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Create free accountso my name's richard pigeon i'm the vice president of business development for amir for distiller who are a market analytics company providing data for uh television publishers and anybody that's interested in finding out some of the numbers behind the app stores and what have you come to pg connects to achieve and what are your aims for this conference okay so currently dysmore going through a massive program period and we're just trying to build our profile and especially in london we've been operating out of london now for nearly 12 months we're growing the team in london i think it's a great opportunity for us to build that profile with developers from the uk and how important do you think conferences like this are for indie developers absolutely crucial i think there are a lot of events similar to this that run globally i don't think there are very many that are based on the uk so an event like this is crucial for
the indie developer this is a price point that really really meets their uh their budgets as well and and for distimo how is it valuable to you for the things like the networking opportunities at this event and party yeah so the advantage of an event like this for us is that we're out there trying to to raise our profile we're trying to attract as many developers into developers game developers onto our platform as possible and an event like this is really important not so much just the actual conference but the networking events that's where you really get to know people you really get to meet people and build that close relationships that are also important what challenges do you face growing your business in the current climate okay so the challenges we find is not so much in growing the business it's actually growing the number of staff that we have we're totally going through a massive growth period growing the business isn't necessarily a problem um we just need to find a good
caliber of staff globally that can help us meet the demand that we're seeing currently and what are your targets um other targets for this year and uh anything else that you can think of for the coming 12 months yeah so what we're always trying to do at this mo is to innovate we're looking to introduce new products to help indie developers to make their job easier as possible around analysis so you'll be seeing some really exciting things coming through we've just launched a new leaderboard featured today and in the coming months we're seeing a new interface come through and with some additional features other than conversion tracking for uh developers to see exactly where their numbers are coming from um is there anything else you'd like to say about pg connects uh and any suggestions on how it could be improved yeah so i think that pg connect this is obviously the first time it's been held in london and it's been a really success so far i mean obviously i think tomorrow we'll see a large number of people here um and
with we see some really interesting topics to be discussed and debated uh i think that for indie developers it's really important to come here do the networking have a chat with with like-minded people and get some other ideas from their peers okay thank you very much for your time thank you
Market intelligence firms play a critical role in the mobile gaming ecosystem by providing essential data analytics to publishers and developers. By tracking performance metrics across global app stores, these organizations enable stakeholders to make informed decisions regarding their product strategies. The primary objective for firms in this space is to bridge the gap between raw market data and actionable insights, helping developers navigate the competitive landscape through sophisticated tracking tools and performance benchmarks.
Growth within the analytics sector is currently driven by a high demand for granular performance data, particularly regarding conversion tracking and user acquisition. To meet this demand, companies are prioritizing product innovation, such as the implementation of real-time leaderboards and intuitive user interfaces that simplify complex data sets. These advancements are designed to assist independent developers in identifying the specific origins of their traffic and revenue, thereby optimizing their development and marketing efforts.
The industry faces a significant challenge in scaling operations, specifically regarding the recruitment of high-caliber talent capable of managing global expansion. Despite this, the focus remains on fostering deep relationships within the developer community through networking and industry events. These gatherings are considered vital for indie developers, as they provide affordable access to peer knowledge, industry trends, and professional connections. As the market matures, the integration of more robust analytical features will continue to be a key differentiator for firms aiming to support the long-term success of independent game studios.
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PocketGamer.biz · 2026
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