ExpressVPN Announces Widespread Esports Push

Key insights

6 takeaways

01
ExpressVPN has launched a major esports expansion through official partnerships with the LEC, VCT EMEA, VCT Americas, G2 Esports, and the World of Warcraft guild Method.
02
The deal includes a renewal of ExpressVPN’s partnership with the LEC, which was originally established in August 2025.
03
The sponsorship activations will span broadcast integrations, creator content, exclusive in-game rewards, livestream drops, and various promotional giveaways.
04
As part of this strategy, ExpressVPN has launched a dedicated social media channel specifically for gaming content and community engagement.
05
The partnership with Method includes a focus on the 'Race to World First' event, with the guild hosting a 24/7 broadcast beginning March 24, 2026, for the World of Warcraft expansion 'Midnight'.
06
This move follows ExpressVPN’s previous entry into the esports space, which included a one-year partnership with Team Vitality signed in 2025.

Summary

ExpressVPN has launched a significant expansion into the esports sector, securing official VPN partnerships with several prominent organizations and leagues. As of March 2026, the company has established agreements with the League of Legends EMEA Championship (LEC), the Valorant Champions Tour (VCT) for both the EMEA and Americas regions, the esports organization G2 Esports, and the competitive World of Warcraft guild Method. These deals build upon the company’s previous entry into the space, including a 2025 partnership with Team Vitality and an initial agreement with the LEC.

The partnerships are designed to integrate the brand into the esports ecosystem through various activations, including broadcast integrations, creator-led content, and the distribution of exclusive in-game rewards and livestream drops. To support this initiative, the company has launched a dedicated social media channel focused on gaming-related content and promotions. These efforts aim to emphasize the value of secure and private online gaming experiences for competitive players and viewers alike.

The scope of this expansion covers major international competitive circuits and high-profile teams across multiple game titles, including League of Legends, Valorant, and World of Warcraft. By targeting both top-tier leagues and specialized communities like the World of Warcraft "Race to World First" scene, the company is positioning itself to reach a broad demographic of engaged esports fans. These partnerships represent a strategic effort to solidify the brand's presence within the competitive gaming market through sustained, multi-channel engagement.