 Million

Key insights

5 takeaways

01
Pokémon Quest generated $3 million in global player spending across the App Store and Google Play during its first seven days of mobile availability.
02
The title achieved 3.5 million total mobile downloads within its first week of release.
03
Apple's App Store accounted for 56% of total revenue, while Google Play contributed the remaining 44%.
04
Japan was the top-performing market, representing 31% of total revenue, followed by the United States at 25% and South Korea at 12%.
05
The game, which utilizes a 'free to start' model, saw its initial launch on the Nintendo Switch platform prior to its mobile release.

Summary

Pokémon Quest demonstrated strong initial market performance following its mobile launch in late June 2018. The title, which utilizes a free-to-start monetization model, generated approximately $3 million in global player spending during its first seven days of availability on the Apple App Store and Google Play. Alongside this revenue, the game achieved 3.5 million total mobile downloads within the same one-week timeframe.

The revenue distribution highlights a slight preference for Apple’s ecosystem, with iOS users accounting for 56 percent of total spending compared to 44 percent from Google Play. Geographically, the game saw its highest engagement in Japan, which contributed 31 percent of total revenue, followed by the United States at 25 percent and South Korea at 12 percent. These figures reflect the game's immediate reach across key international markets shortly after its transition from the Nintendo Switch platform to mobile devices.

These findings are derived from proprietary store intelligence data, which tracks global consumer spending and download metrics across major mobile platforms. While the game maintained high visibility in app store rankings—notably securing the top spot for free app downloads in Japan—its revenue performance underscores the effectiveness of the Pokémon brand in driving early monetization among mobile users. The data provides a snapshot of the title's commercial viability during its inaugural week of mobile distribution.