In November 2017, the Hamburg-based game developer InnoGames expanded the reach of its fantasy city-building title, Elvenar, by launching mobile versions for iOS and Android. This release marked a significant milestone for the title, which had originally debuted as a browser-based game in 2015 and already boasted a global player base numbering in the millions.
The mobile iteration features full cross-platform functionality, allowing users to synchronize their existing browser accounts or create new ones across mobile devices. To ensure a seamless transition to handheld play, InnoGames optimized the user interface specifically for touchscreen interaction. Technical requirements for the mobile version were set at iOS 8 or higher and Android 4.4.4 or higher.
This strategic move underscored the continued growth of InnoGames, a prominent player in the German gaming sector with an annual revenue of 130 million euros at the time of the announcement. To celebrate the mobile launch, the company initiated a promotional campaign offering hardware prizes to its community. The release highlights the industry-wide trend of transitioning successful browser-based titles to mobile environments to capture broader audiences and enhance player retention through multi-device accessibility.