Exploring Match Villains: A New Contender for THE Casual Throne

can we wait can we can we talk a little bit about good job games though because uh I I I did a newsletter recently on the most biggest up and cominging games in Turkey I guess from the third generation and I just wanted to say that it really looks to me that goodjob games is the founders Foundry of turkey right now because out of the list of seven companies pretty much four of them had a one or two founding members from good job games which usually is a signal that a student really knows how to do stuff when that many people can like make a successful company afterwards [Music] right iix withing those coins check World chasing with the two and a half Gamers the midnight crew talking ad and game design toing the we're rocking those vies till the early daylight Master eyes on the pr tracking data through the cace Felix like a wizard in disg CS us to the high two and

a half Gamers talking smack slow hockey sck got your back ads are beautiful they like the way click it fast don't [Music] delay hello hello you're listen listeners welcome my name is melich I'm Felix Brer and I'm and we are your hosts and this is the best mobile gaming show in the gaming industry so thank you very much for tuning in because today we are talking about another game because it's King quite nicely and that game name is match villains

AKA Auto Transylvania from Vish or from Tam I don't know I don't know anymore I don't know anymore but it's it's uh it's developed by our well I can't say friends but by good job games I'm not I I admire a good job I would call myself a good job uh admirer is that like yeah I guess yeah yeah withm companies uh who who do uh interesting stuff so good uh how does the game look like well you know how it's basically Royal match but be H trans from Deo thank you much for listening see you next week see you next week because the UA is the same game play is the same I guess uh but the interesting part is like they're actually growing nice yeah they're growing nicely so there must be something

something okay yeah so we look at the charts oh yeah let's go let's go number side so there's a nice uh hockey stick here that's just there's no hockey stick that's just growth it's just growth yeah it's like stepbystep growth gr grow sck um yeah so this has been launched in April last year and now seems to achieve scale of something like 50k a day IB already and downloads wise even though it looks like it's scaling is still very small volume because man let me finish the sentence it's very small volume because it's us users and the CPI is very high because it's 92% us that's why it looks like small volume but actually a quite big chunk of money to get get this traffic so that's there very true yeah so if you only just multiplied by let's say 30 y

then you can get yeah that's that daily SP yeah and that's the minimum range that's the minimum range yeah so just saying as usual uh but nevertheless uh here is the game uh as as usual I played until Level 50 or level 50 over it with with these puzzlers that that's like usually when the like whole feature set manifest itself you know what's my problem like every time I see something else than a Royal match or Royal Kingdom it feels ugly I mean I I'm used to something yeah yeah it's like this is nice but it's not it he like it's not it the UA videos high polish but these like the elements the the box right there on the right and I don't know and I'm don't don't I don't want to Discount anything but it's just there's certain expectations thank thank you very much dream games how it is how it is like that's the bench spk I yeah it is like

it is these days and and yeah keep in mind it already to go over Candy Crush is the biggest match three game on the market already but anyway it still doesn't mean uh that this is not possible but it's very hard as you could see in our MCH three market review episode where we review pretty much the whole market and in last three years there wasn't a single game that was able to do more than 40 million which was uh what what was the one chome Val Customs was it or something like that maybe I think was the one but like let's just say the market is very hard to kind of go into and like do something with anyway yes back back to the game play so if you look into the actual game it is basically Royal match like I didn't saw any giant iteration yet on the surface uh that was the streak mechanic that you saw there uh falling down with like the additional

boosters um yeah you have your usual like boosters that you are using there you have uh objectives you have your friendly Mr vampire from TAMU which you'll get to in a moment and uh yeah there's the usual streaks mechanic events mechanic and stuff like that I'll get to the differences in a second regarding like what are the actual differences but yeah standard bread and butter like within the core like I don't think so there's anything there um so let gets to the to the streak mechanic uh they have streaks it's called Sky Drop and gives you these kind of similar to no no it's they have the spin spinning thingy in in match in Royal match and it's basically the same hard drones maybe maybe

uh so that's there uh there's the lucky shot event which is currently running and then there's the Thunder fun which is you collecting uh using basically the fifth booster the the discos sphere and then you collect points into it and get into the leader board disc disco yeah if you look at it from the first surface level what you already can see is that they just have less stuff running that was also my kind of a initial idea when I was like reviewing the game is that they just have less features which means they'll probably add new features but they're definitely not matching the Royal match features said yet yet because because by level 50 as you see here on the left side Royal match already throws all its kind of mambo jumbo at you which means there are at least three events running at the time and it means at the time not saying that there can be more yeah there's the battle pass mechanic that that's just kind of unlocks very fast then there's the offer offers being thrown at you

pretty much immediately on the main screen and they also have the ARA chest because they have like visual progression in between these guys don't have visual progression it's more close to something like tomb blast where they just change the image every X levels that's it but it's good job games like they started scaling this in January right so like most likely they're going to add it right yeah probably of course they they're they're going to go and like do the feature set as these guys have on on on the plus side they have the teams mechanic which is great again very bread and butter like nothing really to it uh yeah nothing new in the shop uh there's the leaderboard like you could see the UI basically the same uh so yeah that that's not not much to it it's exactly the same just different icons exact the thing is that they don't have the collectible album also which is again missing features but it's like a game that's on a path to become Royal match robust feature set so that's there but but when giant but they have one

thing which they also took from Ro match and iterated and it's this um hope I can show you um because otherwise I will be forced to play until Level or maybe I won't so so what Royal match does is that Royal match every 10 levels gives you this level of you saving the King which you found in the creatives which in there case are called heists and we need to find a different video um and the The Heist mechanic is like the whole story of a game where these like characters from it looks like from Hotel Transylvania are actually villains and they're like doing Heist stealing money and whatever whatever like you see yeah they're just like literally robbing a bank here just play just play the yeah I'm playing it it's a video so you get this Big Heist thing where collect request colors to open the

safe which is doesn't really seems to be like that big of a different than normal level because Royal match literally puts the king animation on top where he being kind of killed by acid or whatever something or burned in fire un need to save him there's a timer there's pretty much unlimited moves or whatever it's more of like this kind of very streamlined relaxing oh not relaxing but like funny level these guys they basically as you saw there they have this safe that you need to can fulfill it's basically another level design mechanic yeah and that's it like it's a safe that hides money so once you kind of fulfill the colors that are required to open the safe there's money under it and you need to collect the money as goals so it's not even bonus objective like it's part of the level basically and that's it and I'm guessing they're using this in the creatives and uh yeah thank you much for listening can we wait can we can we talk

a little bit about good job games though because uh I I I did a newsletter recently on the most biggest up incoming games in Turkey I guess from the third generation and I just wanted to say that it really looks to me that good job games is the founders Foundry of turkey right now because out of the list of seven companies pretty much four of them had a one or two founding members from good job games which usually is a signal that a studio really knows how to do stuff when that many people can like make a successful company afterwards right you say it's a new Peak yeah yeah kind of maybe we'll know we'll know we'll know we'll know in four years right but yeah I think it's very much looks like that as well right and I think that's what the Turkish market does really well right like whereas some other gaming Market has kind of stagnated in bringing in new companies turkey's kind of on his third or fourth iteration now Founders so

yeah also you know like they they had Zen match and then they saw it to Moon active y so they know they EXA they know what they're doing they know what they're doing okay um so looking at the numbers it's basically we have downloads wise there was swingstar in 2018 I mean which I guess it was one of those like swinging games if I understand correctly no [ __ ] if it's called swing star I guess it's the it's not but that was a hyper casual TR you know what I'm Stickman whatever yeah yeah Stickman swing Spider-Man whatever something something okay so they jump on it and they jump on it nice of course they jump on it oh jeez my and then uh now regarding the portfolio so there's Wonder blast and there's much willing in the I B category yeah which Wonder blast

my guess will be it's the same think it's another blaster or is is a switcher it's the same thing oh it's a blaster it's not a switcher this is this is a blast game it's click to match not not not match three big difference man it's the same I I know I know I know so and this is doing what this is doing 10K a day yeah and seems yeah scaled up recently but yeah to that 10K a day and that's that's it pretty much I want to see creatives I want to see Heist creatives yeah that man the thing could be and now that I look at it the thing could be that they basically had this game and then they reskin it into our hotel oh no sorry that's different core so they had to do something different okay they couldn't just said you just said it yeah they can of risking

it two different games yeah I want to see Heist creatives okay it's actually every man dreams about being in a heist ever since I played the last GTA game you know you're like I Sweden of course there's like there's like one game on the market that does this fantasy it's called payday and that's it yeah GTA I'm gonna I'm going to start with with what you you love the most Felix basically oh well you said essentially like million times in the dble Lots episode but it's not that it's a great hook oh blasting coins with hyraulic thing oh here we go here we go yeah's who's the other guy coming there police police of course it's police you never seen this with double H yeah it's police I could see thisy much doing this with an assassin right yeah yeah whoops

what and I mean we have all three characters characters swimming in in money and drowning in money actually drowning in money so there you go okay anyway so let me just go so they're using the cookie cutter creatives from Royal match Concepts yeah pretty much I mean it's just Royal match and that's it just in different different styles so if you if you go here again this is the one right just one long again same thing here we have a a pable they're good creatives right it's it's very polished actually I was it's not complete copy you know like when we compare it let's say the solid thing with Yeti it was much more kind of closer these guys took like you know there's a second guy in the

video basically the policeman and so on ah yeah I mean actually the this this is kind of slightly different but you see see what you up on the top man snake yeah snake dragon snake whatever yeah man does the guy has vampire teeth or do I Dreaming it I can't I can't really zoom in here but he has the vampire clak yeah he the cloak yeah yes he has the vampire cloak so I don't know man there the it's pretty yeah the quality of the the video is pretty good honestly and it's different but it's kind of the same concept but looks right fully animated fully CG done very well yeah let's see okay okay this is just the end card it's going to be the same uh and playable end card as well and guess what it's all uping oh

[ __ ] huh actually actually we are I can play this awesome so does mean I can make game with like you know minions and just make them red I mean you can I guess know what I mean you can do whatever you want in Mobile there's no mobile place is O Okay so I guess they listen to your advice right you need playables on up that's one thing I know yeah exactly and it's like it's third fourth play it's only playables and then all of these again this and look they 145 pages of creative so it's not actually bad I'm yeah I can see like how and why they they are SC they're scaling all like the the creative star is with the the the hot

Transylvania Guy saying ooh shiny I mean and look he even even this icon is from from by the way no Wi-fi yeah no Wi-fi no ads there also the all of these wait a second this games from this is from their their other game Wonder blast okay yeah I guess a nightmare scenario it's just just like a like ah here I mean whoever is this so an actual vampire promoting the game you [ __ ] mean [ __ ] seriously you're so mean you are so mean yeah but I can see what you're talking about any anyway like so we have this so we have the the ugc uh we have uh is that piranha

oh I like that yeah Panos that's new yeah and uh lot of lot of effort put into the RO match like I don't I never seen these like and yeah and different yeah different angles right different angles different death scenarios different weapons you think match will start cop I mean the thing is RA match is already on the market for for some some time so they've tested and I was talking about it in the Met episode like they've tested so many different variations like they came to this so they they have millions of ads tested these guys are quite new so I mean apparently this is something that's that's working and I don't I don't blame them it's they have it in the game and they have it in here I mean the game it's still its Heist so I guess like the theme makes sense and it's like all one minute long and

everything but it's like you need to kind of try and innovate on on these Concepts so you try to kill three characters instead of one crushed by money because it looks different but you can see the elements if we hadn't gone through the episodes like we did right I'd never seen that this is same same but different yeah yeah exactly it's definitely same same but different yeah yeah also like the the actual polish is something that's really I mean blew my mind because I I was I wasn't expecting um something like this what do you think the peak is on this like what's the limit or is that like this could scale for I mean it seems like there's how much it can scale regarding daily revenue ah exactly okay what is it at now it's like 50k per day 50k per day yeah just to get a comparison it's 50k Royal Kingdom is currently around 3 million 400 no 400

400 yeah and interesting and Royal match is 3 million 3 million plus right four four wow easy easy so I think this could be like 150 maximum and and I'm just closing my two eyes not that I'm just you know expert in uh assuming but still yeah we we need to be careful no but like see it's it's all like quite creative it's the same it's the same cre but different hook and they have [ __ ] ton of them and exactly like you said like the policeman just going there it's it's not snake but it's still near-death experience right is like the the vibe is similar mhm right look there you go it's going to be inter to

see if Royal match copies a bunch of this stuff because that would be the ultimate Testament that is really working right I mean no the thing is like what can you what can you do with uh with these types of types of games right so you can you can do all like safe whoever or Heist then then what else you can do freezing families M or freezing I don't know vampires guess you can pin pu yeah pin puzzle yeah pull the pin basically uh and main character kind of reminds me of player's main character right like man man if you close both eyes stret he's vampire basically he's the vampire guy from hot pania yeah H and like what else what else can you do so think let's let's think together let's think together like what

what else would you try in in creatives since like this is the you can't really use this the the game play that much only in this combination because Royal match kind of does it so let's let's try try to do it as well but then yeah pull the pin and AI I would say like when I see the the static image here I don't think so the say I I mean it's not but it kind of reminded me we can do AI do you think Einstein or all this like IQ [ __ ] would work here I yeah I think that's it's not the bad I it's not a bad idea I would say you know what could work is the the angry customers that we saw with and all the all the tile games I think that could work and now I mean look you have all the Sorting game out there killing it so why why not borrow

any conveyor belts from Goods Goods puzzle yeah yeah exactly converyor bels from good s good sword or just like classic um this 3D color sorting that we see with color sword from Grand games but I'm super super surprised that I haven't seen the safe level anywhere yeah it's not here like I thought like I think this is the closest to the safe yeah this is not safe at all man like come on this is just some random mechanic they have there with generators this I said this is the closest I just I just Clos my third eye for this okay but this is this is actually gameplay everything else that's out there like this is closest you can get I know but like I would expect that they would have some like high steam creative and then like you're actually opening a safe or like the GU is opening a save like I don't something with it as they have it like every 10 level but

it's all all March so let's let's go to January maybe that's where they started scaling I would say we see we see the same thing over again yes yes okay so it's all a lot of ugc this might be actually a real person fine why is she filming in her car why not I know it's like they always do that I don't know it's really popular like with the pool Day episode we were talking about always in the car it's like Americans love people in their cars maybe it's because better better noise consolation it's just whatever it's oh wait a second wait a second scary face yeah scary face sure oh yeah there we go I showed my my mom she's already on level 5 500 could be I'm super okay this is the best game ever yeah this is also copying Royal match they started doing this like yeah

yes yes pretty much so this is as much Heist as they they can they have opening with the gem that's basically it yeah yeah and then let's try to look at December because why not what else yeah I'm trying to find like what is the the evolution yeah whoa this guy looks like AI AB yeah yeah he doesn't move right his head doesn't move yeah it's scary it's too still like you see my head right now I'm talking I'm kind of moving right like this guy he's not moving you see yeah like I'm I'm not AI at least I don't think I'm AI but you know you never know I do learn like AI yeah of course okay it's the same thing the same thing yeah same thing all over again look it's just so but the thing is go go right to the beginning of the launch of the game which is which is

something like tell me tell me what it is uh SAR y May no June yes June Unity o a lot of unity oh wow why oh there you go something else Coin Dozer okay it's even April is the launch month yeah but they don't yeah there's nothing in yeah no creatives in even in May Bank of Villas and you see this is not as polished yeah yeah it's just got much more polished later yeah and the coins coins are see the coins are 2D here actually yeah yeah yeah it's Coin Dozer yeah it's going doer H is an interesting concept but here we go we have a okay much worse yeah yeah much worse and like all these I think it started late 2024 this still looks like a soft launch

and you know what you need to do in soft ah here you go it's already better but still Bank of villains yeah okay so so what do we you know what do we want them to Do complete the feature set complete the feature set yeah at collectible album or whatever meta game progression that is Cookie Cutter because they're doing cookie cutter stuff anyway so they need to do it and I would really like to or maybe we don't know something that they don't know they know is that why do they have the High s so kind focused in the game where they're not using in the creatives but like that the safe doesn't really mean anything it's it's not as strong as saving the king where you burning him like it's just like you you copy you you did yeah okay that's true

yeah it's half of the coner but still looks like it's working yeah it's probably working yeah so do you know when when did they start scaling what's the what's the day J January November 2024 yeah November but scaling is like 3,000 downloads a day so growing maybe January yeah maybe maybe they they have a part for for scaling UA I don't know because you know today's episode is brought to you by pvx Partners the simplest and the most effective credit line for marketing so if you know if you want to scale your game or your business and you need funding PX Partners they're here for you so you know you can uh you can repay as you get paid no equity dilution and you can secure the deal within 30 days get term sheet in just 24 hours go and visit pvxp partners.com and

get the money to start scaling your game without giving away a piece of your company so pvx partners.com go there and check it out and uh I think I think if we just go to November and start looking into the credit we will see the same thing yeah the guy that doesn't move the guy that doesn't move okay anyway I think we were we're kind of done in here done here yeah we're done pretty much because there's nothing else in in here besides appin and they're running molom integral okay appin Facebook Unity okay there we go but oh we can actually we can check this one the new new thing is yeah okay basically if we go last six months okay so you'll

see St start is kind of scaling in October is but still majority of of it is just uplo and then a little bit of lift of mocle unity okay okay that's it that's it for my end a lot of uh interesting creatives and interesting uh things so there scaling like like crazy but they could do way more and we'll keep an eye on it check it out rev your radar until they get suited or not or or not yeah or not we'll see I don't think it's gonna I mean if they didn't get suit until now probably no exactly I guess these guys know what they're doing like pretty much riding the edge of what's possible and what's not possible with the IP stuffff there because yeah go ahead no no I was just going to say like how much budget do you

think you need to actually scale a game like this if you're going out for cpis like this like what do you actually think they have money in the bank or do you think they take like they get investment like how does this work I mean they sold Zen match yeah okay I'm pretty sure they have some they have some money left uh yeah you you need quite a lot of money I mean we talked about it with ritky from pvx Partners either you you have the money in your bank account and it's I mean this is a little bit dangerous because you need to I mean I think they're aiming to get the money back in two years I mean as every match reame which is big enough they should kind of aim there so you need a lot of money to actually be safe because you you won't see the money in the next two years which sucks so yeah they need to be front loaded with cash or they have a partner yeah and Royal Kingdom probably wasn't the best kind of occurrence that could happen to them yeah most probably no most probably

know yeah any M where you going to be next week I'm going to be GDC oh wait a second wait a second it's actually this episode is live when I am GDC so if you're running around this is going to go Monday so uh come to our party on Tuesday it's uh uh what is March 17 18 18 18 17 is actually Monday so it's March 18 it's molo single us and uh mobile action so yeah see you there and if you happen to see me please talk to me talk to me talk to me and tell M to get to the point yeah talk to I just I'm just thinking about if I actually have time to actually talk to any anyone anymore anyway thank you much byee yeah see you next time join the select Channel please comment uh on YouTube because uh we love

to read your comments and reply okay cheers byebye bye [Music]