SlipShift's MD Philipp Willers talks about its… (2013)

Key insights

5 takeaways

01
Berlin-based developer SlipShift is pivoting from its core hardcore browser gaming market to the mobile sector to diversify its portfolio and foster creative experimentation.
02
SlipShift plans to evolve its mobile strategy by leveraging its technical background in browser-based development to create sophisticated, cross-platform experiences for iOS.
03
This dual-track strategy allows SlipShift to maintain its established core competencies while building a sustainable presence in the competitive mobile gaming landscape.
04
The studio is currently using casual titles as a testing ground for mobile-specific design, including the released puzzle game Chocolate Raiders and the adventure prototype Eternal Well.
05
The company is actively pursuing third-party partnerships that seek to combine its browser-based technical expertise with high-quality mobile platform integration.

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Transcript

okay so pocket gamer. bus is in Berlin seeing some of some of the cool gam games companies and like to introduce what you get up to absolutely well hi my name is Phillip uh I run slip shift which is uh a company based in Berlin Germany uh we're mostly focused on uh hardcore browser games but we've recently also started to delve into the mobile market we've uh taken our first steps sort of to to move into that market with some casual games yeah but quite different so so as you say hardcore hardcore browser background and then your your first kind of iOS game of uh yes we've sort ofly not been hardcore we've absolutely we've we've decided to to diversify I guess you could say we want to try out new things keep the team fresh the team has actually been clamoring to try something completely new and uh that's why we've uh taken the Casual approach rather than doing a hardcore game again on the browser so you want to can you tell us about some of the games yes absolutely for the

mobile games the first thing we did is actually game called chocolate Raiders you can actually check this out in the App Store and uh this is a fairly simple puzzle game and it's all about uh little demons trying to raid uh French chocolate kitchens for their precious chocolate and bring it back to their evil demon master and the uh second game we're actually working on right now it's just a prototype uh the game's called Eternal well and uh in this game we're basically following a boy who's trying to rescue a girl who fell down a well and uh while he climbs down the well he is uh slowly figuring out that uh he's entering a completely different dimension and he's barking on an epic adventure and for to those but in terms of kind of the Brows Market would you kind at some point to combine your skills in browser games with mobile is that something yes absolutely we we are looking into this and we've actually

been approached by Third parties to use our expertise on browser games to make something uh that works on an iPad or an iPhone uh particularly for this reason yes we'll be looking out for that thanks for your time thank you very much

Summary

SlipShift, a Berlin-based developer traditionally focused on the hardcore browser gaming market, is actively diversifying its portfolio by expanding into the mobile sector. This strategic shift is driven by a desire to keep the development team engaged through creative experimentation and to explore new market segments. While the company built its reputation on complex browser-based titles, its initial mobile offerings prioritize casual gameplay mechanics to facilitate this transition.

The company’s current mobile output includes the puzzle game Chocolate Raiders, which features a lighthearted premise involving demons raiding kitchens for chocolate. Additionally, the studio is developing a prototype titled Eternal Well, an adventure-focused title centered on a boy navigating a mysterious, dimension-shifting environment. These projects represent a departure from the studio's established hardcore roots, serving as a testing ground for mobile-specific design principles and user engagement strategies.

Looking ahead, the studio aims to bridge the gap between its browser expertise and mobile capabilities. The company has already received interest from third-party partners seeking to leverage its technical background in browser-based development to create high-quality, cross-platform experiences for iOS devices. By integrating these skill sets, the studio intends to evolve its mobile strategy, moving beyond simple casual titles toward more sophisticated, platform-integrated gaming experiences. This dual approach allows the firm to maintain its core competencies while establishing a sustainable presence in the competitive mobile landscape.