ESL FACEIT Group Renews and Expands Partnership with DHL

Key insights

6 takeaways

01
ESL FACEIT Group (EFG) and DHL Group have signed a multi-year extension to their long-standing partnership, which began in 2018.
02
The expanded deal covers EFG’s existing Dota 2 and Counter-Strike 2 competitive circuits while adding the Snapdragon Pro Series mobile esports league to the partnership.
03
DHL will now serve as the official logistics partner for the Snapdragon Pro Series and provide support for multiple global DreamHack gaming festivals.
04
DHL continues to manage the transport of stage and broadcast technology, including the distribution of monitors, gaming chairs, and video installation equipment for EFG events.
05
The partnership includes ongoing marketing activations, such as the DHL-branded MVP award program and brand visibility across EFG broadcasts, social media, and streaming platforms.
06
Financial terms of the multi-year agreement were not disclosed by either party.

Summary

ESL FACEIT Group (EFG) and DHL Group have announced a multi-year extension and expansion of their long-standing partnership, which has been active since 2018. While specific financial terms of the agreement remain undisclosed, the deal solidifies DHL’s role as a primary logistics partner for EFG’s international competitive circuits.

The expanded scope of the partnership deepens DHL’s involvement across EFG’s diverse portfolio. Beyond continuing its support for Counter-Strike 2 and Dota 2, DHL will now serve as the official logistics partner for the Snapdragon Pro Series, EFG’s global multi-title mobile esports league. Furthermore, the collaboration will extend to include support for various DreamHack gaming festivals held worldwide.

Operationally, DHL will continue to leverage its logistics expertise to manage the transport of critical stage and broadcast technology, including the distribution of gaming hardware and the facilitation of video installations. Marketing initiatives will also persist, with DHL maintaining its MVP award program and EFG providing brand visibility through event activations, broadcast integrations, and social media channels. This renewal reflects a strategic commitment to integrating logistics infrastructure into the broader esports ecosystem, covering both established PC-based titles and the growing mobile esports segment.